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Are You Sick of Living in a Virtual World?
January 12, 2021

Are You Sick of Living in a Virtual World?

Sorry to have to be the one to reiterate this to you, my friend, but the virtual work world isn’t going anywhere so fast. That means fewer (if any!) in-person conferences and events, hardly any lunch meetings, only online networking programs and

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Make Your Website as Inviting as a Delicious Meal
January 5, 2021

Make Your Website as Inviting as a Delicious Meal

Depending on one’s perspective, every website needs some sprucing up — constantly. Your online home, your company’s website, is a living thing that needs constant care and attention. A blog article here, some SEO tweaking there. It’s

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Neighbors Who Care
April 2, 2020

Neighbors Who Care

Donations for CentraState’s Healthcare Heroes They say a chain is only as strong as its weakest link. If the response to a call for support for our local hospital, CentraState Medical Center, and our local restaurants, is any indication, our

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Long Content? Short Content? Just Make It Great Content!
January 8, 2020

Long Content? Short Content? Just Make It Great Content!

Anyone with a website knows great content is one of the most important keys to keeping Google happy and to engaging better with potential customers. Simply put, people search for information. If your website has the answer they need, you are golden.

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New Year, New Digital Marketing Strategy
January 2, 2020

New Year, New Digital Marketing Strategy

It’s 2020! Happy New Year. The time has come to make your website work for you. Consumers move faster than the speed of sound and, if there is one thing we know for certain, if they aren’t doing business with you, they are surely buying from

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How Does MORE Customers Sound?
December 18, 2019

How Does MORE Customers Sound?

Do you have all the customers you want and need to grow your business? No? Harmonia Media will help drive real leads to your website and get them to call, click and/or buy! Contact us now to learn more! How? We will focus on three things: 1. Can

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Gratitude Creates Far More than Happiness; It Creates Success and Wealth
December 3, 2019

Gratitude Creates Far More than Happiness; It Creates Success and Wealth

to keep hold of those thankful feelings you shared with friends and loved ones. Here’s how. Whether you are the owner of your company, worker bee or anything in between, your success — each and every day — begins and ends with your own

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Make Your Customer’s Experience a Priority and They’ll Feel It
November 22, 2019

Make Your Customer’s Experience a Priority and They’ll Feel It

Creating a customer experience strategy that delights clients, keeps them engaged and encourages them to refer others to buy from you is not a one-and-done activity. You need to craft a plan, engage your employees to live and breathe the plan and

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Repurposing Content: What’s Old is New Again
November 13, 2019

Repurposing Content: What’s Old is New Again

Effective web content isn’t easy to create. It takes a skilled writer, an understanding of the target audience and a talent for storytelling to compel reader, or customer, action. One great way to get the most of your content is to repurpose

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Location-Based Marketing Drives Hot Leads Fast to Your Store, Website
October 31, 2019

Location-Based Marketing Drives Hot Leads Fast to Your Store, Website

On this blog, we usually talk about digital marketing strategies — SEO, web design, PPC  campaigns, great content, email nurturing and more.   Today, we are going to focus on the place where brick and mortar meets digital; the latest

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Are They Talking About You Online?
October 7, 2019

Are They Talking About You Online?

There was a time, not too long ago, that we (people doing business in the marketplace, any marketplace) thought that if people were talking about us, it was a good thing. Even bad press is press, we would say. Not anymore. Bad press or, in the

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Drive More Traffic to Your Website with this Targeted Approach
September 26, 2019

Drive More Traffic to Your Website with this Targeted Approach

For the purpose of this blog post, let’s assume that you have a GREAT website up and running. Let’s work together to keep the momentum going and drive new business. Harmonia Media proposes a four-prong ongoing digital

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The Fine Art of Listening in Customer Service
September 13, 2019

The Fine Art of Listening in Customer Service

Want to know the easiest way to find out what your customers need and want? LISTEN to them. No, I mean really listen. Stop talking for a moment — even if you have some kind of talk track you use when someone calls or approaches you at an

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Is it Google MY Business or Google THEIR Business?
September 4, 2019

Is it Google MY Business or Google THEIR Business?

