Why Even Bother with Social Media?

Why Even Bother with Social Media?

September 21, 2018
Everybody who is anybody is on social media these days. Whether it’s FB or Insta, Snapchat or Twitter, we are all friending and liking and snapping and tweeting our way through the day. If asked why you take your precious time to bother with social media, what would you say?If you are a parent and your response is, “I want to keep up with or keep an eye on my kids,” we say your answer is on point. However, if you’re a business owner and your answer is, “that’s what I am supposed to be doing,” you may be missing the target.

Maintaining an engaged, compelling social media presence is critically important for your digital marketing strategy. You want your brand involved wherever your potential customers are hanging out. In today’s world, that’s social media.

However, it’s not just about loitering in the vicinity of the crowd, you need to be in the centre of the circle. You want your company, product, service, etc., to be garnering praise and worthy of conversation. Every share, click and like you get means exponentially more people have the ability to learn about you.

More eyes mean more buys. That’s a fact.

One concept marketers toss about is the idea of SMART goals. The idea of choosing goals that are “specific, measurable, achievable, relevant and timely” is especially important when it comes to social media platforms. You want to set very specific goals that are relevant to your audience. They must have measurable results that are possible to achieve in a set timeframe.

If you stick to these SMART goals, you will always be shooting at a solid target. Your social efforts will never be in vain because you can stop and redirect if you head off-course. Also, this process will help your entire team choose goals that can be achieved.

In other words, wanting to increase sales by 100 per cent by the weekend is unrealistic. Setting a goal that you know upfront can’t be met is bad for your balance sheet and team morale, But setting achievable goals with reasonable deadlines can rally a team to move the needle forward. So how about 10 per cent by the end of the next quarter? That seems realistic and, when paired with a concrete strategy, it’s a goal that can be achieved.

So, how do you contribute meaningfully to the Twitterverse, etc. when you are clueless about what is considered relevant conversation? Or, more specifically, when you don’t know what your audience wants to know?

The answer is fairly simple: you partner with a team that can do the heavy lifting for you.

At Harmonia Media, we are proud to say one of our primary goals is to represent our clients honestly and boldly in social media. We have the gift of gab and we know how to use it for your benefit. We’ll “get” your voice down pat and connect with your customers and prospects.

Ready to start the conversation? So are we! Let’s talk. Contact Harmonia Media today for a free phone consultation. We’re different from other digital marketing agencies. Give us a few minutes of your time and you’ll see why.

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