In our last blog, we talked about the importance of User Experience (UX). We know it’s critically important to make sure all visitors to your website are happy, that they can navigate the site easily and are taken through a pathway that gets them
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It costs less to encourage current customers to buy more than it costs to acquire new customers. You probably have heard this many times before. And, yet, we see it time and time again — companies are focused on dollar signs and, instead of
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Imagine this… The year is 1990 and you own a business that sells immune-boosting vitamins. Sales are decent because you have a great location in the center of town with plenty of convenient parking. All of a sudden, you hear the news (on TV or
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Sorry to have to be the one to reiterate this to you, my friend, but the virtual work world isn’t going anywhere so fast. That means fewer (if any!) in-person conferences and events, hardly any lunch meetings, only online networking programs and
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Depending on one’s perspective, every website needs some sprucing up — constantly. Your online home, your company’s website, is a living thing that needs constant care and attention. A blog article here, some SEO tweaking there. It’s
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Donations for CentraState’s Healthcare Heroes They say a chain is only as strong as its weakest link. If the response to a call for support for our local hospital, CentraState Medical Center, and our local restaurants, is any indication, our
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Anyone with a website knows great content is one of the most important keys to keeping Google happy and to engaging better with potential customers. Simply put, people search for information. If your website has the answer they need, you are golden.
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It’s 2020! Happy New Year. The time has come to make your website work for you. Consumers move faster than the speed of sound and, if there is one thing we know for certain, if they aren’t doing business with you, they are surely buying from
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Do you have all the customers you want and need to grow your business? No? Harmonia Media will help drive real leads to your website and get them to call, click and/or buy! Contact us now to learn more! How? We will focus on three things: 1. Can
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to keep hold of those thankful feelings you shared with friends and loved ones. Here’s how. Whether you are the owner of your company, worker bee or anything in between, your success — each and every day — begins and ends with your own
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Creating a customer experience strategy that delights clients, keeps them engaged and encourages them to refer others to buy from you is not a one-and-done activity. You need to craft a plan, engage your employees to live and breathe the plan and
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Effective web content isn’t easy to create. It takes a skilled writer, an understanding of the target audience and a talent for storytelling to compel reader, or customer, action. One great way to get the most of your content is to repurpose
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On this blog, we usually talk about digital marketing strategies — SEO, web design, PPC campaigns, great content, email nurturing and more. Today, we are going to focus on the place where brick and mortar meets digital; the latest
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There was a time, not too long ago, that we (people doing business in the marketplace, any marketplace) thought that if people were talking about us, it was a good thing. Even bad press is press, we would say. Not anymore. Bad press or, in the
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For the purpose of this blog post, let’s assume that you have a GREAT website up and running. Let’s work together to keep the momentum going and drive new business. Harmonia Media proposes a four-prong ongoing digital
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Want to know the easiest way to find out what your customers need and want? LISTEN to them. No, I mean really listen. Stop talking for a moment — even if you have some kind of talk track you use when someone calls or approaches you at an
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Did you know that Google is now showing competitor ads in the business profiles of local companies? It’s true and, rather unbelievably, there is nothing you can do about it. You cannot pay to remove those competitors’ ads. Say What? According to
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What’s the point of having great content on your website? There are actually at least three reasons to make sure your content marketing is extraordinary. (Two of them are Google-related; one is less tech-y.) These are the same reasons why, no
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This is a conversation I feel like I have many times every week. I keep repeating it to every prospect and every client because, in my opinion, it’s the crux of any business growth strategy. It’s certainly what drives Harmonia Media’s growth
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Everyone on your team has a role to play. The sales team develops new business. The account management team nurtures your customers. Customer service answers any questions troubleshoots and solves problems (hopefully!) Marketing makes sure current
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Entrepreneurs go into business for themselves for a few reasons. They are looking for longtime financial freedom. They are tired of the commute. They no longer want to work hard and build someone else’s dream. We get it. However, starting and
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Soapbox time. Thanks, in advance, for allowing me to vent. I promise the point I make in the next two minutes will change your perspective. Ready? OK. Are you a leader or a follower? You’ve probably heard that question, asked that question of
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Your inbox is probably full of them. It seems everyone is sending out a newsletter to current customers and prospects. How many do you open? Further, do you ever click through to go to the website, read the article or scan the offer? It’s been at
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You know you need to stay in constant communication with your customers and prospects via your social media platforms. However, easier said than done, right? After all, perhaps you are not a writer and marketing ideas don’t come easy to you.
