Mastering Keyword Research: Uncover the Secrets to Effective SEO
22 Jun, 2023Understanding your audience and their search intent is crucial to successful SEO. Keyword research empowers…
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Understanding your audience and their search intent is crucial to successful SEO. Keyword research empowers…
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So, you want to publish your first book? That’s amazing! Congratulations! Writing a book is…
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SEO, Search Engine Optimization in layman’s terms – what is it and how will it…
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The most beneficial way to attract new customers is by turning to the customers you…
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Maybe you have heard email is dead. In fact, if you Google email marketing you…
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There is always some new widget or service being offered to up your online marketing…
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I know. I know what you are thinking. “We just re-did our website and marketing…
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If you have a business and you want to find customers online, it’s extremely important…
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This is the second blog post in a two-part series about the Americans with Disabilities…
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When you get the urge to buy something, whether a new gadget or food or…
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This is the first blog post in a two-part series about the Americans with Disabilities…
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By Emma Richter You press the button, either up or down and two doors open….
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By Emma Richter As the world keeps turning, more advancements keep coming. With that, generations…
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Striving to do your very best is admirable and an incredibly great quality we want…
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This is the final article in Harmonia Media’s three- part series about repurposing web content. …
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By Bari Faye Siegel Leadership teams plan a year or even just a couple of…
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Heaps of Honey, Leave Out the Vinegar By Emma Richter Being nice really does go…
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This article is the second in a three-part series on making your content work double…
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Thinking about starting a new workout routine? You don’t have to sign up and pay…
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This article is the first in a three-part series on making your content work double…
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1. Try to say “no” to long meetings on Mondays–unless you have no other choice….
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You’ve probably heard and read about ergonomics before. How many of us really pay attention…
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Each year, when we turn the calendar forward, companies get busy churning out “Trends” lists….
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One question that plagues every social media manager is “What should we post next?” An…
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If you are like most people, email is both a blessing and a curse. On…
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It’s amazing how almost everyone has their phones in their hands throughout the day, many…
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Have you ever been to Cape May, New Jersey? Way down south in the Garden…
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SEO, or search engine optimization, is a critical piece of the digital marketing puzzle. Without…
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(This is the second blog post in a multi-part series about the many wonders of…
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If you dig up an old college business book, you would likely find plenty of…
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We want to give you a gift! Request a FREE analysis of your website now!…
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If you are in business today, you are doing business online. Or, at least you…
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In our last blog, we talked about the importance of User Experience (UX). We know…
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It costs less to encourage current customers to buy more than it costs to acquire…
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Imagine this… The year is 1990 and you own a business that sells immune-boosting vitamins….
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Sorry to have to be the one to reiterate this to you, my friend, but…
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Depending on one’s perspective, every website needs some sprucing up — constantly. Your online home,…
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Donations for CentraState’s Healthcare Heroes They say a chain is only as strong as its…
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Anyone with a website knows great content is one of the most important keys to…
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It’s 2020! Happy New Year. The time has come to make your website work for…
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Do you have all the customers you want and need to grow your business? No?…
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Whether you are the owner of your company, a worker bee or anything in between,…
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Creating a customer experience strategy that delights clients, keeps them engaged and encourages them to…
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Effective web content isn’t easy to create. It takes a skilled writer, an understanding of…
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On this blog, we usually talk about digital marketing strategies — SEO, web design, PPC campaigns, great…
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There was a time, not too long ago, that we (people doing business in the…
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For the purpose of this blog post, let’s assume that you have a GREAT website…
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Did you know that Google is now showing competitor ads in the business profiles of…
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What’s the point of having great content on your website? There are actually at least…
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This is a conversation I feel like I have many times every week. I keep…
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Everyone on your team has a role to play. The sales team develops new business….
