Search Engine Optimization (SEO) is complex and the work is never done. Great SEO enables people to find your website in the sea of competition out on the web. We have to stay on top of both onsite and off-site (backlinking) SEO.
On-Site Optimization: Search engines look for high-quality content as well as other factors analyzed by search engines on the back end. On-site linking is important for both organic ranking and user experience.
Off-Site Optimization: Search engines looking at how popular your site is on the web. We focus on improving your website’s online credibility to improve off-site optimization and organic search ranking.
The only thing we know for sure is that Google is constantly updating its algorithms. Staying vigilant about SEO is critical to being successful at getting people to find you online.
How do companies like yours keep up with changing SEO best practices?
Great question! The answer is to partner with an experienced digital marketing company, like Harmonia Media, who will stay on top of SEO-related updates. Your website will always be powered by the most current optimization strategies.