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A recent survey of people who are employed as digital marketing professionals revealed what’s new in the world of driving web traffic. The key to increasing customer interest in your brand online is very simple: personalize everything about your
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I had three conversations this week that have changed my perspective on business and life. Pretty profound, huh? Fifty-three years, three phone calls and BAM! I’m seeing things in a new way. (To be fair, the following three things actually
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In the world of digital marketing, the first shot on goal is getting a prospective customer to make contact — by phone, email, online contact form, even in person when possible. One problem we hear a lot is that companies don’t know exactly
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“When Matthew O’Grady, founder and CEO of Harmonia Media, started out in business, he hired a web company and invested not only dollars but his trust. He bought into the company’s promises and he trusted them to do what they said they
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Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant Almost by definition, small business owners enjoy being involved in day-to-day business activities. After all, you’re the one with skin in the game and if the business
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Dr Seuss, the beloved children’s writer, introduced the world to Green Eggs & Ham, One Fish, Two Fish, Red Fish, Blue Fish and, of course, the incorrigible Cat in the Hat. Countless children (of all ages!) can recite the poetry they listened
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Way before the Internet, when marketing was all about TV and radio commercials as well as print display advertising, we were told a consumer had to hear and/or see your message up to 10 times before they remembered it and digested it well enough to
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Valentine’s Day. I get that some people think it’s a Hallmark Holiday. They take a stand, refusing to acknowledge a day set aside for love. Even several of the people I hold most dear expressed those thoughts when I said “Happy
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Remember the days when you weren‘t “connected” 24/7? Most people don’t. And with the hyper high-tech connectivity comes a resurgence of old school word of mouth marketing. However, there’s one big difference these days. The old
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Just like every individual has a personality (you don’t have to like them, but you have to accept that it’s who they are!) so do companies. In fact, it’s extremely important for a business owner to craft a unique brand personality to ensure
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If you are a business owner, you likely have one of three thoughts about your company’s website. You LOVE it! You just spent a ton of dough to update it and it looks freakin’ awesome. You HATE it! Maybe you never liked it or maybe it is old and
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The world is spinning faster than the speed of light and facts and figures are coming at us so rapidly, it’s hard to know what to even pay attention to these days. But, sometimes, you read about something and it can stop you in your tracks. For
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In the summer of 2017, I drove down to Roanoke, Va., from New Jersey (a very long and boring ride, I might add) to attend a family wedding. It’s hard to keep me amused for short periods of time, nevermind HOURS on highways with nothing to see for
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Want to Sell More? Connect with Customers Online Connecting with your audience is the key to increasing sales. Who are your audience? Customers! Anyone who wants to buys your product. Where can you connect with them? Online. A great digital
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If being told you have to feel thankful on Thanksgiving feels a bit like when you were told as a child “to go hug Aunt Mary,” it’s completely understandable. Some people are going through struggles that cloud their view of what’s hopeful and
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I don’t mean to be alarming but this is an alarming topic. If you fail to strategize, any digital marketing effort you do make will amount to virtually nothing. Digital marketing is a multi-piece, complex puzzle that needs to be customized for
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Many people live and die by email. We get up in the morning and check our inboxes first thing. If you are uber-plugged in, like me, you check it all day long. Sometimes, it feels similar to opening the fridge several times in an hour. Maybe there
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Have you ever encountered something so preposterous you just walk around shaking your head wondering how it’s possible? Yeah, me too. Almost too often actually. Sometimes, I wish I could shake someone and say: “Dude! Stop for a second! Look
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Think about your own company. How important is it to provide great customer service? Now, think about your service providers, including your marketing agency. How often do you find yourself thinking most other companies may talk that talk, but
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Sorry, in advance, for the earworm you are about to get On any given day you can find me in one of two places: in front of my computer or behind the wheel of my car. I’m a content strategist and also an unpaid, overworked Mommy Uber. I drive my
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In the world of digital marketing, we know two things about content. Content has to be compelling, creative and high quality to get Google’s attention. Traffic-driving SEO is dependent on quality content. As a longtime
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Everybody who is anybody is on social media these days. Whether it’s FB or Insta, Snapchat or Twitter, we are all friending and liking and snapping and tweeting our way through the day. If asked why you take your precious time to bother with
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Messy desks and cluttered offices are signs of a creative mind. It’s true — at least according to a study published in Psychological Science. I have to say, I apparently have known that all along because my office is absurdly messy. I like
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Have you ever been in a real courtroom or watched a courtroom drama on television and heard the judge ordered the jury to “disregard” whatever was just said in open court? If you’re like me, you think, “no one can unhear that.” Despite
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A new Clutch report revealed some not-so-astounding statistics about the way business owners view their online marketing strategy. First off, the vast majority of those surveyed recognize that digital is the way to go when it comes to sharing brand
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I don’t do the math. At all. In fact, I was just telling someone last night that I never got past algebra in high school and coasted through college by taking meteorology and geology to satisfy the math/science requirement. For the record though,
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It’s a coffee pot. OK, truth. I had a latte (mochaccino, thank you very much) and it was delish! I truly enjoyed the frothy head. I didn’t even need sweetener. And it got me thinking. I deserve more than just a K cup in the morning, don’t I?