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Entrepreneurs go into business for themselves for a few reasons. They are looking for longtime…
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Soapbox time. Thanks, in advance, for allowing me to vent. I promise the point I…
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Your inbox is probably full of them. It seems everyone is sending out a newsletter…
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You know you need to stay in constant communication with your customers and prospects via…
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A recent survey of people who are employed as digital marketing professionals revealed what’s new in the…
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I had three conversations this week that have changed my perspective on business and life….
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In the world of digital marketing, the first shot on goal is getting a prospective customer…
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“When Matthew O’Grady, founder and CEO of Harmonia Media, started out in business, he hired…
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Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant Almost by definition, small…
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Dr Seuss, the beloved children’s writer, introduced the world to Green Eggs & Ham, One…
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Way before the Internet, when marketing was all about TV and radio commercials as well…
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Valentine’s Day. I get that some people think it’s a Hallmark Holiday. They take a…
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Remember the days when you weren‘t “connected” 24/7? Most people don’t. And with the hyper…
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Just like every individual has a personality (you don’t have to like them, but you…
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If you are a business owner, you likely have one of three thoughts about your…
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The world is spinning faster than the speed of light and facts and figures are…
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In the summer of 2017, I drove down to Roanoke, Va., from New Jersey (a…
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Want to Sell More? Connect with Customers Online Connecting with your audience is the key…
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If being told you have to feel thankful on Thanksgiving feels a bit like when…
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I don’t mean to be alarming but this is an alarming topic. If you fail…
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Many people live and die by email. We get up in the morning and check…
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Have you ever encountered something so preposterous you just walk around shaking your head wondering…
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Think about your own company. How important is it to provide great customer service? Now,…
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Sorry, in advance, for the earworm you are about to get On any given day…
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In the world of digital marketing, we know two things about content. Content has to…
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Everybody who is anybody is on social media these days. Whether it’s FB or Insta,…
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Messy desks and cluttered offices are signs of a creative mind. It’s true — at…
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Have you ever been in a real courtroom or watched a courtroom drama on television…
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A new Clutch report revealed some not-so-astounding statistics about the way business owners view their…
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I don’t do the math. At all. In fact, I was just telling someone last…
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It’s a coffee pot. OK, truth. I had a latte (mochaccino, thank you very much) and…
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In business, everything has a price tag. Do you give away what you sell? Or…
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Everyone in business today knows that marketing — without a strong digital component — is,…
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Let’s define “content,” for the purposes of this blog article, as editorial (words) that attracts customer…
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Doing business on the Internet means you are opening your doors to a world of…
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Backlinks are important; you need them. However, getting them doesn’t have to destroy your budget….
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I read recently that the best way not to impress someone is to use an email address…
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According to Smart Insights, 49 per cent of companies are engaged in digital marketing with no…
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It’s not unusual for small- to mid-sized businesses to wonder if they really need to…
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Ranking well is a science and an art and there are many reasons you may…
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According to data analysis by eMarketer, digital marketing will account for nearly 45 per cent of…
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There’s a rumour out there in the world of digital marketing that has to go….
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“Every customer becomes a valuable asset to your business, either in the form of referrals…
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By Bari Faye Siegel When you think about social media, do you think about checking…
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Pew Research Center’s recent report found that 74 per cent of Facebook users visit the…
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At Harmonia Media, clients ask us all the time about whether or not they need…
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The holidays are behind you and you are looking ahead to 2018 wondering what you…
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Unless you are a writer, you can probably think of 1,000 things you would rather…
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When it comes to marketing your company, there is certainly more than one pathway to…
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To be clear, let’s define “working.” The object of your website is to be your…
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As with everything else, when it comes to content marketing — especially for social…
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OK, maybe that seems a bit harsh. If you have a website, you need content….
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All great writers (and plenty of not-so-great writers) get kicked in the butt by writer’s…
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Let’s get down to the facts. If you are doing business on the web, you…
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Top 5, 7 and 10 lists are all the rage in blogging and, let’s face…
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