January 8, 2020
Long Content? Short Content? Just Make It Great Content!
Anyone with a website knows great content is one of the most important keys to keeping Google happy and to engaging better with potential customers. Simply put, people search for information. If your website has the answer they need, you are golden. They’ll stay, read and hopefully call or click.
However, if they can’t find their answers on your site, they will be gone in a click! And if your content isn’t good enough to move the Google search needle, what’s the point?
This is true about content in your web pages, your blog posts, your digital media platforms and your emails.
And, that high quality needs to be consistent! Don’t post a great piece one week and phone it in the next. There is very little loyalty when it comes to web customers. They are fickle and impatient.
Here’s the problem… it’s quite likely that you are not a content writer. Words may not come so easily and you don’t have the time to hone your writing chops. You probably have a job to do and need to rely on someone — a content writer? — to create high-quality work.
At Harmonia Media, we can help you with that.
But I digress…
Not all content needs to be book-length. In fact, plenty of people don’t have time to read long-form blogs and articles. They want info now, and now and NOW. USA Today style, at a glance.
The problem with that is that quick content bursts won’t necessarily satisfy Google.
“Long-form content is crucial for improving search engine rankings and building credibility,” according to Shane Barker.
Longer articles – 2,000 to 5,000 words – help to position you as a thought leader. They help your website rank better on Google because they are well-conceived and well-written and they are more shareable.
Finally, if you produce and post high quality. info-rich, long-form content, people will come back for your next article. This means people will spend more time on your website, poking around and engaging with you.
That being said, long articles are exponentially more difficult to produce. Time, knowledge and resources can be present a real challenge.
Alas, again, concise and pithy are certain goals to strive for when you have to farm out your content writing and time constraints pose a problem.
Therefore, the key is to have a content strategy and calendar and stick to these documents. Consistency with great content is very important.
1. Go with shorter, easier to produce content on topics relevant to your audience and stick to a schedule people can count on.