Did you know that Google is now showing competitor ads in the business profiles of local companies? It’s true and, rather unbelievably, there is nothing you can do about it. You cannot pay to remove those competitors’ ads. Say What? According to

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The Most Important NON-TECH Reason to Update Your Web Content
August 14, 2019

The Most Important NON-TECH Reason to Update Your Web Content

What’s the point of having great content on your website? There are actually at least three reasons to make sure your content marketing is extraordinary. (Two of them are Google-related; one is less tech-y.) These are the same reasons why, no

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How to Acquire Customers for Life: A Can’t-Miss Strategy
August 7, 2019

How to Acquire Customers for Life: A Can’t-Miss Strategy

This is a conversation I feel like I have many times every week. I keep repeating it to every prospect and every client because, in my opinion, it’s the crux of any business growth strategy. It’s certainly what drives Harmonia Media’s growth

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Growing a Business? Develop Trust in the Digital Marketplace
July 24, 2019

Growing a Business? Develop Trust in the Digital Marketplace

Everyone on your team has a role to play. The sales team develops new business. The account management team nurtures your customers. Customer service answers any questions troubleshoots and solves problems (hopefully!) Marketing makes sure current

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Ready to Commit Fully to Growing Your Business?
July 12, 2019

Ready to Commit Fully to Growing Your Business?

Entrepreneurs go into business for themselves for a few reasons. They are looking for longtime financial freedom. They are tired of the commute. They no longer want to work hard and build someone else’s dream. We get it. However, starting and

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Just Say NO to the “Way It’s Always Been Done”
June 18, 2019

Just Say NO to the “Way It’s Always Been Done”

Soapbox time. Thanks, in advance, for allowing me to vent. I promise the point I make in the next two minutes will change your perspective. Ready? OK. Are you a leader or a follower? You’ve probably heard that question, asked that question of

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Why You Need a Newsletter (And Tips for Making Yours GREAT!)
June 11, 2019

Why You Need a Newsletter (And Tips for Making Yours GREAT!)

Your inbox is probably full of them. It seems everyone is sending out a newsletter to current customers and prospects. How many do you open? Further, do you ever click through to go to the website, read the article or scan the offer? It’s been at

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Social Posting Writer’s Block? Here’s 8 Ways to Get Unstuck
May 25, 2019

Social Posting Writer’s Block? Here’s 8 Ways to Get Unstuck

You know you need to stay in constant communication with your customers and prospects via your social media platforms. However, easier said than done, right? After all, perhaps you are not a writer and marketing ideas don’t come easy to you.

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Excuse Us if We Get a Bit Personal…
May 16, 2019

Excuse Us if We Get a Bit Personal…

A recent survey of people who are employed as digital marketing professionals revealed what’s new in the world of driving web traffic. The key to increasing customer interest in your brand online is very simple: personalize everything about your

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Life…in 3 Profound Conversations
April 30, 2019

Life…in 3 Profound Conversations

I had three conversations this week that have changed my perspective on business and life. Pretty profound, huh? Fifty-three years, three phone calls and BAM! I’m seeing things in a new way. (To be fair, the following three things actually

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What’s the Best Way to Follow Up on a New Customer Inquiry
April 4, 2019

What’s the Best Way to Follow Up on a New Customer Inquiry

In the world of digital marketing, the first shot on goal is getting a prospective customer to make contact — by phone, email, online contact form, even in person when possible. One problem we hear a lot is that companies don’t know exactly

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When it Comes to Digital Marketing, the Story is Everything
March 29, 2019

When it Comes to Digital Marketing, the Story is Everything

“When Matthew O’Grady, founder and CEO of Harmonia Media, started out in business, he hired a web company and invested not only dollars but his trust. He bought into the company’s promises and he trusted them to do what they said they

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Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant
March 13, 2019

Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant

Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant  Almost by definition, small business owners enjoy being involved in day-to-day business activities. After all, you’re the one with skin in the game and if the business

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Dr. Seuss Knew “Thing 1” or “Thing 2” about Great Marketing
March 2, 2019

Dr. Seuss Knew “Thing 1” or “Thing 2” about Great Marketing

Dr Seuss, the beloved children’s writer, introduced the world to Green Eggs & Ham, One Fish, Two Fish, Red Fish, Blue Fish and, of course, the incorrigible Cat in the Hat. Countless children (of all ages!) can recite the poetry they listened

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How to Make Your Website a Can’t-Miss Lead Magnet
February 21, 2019

How to Make Your Website a Can’t-Miss Lead Magnet

Way before the Internet, when marketing was all about TV and radio commercials as well as print display advertising, we were told a consumer had to hear and/or see your message up to 10 times before they remembered it and digested it well enough to

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So Don’t Buy a Greeting Card…
February 14, 2019

So Don’t Buy a Greeting Card…

Valentine’s Day. I get that some people think it’s a Hallmark Holiday. They take a stand, refusing to acknowledge a day set aside for love. Even several of the people I hold most dear expressed those thoughts when I said “Happy

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Word of Mouth is Where It’s At
February 7, 2019

Word of Mouth is Where It’s At

Remember the days when you weren‘t “connected” 24/7? Most people don’t. And with the hyper high-tech connectivity comes a resurgence of old school word of mouth marketing. However, there’s one big difference these days. The old

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What’s Your Brand Personality?
January 9, 2019

What’s Your Brand Personality?

