If you are in business today, you are doing business online.Or, at least you should be; after all, “online” is where all your potential customers are looking for what you sell!
Whether you are actually selling your product or service online, or simply using the Internet for branding and awareness purposes (marketing), you will best grow your client base by using the Internet to communicate with customers and prospects.
If you don’t have a website, stop right here and contact Harmonia Media for a digital marketing consultation NOW. If you’re not doing business online these days, you’re likely not doing much business.
Is It Time for a Website Refresh?
OK, let’s say you do have an online presence but it’s not working so well. Maybe it never did. Maybe it was effective when you first launched but now there are any number of challenges that are keeping potential customers from either finding you or clicking “buy now” once they are on your site.
These may include bad SEO, poor quality content, lack of user experience, horrible or outdated design…the list goes on and on.
Further, digital marketing is not a “set it and forget it” proposition. Google changes its algorithms daily. Best practices get updated. New ways to attract customers online surface all the time.
There is nothing wrong with taking a real, hard look at your website–in partnership with an experienced digital marketing agency–and making some updates that will drive customers and improve your bottom line.
So, you need digital marketing help.
How do you choose the right digital marketing company for your brand? Here are 3 TOP things to consider when choosing a digital marketing company.
1. Start with a Consultation! Think of it like a first date…maybe a second and third. Not all service providers are a fit for all clients. For example, as a business owner, do you want to be involved with every decision from start to finish? Or, would you prefer to focus on your daily business and allow your new marketing company to manage the project (with your input, of course!)
Your answer to these questions should play a huge part in which firm you hire.
2. Consider your budget. Wouldn’t it be great if budget wasn’t an issue and you had all the money in the world to spend on marketing?
If you do have a large budget, that’s great–make sure you choose a web company that will maximize every dollar.
However, if you are working with a tight marketing budget, be sure to choose a digital marketing company that understands your financial constraints and is willing to customize a program that grows with you.
3. Choose a Full-Service Agency. You may not need a full website refresh, perhaps you only need a revamped SEO strategy or better content. Maybe what you really need is a customer nurturing campaign. Digital marketing comprises a wide range of services. The last thing you want to do is have to cobble together several companies when you can choose one with the expertise to do it all.
Selecting a full-service provider like Harmonia Media will ensure that all projects are being properly integrated. Moreover, one experienced firm that can determine what you need help with now–and as you grow–will be far more cost-effective in the long run.
One BONUS Tip…
Every company out there boasts about customer service. Consider all the companies you do business with right now (or in the past.) Are you getting treated the way you want? Are you bouncing around from contact to contact? Do you feel like your digital marketing company values your business?
At Harmonia Media, we offer concierge customer service. You’ll always feel like our most important client because you deserve nothing less. Find out more about the Harmonia Difference and fill out our contact form (or call 800.531.3704 or email email@example.com) to schedule a complimentary phone consultation.
It all begins with “hello…”