July 18, 2018
You Get What You Pay For; Do You Really Need a Song?
In business, everything has a price tag. Do you give away what you sell? Or do you understand its value and hope others can be convinced of the same?
We both know the answer.
If you select a company promising the world for a song you’ll be lucky if you end up with a song at the end of the deal. A company willing to chisel down their prices to meet an unrealistically low budget is telling you what their efforts will be worth. Believe them.
Who needs a song? You need web traffic and sales leads.
That being said, you need to find a digital marketing agency that will begin at the beginning, get a full understanding of your needs, conduct an assessment of your current assets and their efficacy and work with you to design a program to meet your needs.
Is the budget important? Of course, it is. Part of finding the right fit when it comes to a digital marketing partner is connecting on price. It’s about what you get for what you pay for.
However, focusing singularly on price can be your downfall. In fact, here is your warning: don’t be surprised about the lack of results when you select a company based on low price.
When you pay next to nothing…what do you think you’ll get?
Our suggestion is fairly simple. Find a company that focuses on your needs, not some predetermined list of web tasks. Maybe you need a new website, maybe you don’t. Perhaps your site looks great, but the content isn’t good enough to attract attention. It’s even possible that the site looks and reads great but your back end is strangling efforts to get found on the web. Now we need to discuss SEO strategies.
Digital marketing is complex and the work is never done. That’s why you need to choose a company that is committed to you for the long run…fully willing and capable of adapting to trends and best practices.
And, by the way, if the team is smart and forward-thinking and pretty cool… can’t hurt, right?
Take the time to talk with Harmonia Media and find out what it’s like to work with a team that provides top quality digital marketing services — the ones you need to drive web traffic and leads/customers.