Just like every individual has a personality (you don’t have to like them, but you have to accept that it’s who they are!) so do companies. In fact, it’s extremely important for a business owner to craft a unique brand personality to ensure

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New Year, New Website Content!
January 3, 2019

New Year, New Website Content!

If you are a business owner, you likely have one of three thoughts about your company’s website. You LOVE it! You just spent a ton of dough to update it and it looks freakin’ awesome. You HATE it! Maybe you never liked it or maybe it is old and

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Crazy Facts About Digital Marketing
December 19, 2018

Crazy Facts About Digital Marketing

The world is spinning faster than the speed of light and facts and figures are coming at us so rapidly, it’s hard to know what to even pay attention to these days. But, sometimes, you read about something and it can stop you in your tracks. For

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3 Ways to Increase Traffic (and Where to Get the BEST DANG BBQ)
December 13, 2018

3 Ways to Increase Traffic (and Where to Get the BEST DANG BBQ)

In the summer of 2017, I drove down to Roanoke, Va., from New Jersey (a very long and boring ride, I might add) to attend a family wedding. It’s hard to keep me amused for short periods of time, nevermind HOURS on highways with nothing to see for

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Want to Sell More? Connect with Customers Online
December 5, 2018

Want to Sell More? Connect with Customers Online

Want to Sell More? Connect with Customers Online Connecting with your audience is the key to increasing sales. Who are your audience? Customers! Anyone who wants to buys your product. Where can you connect with them? Online. A great digital

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Having Trouble Feeling Gratitude? Practice Makes Perfect
November 20, 2018

Having Trouble Feeling Gratitude? Practice Makes Perfect

If being told you have to feel thankful on Thanksgiving feels a bit like when you were told as a child “to go hug Aunt Mary,” it’s completely understandable. Some people are going through struggles that cloud their view of what’s hopeful and

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WAKE UP! Your Marketing Strategy Isn’t Going to Manage Itself!
November 12, 2018

WAKE UP! Your Marketing Strategy Isn’t Going to Manage Itself!

I don’t mean to be alarming but this is an alarming topic. If you fail to strategize, any digital marketing effort you do make will amount to virtually nothing. Digital marketing is a multi-piece, complex puzzle that needs to be customized for

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Email Newsletters Have More Power than You Think
October 30, 2018

Email Newsletters Have More Power than You Think

Many people live and die by email. We get up in the morning and check our inboxes first thing. If you are uber-plugged in, like me, you check it all day long. Sometimes, it feels similar to opening the fridge several times in an hour. Maybe there

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Not Responding to Customer Inquiries? Can You Even Imagine?
October 18, 2018

Not Responding to Customer Inquiries? Can You Even Imagine?

Have you ever encountered something so preposterous you just walk around shaking your head wondering how it’s possible? Yeah, me too. Almost too often actually. Sometimes, I wish I could shake someone and say: “Dude! Stop for a second! Look

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How Do You Know It’s Time to Find a New Digital Marketing Agency?
October 11, 2018

How Do You Know It’s Time to Find a New Digital Marketing Agency?

Think about your own company. How important is it to provide great customer service? Now, think about your service providers, including your marketing agency. How often do you find yourself thinking most other companies may talk that talk, but

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On Being Memorable
October 2, 2018

On Being Memorable

Sorry, in advance, for the earworm you are about to get On any given day you can find me in one of two places: in front of my computer or behind the wheel of my car. I’m a content strategist and also an unpaid, overworked Mommy Uber. I drive my

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Use Great Web Content to SAVE Money
September 26, 2018

Use Great Web Content to SAVE Money

In the world of digital marketing, we know two things about content. Content has to be compelling, creative and high quality to get Google’s attention. Traffic-driving SEO is dependent on quality content. As a longtime

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Why Even Bother with Social Media?
September 21, 2018

Why Even Bother with Social Media?

Everybody who is anybody is on social media these days. Whether it’s FB or Insta, Snapchat or Twitter, we are all friending and liking and snapping and tweeting our way through the day. If asked why you take your precious time to bother with

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How Dirty is Your Back End?
September 7, 2018

How Dirty is Your Back End?

Messy desks and cluttered offices are signs of a creative mind. It’s true — at least according to a study published in Psychological Science. I have to say, I apparently have known that all along because my office is absurdly messy. I like

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Not Lowering the Flags for McCain Right Away? I. Just. Can’t. Even.
August 30, 2018

Not Lowering the Flags for McCain Right Away? I. Just. Can’t. Even.