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In business, everything has a price tag. Do you give away what you sell? Or do you understand its value and hope others can be convinced of the same? We both know the answer. If you select a company promising the world for a song you’ll be lucky
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Everyone in business today knows that marketing — without a strong digital component — is, well, a sure way not to succeed in business. Your customers are online and your competition is online; you must be online. But “online”
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Let’s define “content,” for the purposes of this blog article, as editorial (words) that attracts customer attention, fosters connection and provides a clear space for effective communication. Simply put, when your website and other digital
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Doing business on the Internet means you are opening your doors to a world of potential customers. That’s a whole lot of people with opinions coming at you. Make someone happy and they will likely tell a few friends. That’s great news because
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Backlinks are important; you need them. However, getting them doesn’t have to destroy your budget. With a few low-cost ideas, you can step up your link-building and drive more traffic to your website. Here are some great ideas for increasing your
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I read recently that the best way not to impress someone is to use an email address that sends the wrong message. Sure, an obvious way of achieving that is to put yourself out there as “sexylipsxoxo” or “buymystuff.” Using AOL or Hotmail
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According to Smart Insights, 49 per cent of companies are engaged in digital marketing with no defined strategy. So, while you are paying money for digital marketing efforts, you may just be tossing money out of the window. How can you measure
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It’s not unusual for small- to mid-sized businesses to wonder if they really need to hire a digital marketing company. It’s a funny question, actually, for those of us in the digital marketing space. I, for one, would never think about whether
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Ranking well is a science and an art and there are many reasons you may be falling short in achieving those highly coveted rankings. Make no mistake about it: it matters what Google thinks. Columnist Eric Enge explains how Google makes the
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According to data analysis by eMarketer, digital marketing will account for nearly 45 per cent of media ad spend by 2020. As a B2B company, do you know what your digital marketing budget should be to compete in the digital world? Strategically,
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There’s a rumour out there in the world of digital marketing that has to go. More content isn’t always better for search engine analytics. Do you know what’s better? Actually being better. Google wants high-quality content. Some great
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“Every customer becomes a valuable asset to your business, either in the form of referrals and repeat purchases,” according to a recent article on customer retention by Ben Allen for The Marketing Insider Group. So how do you retain these
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By Bari Faye Siegel When you think about social media, do you think about checking in on Facebook, tweeting here and there and maybe checking LinkedIn to see who may have checked out your profile lately? You’re not alone. As much as social media
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Pew Research Center’s recent report found that 74 per cent of Facebook users visit the site daily and 51 per cent go on several times a day. Moreover, while approximately two-thirds of U.S. adults (68 per cent) now report that they are Facebook
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At Harmonia Media, clients ask us all the time about whether or not they need a blog on their company website. We believe, and there is plenty of documentation out there to prove we are right, that the answer is absolute “yes!” You do need a
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The holidays are behind you and you are looking ahead to 2018 wondering what you can do to tweak your business strategy. If you could land a couple of new leads each week you can surely turn them into customers, right? The answer is, most assuredly,
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Unless you are a writer, you can probably think of 1,000 things you would rather be doing than managing your company’s social media platforms. For one thing, corporate social media is not the same as handling your personal Facebook, Twitter or
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When it comes to marketing your company, there is certainly more than one pathway to success. However, whichever strategy you use, many of the basic ingredients remain the same. In fact, it’s always a giant melting pot of ideas, initiatives,
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To be clear, let’s define “working.” The object of your website is to be your online home. There are a variety of ways prospective customers can make their way to your website. However, once they get there, the object is to keep them there
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As with everything else, when it comes to content marketing — especially for social media — there are many ways to get the job done. However, there are some tried and true best practices (yikes, next I’ll be saying “paradigm shift”
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OK, maybe that seems a bit harsh. If you have a website, you need content. And, if you are like the vast majority of companies with websites, you have way too much (or far too little) content. Moreover, let’s face it, it’s not great. To succeed
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All great writers (and plenty of not-so-great writers) get kicked in the butt by writer’s block occasionally. And, quite frankly, it’s usually at the worst time possible. There’s a deadline coming up… Your editor wants an update on
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Let’s get down to the facts. If you are doing business on the web, you need great content. If the words on your site are boring or confusing or, quite frankly, poorly written, no one is going to stay for long. Your bounce rates will be (probably
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Top 5, 7 and 10 lists are all the rage in blogging and, let’s face it, these clickbaity headlines are hard to resist. So, when the Content Marketing Institute puts out a list of 25 predictions about where content marketing is headed, I can’t
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