October 7, 2019
Are They Talking About You Online?
- Attract Fans. If you work very hard to get your customers to rely on you, respect you and trust you and your products and services, they will naturally speak kindly of you, refer you and post and tweet great things about you.These fans and their positivity will come in handy when you have to balance any negative comments online.
- Know What You Need to Know. In other words, you don’t know what you don’t know! Therefore, monitor all of your online platforms including your blog and online review sites such as Google and Yelp, etc.If you do this well, you’ll be able to spot any negativity right away and manage it appropriately so that it doesn’t impact your reputation long term.
- Act Fast and Politely If and When the Need Arises. If someone writes a negative review or makes a negative comment about your company, take the high road and respond quickly. Apologize, and try to make amends. Do everything possible to immediately take the conversation away from the public eye. Email, DM, phone calls all work.After the dispute is resolved, make sure you post how you resolved it. If you truly made the customer happy, you may get lucky enough and they either will take down their original negative comment or post how happy they are that you made things right.
- Don’t Be Too Proud to Make Changes to Ensure the Problem that Brought on the Negativity Doesn’t Happen Again.You know what they say doing the same thing twice and not learning from your mistake the first time, right? It’s really really a dumb business.
Companies are made up of great people and, even the best people, the most competent employees, make mistakes. We are human. So, if you get caught making a mistake, and it causes a bad reputation issue, make it right.
Then, assess your business plan to make sure that it doesn’t happen again. Making the same mistake a third time is more than dumb.
Finally, Don’t Go It Alone. Talk to the reputation management experts at Harmonia Media. We understand how uncomfortable it is to have to deal with little problems after they become monster problems. Let us stay on top of your brand and reputation online so that you can continue to grow your business and keep customers happy.
Contact Harmonia Media for a free phone consultation about all your digital marketing strategy needs