Have you ever been in a real courtroom or watched a courtroom drama on television and heard the judge ordered the jury to “disregard” whatever was just said in open court? If you’re like me, you think, “no one can unhear that.” Despite

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How Do You Know What You Don’t Know?
August 21, 2018

How Do You Know What You Don’t Know?

A new Clutch report revealed some not-so-astounding statistics about the way business owners view their online marketing strategy. First off, the vast majority of those surveyed recognize that digital is the way to go when it comes to sharing brand

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It’s Not About New Math…It’s About More Customers
August 8, 2018

It’s Not About New Math…It’s About More Customers

I don’t do the math. At all. In fact, I was just telling someone last night that I never got past algebra in high school and coasted through college by taking meteorology and geology to satisfy the math/science requirement. For the record though,

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Oreos or Chocolate Chips? Yes, Please! And Maybe a Latte?
July 27, 2018

Oreos or Chocolate Chips? Yes, Please! And Maybe a Latte?

It’s a coffee pot. OK, truth. I had a latte (mochaccino, thank you very much) and it was delish! I truly enjoyed the frothy head. I didn’t even need sweetener. And it got me thinking. I deserve more than just a K cup in the morning, don’t I?

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You Get What You Pay For; Do You Really Need a Song?
July 18, 2018

You Get What You Pay For; Do You Really Need a Song?

In business, everything has a price tag. Do you give away what you sell? Or do you understand its value and hope others can be convinced of the same? We both know the answer. If you select a company promising the world for a song you’ll be lucky

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Looking for a New Digital Marketing Agency? Begin at the Beginning
July 11, 2018

Looking for a New Digital Marketing Agency? Begin at the Beginning

Everyone in business today knows that marketing — without a strong digital component — is, well, a sure way not to succeed in business. Your customers are online and your competition is online; you must be online. But “online”

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Stop Chasing Customers Away with Crappy Web Content
June 27, 2018

Stop Chasing Customers Away with Crappy Web Content

Let’s define “content,” for the purposes of this blog article, as editorial (words) that attracts customer attention, fosters connection and provides a clear space for effective communication. Simply put, when your website and other digital

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Proactive Online Reputation Management Protects Your Brand
June 4, 2018

Proactive Online Reputation Management Protects Your Brand

Doing business on the Internet means you are opening your doors to a world of potential customers. That’s a whole lot of people with opinions coming at you. Make someone happy and they will likely tell a few friends. That’s great news because

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2 Ways to Build Backlinks without Breaking the Bank
May 17, 2018

2 Ways to Build Backlinks without Breaking the Bank

Backlinks are important; you need them. However, getting them doesn’t have to destroy your budget. With a few low-cost ideas, you can step up your link-building and drive more traffic to your website. Here are some great ideas for increasing your

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Put the New Gmail to Work for You
May 4, 2018

Put the New Gmail to Work for You

I read recently that the best way not to impress someone is to use an email address that sends the wrong message. Sure, an obvious way of achieving that is to put yourself out there as “sexylipsxoxo” or “buymystuff.” Using AOL or Hotmail

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Do You Even Strategize?
April 17, 2018

Do You Even Strategize?

According to Smart Insights, 49 per cent of companies are engaged in digital marketing with no defined strategy. So, while you are paying money for digital marketing efforts, you may just be tossing money out of the window. How can you measure

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Need a Cake? Find a Bakery. Need to Increase Web Traffic? Let’s Talk
April 14, 2018

Need a Cake? Find a Bakery. Need to Increase Web Traffic? Let’s Talk

It’s not unusual for small- to mid-sized businesses to wonder if they really need to hire a digital marketing company. It’s a funny question, actually, for those of us in the digital marketing space. I, for one, would never think about whether

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What Does Google Think about Your Website?
April 4, 2018

What Does Google Think about Your Website?

Ranking well is a science and an art and there are many reasons you may be falling short in achieving those highly coveted rankings. Make no mistake about it: it matters what Google thinks. Columnist Eric Enge explains how Google makes the

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What Does It Cost to Buy an Effective Digital Marketing Strategy?
March 28, 2018

What Does It Cost to Buy an Effective Digital Marketing Strategy?

