There’s a rumour out there in the world of digital marketing that has to go.
More content isn’t always better for search engine analytics. Do you know what’s better? Actually being better.
Google wants high-quality content. Some great content is much better than a constant flurry of poor content. In fact, a website with tons of pages full of lacklustre, boring content that no one wants to read can hurt your website standing far more than it can help it.
The truth is, Google and other search engines have evolved in the past few years. Yes, there was a time that more was definitely better. Today, it’s important to add content to your site but it needs to be useful, interesting content.
In fact, Google has a list of tips for content writers who want to create the highest quality blogs and pages to drive prospective customers.
Google’s Content Style Guide
First things first, write as though you are chatting with the reader. Using jargon won’t connect with anyone. Be friendly and purposeful. You may even want to create a specific “voice” that will help you entertain and inform anyone who finds your site or blog.
The bottom line: rather than posting content for content’s sake, find a writer who can do a bit of research and create compelling, creative copy that will influence readers and create a reason for them to contact you.
At Harmonia Media, content is our business. Give us a topic and we will provide you with high-quality articles, web pages and blogs that get noticed. Contact us today for a free consultation about your digital marketing strategy.
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