According to data analysis by eMarketer, digital marketing will account for nearly 45 per cent of media ad spend by 2020. As a B2B company, do you know what your digital marketing budget should be to compete in the digital world?   Strategically,

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When is Comes to Content, More Isn’t Always Better
March 21, 2018

When is Comes to Content, More Isn’t Always Better

There’s a rumour out there in the world of digital marketing that has to go. More content isn’t always better for search engine analytics. Do you know what’s better? Actually being better. Google wants high-quality content. Some great

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The Road to Success is Paved with Loyal, Repeat Customers
March 4, 2018

The Road to Success is Paved with Loyal, Repeat Customers

“Every customer becomes a valuable asset to your business, either in the form of referrals and repeat purchases,” according to a recent article on customer retention by Ben Allen for The Marketing Insider Group. So how do you retain these

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Four Reasons to Get Started with (or Bump Up) Your Social Media Presence Today!
February 12, 2018

Four Reasons to Get Started with (or Bump Up) Your Social Media Presence Today!

By Bari Faye Siegel When you think about social media, do you think about checking in on Facebook, tweeting here and there and maybe checking LinkedIn to see who may have checked out your profile lately? You’re not alone. As much as social media

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Where Are Your Customers Hanging Out Online?
February 2, 2018

Where Are Your Customers Hanging Out Online?

Pew Research Center’s recent report found that  74 per cent of Facebook users visit the site daily and 51 per cent go on several times a day. Moreover, while approximately two-thirds of U.S. adults (68 per cent) now report that they are Facebook

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Yes, You DO Need a Blog on Your Business Website
January 25, 2018

Yes, You DO Need a Blog on Your Business Website

At Harmonia Media, clients ask us all the time about whether or not they need a blog on their company website. We believe, and there is plenty of documentation out there to prove we are right, that the answer is absolute “yes!” You do need a

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Going Social? Do It Right or Don’t Bother!
January 9, 2018

Going Social? Do It Right or Don’t Bother!

The holidays are behind you and you are looking ahead to 2018 wondering what you can do to tweak your business strategy. If you could land a couple of new leads each week you can surely turn them into customers, right? The answer is, most assuredly,

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Social Posting Made Simple in 4 Steps
December 21, 2017

Social Posting Made Simple in 4 Steps

Unless you are a writer, you can probably think of 1,000 things you would rather be doing than managing your company’s social media platforms. For one thing, corporate social media is not the same as handling your personal Facebook, Twitter or

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Online vs. Offline: Finding the Marketing Strategy that’s Right for Your Company
December 14, 2017

Online vs. Offline: Finding the Marketing Strategy that’s Right for Your Company

When it comes to marketing your company, there is certainly more than one pathway to success. However, whichever strategy you use, many of the basic ingredients remain the same. In fact, it’s always a giant melting pot of ideas, initiatives,

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Why Isn’t My Website Working? Here are 3 Reasons & Fixes!
November 28, 2017

Why Isn’t My Website Working? Here are 3 Reasons & Fixes!

To be clear, let’s define “working.” The object of your website is to be your online home. There are a variety of ways prospective customers can make their way to your website. However, once they get there, the object is to keep them there

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3 Ways to Attract Eyeballs with Great Social Media Content
November 9, 2017

3 Ways to Attract Eyeballs with Great Social Media Content

As with everything else, when it comes to content marketing — especially for social media — there are many ways to get the job done. However, there are some tried and true best practices (yikes, next I’ll be saying “paradigm shift”

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Conventional Content? No One’s Got Time for That
November 2, 2017

Conventional Content? No One’s Got Time for That

OK, maybe that seems a bit harsh. If you have a website, you need content. And, if you are like the vast majority of companies with websites, you have way too much (or far too little) content. Moreover, let’s face it, it’s not great. To succeed

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Kick Writer’s Block to the Curb with these Social Media Content Tips
October 26, 2017

Kick Writer’s Block to the Curb with these Social Media Content Tips

All great writers (and plenty of not-so-great writers) get kicked in the butt by writer’s block occasionally. And, quite frankly, it’s usually at the worst time possible. There’s a deadline coming up… Your editor wants an update on

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Hate Writing? You’re In Luck, Creating Content is Our Passion
October 17, 2017

Hate Writing? You’re In Luck, Creating Content is Our Passion

Let’s get down to the facts. If you are doing business on the web, you need great content. If the words on your site are boring or confusing or, quite frankly, poorly written, no one is going to stay for long. Your bounce rates will be (probably

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We All Know Content is King; It’s Time to Stop Talking & Start Writing
October 10, 2017

We All Know Content is King; It’s Time to Stop Talking & Start Writing

Top 5, 7 and 10 lists are all the rage in blogging and, let’s face it, these clickbaity headlines are hard to resist. So, when the Content Marketing Institute puts out a list of 25 predictions about where content marketing is headed, I can’t

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