Have you ever been to Cape May, New Jersey?
Way down south in the Garden State, Cape May is one of NJ’s jewels and a getaway well worth taking. But, more than that, it’s a small town filled with gorgeous Victorian homes fronted by grand porches and covered with intricate gingerbread, ornamental decorations. It’s been said that people of the age wanted to have these wrap-around porches so they could sit outside “to see, and be seen.”
Why am I telling you this?
Well, if you haven’t heard the news yet, let me be the first to tell you. Your LinkedIn profile is essentially your wraparound porch. If you are like most people, your company LinkedIn page is sad…deserted. No one is visiting. No one is seeing you.
The truth is, you want people to come upon you and look. Stop and connect with you. Maybe stay a while and even knock on the “door.” (ie: link with you or drop a comment.)
Just like with Google and your website, it’s critically important to optimize your company’s LinkedIn page so that you get found by the right people, not just anyone “strolling,” erm, scrolling, by.
Let’s look at it like this. When you think about search engines, where would you like your company’s website to appear in client searches–page 5 or on the FIRST PAGE? (That was rhetorical!)
You know that business websites that don’t appear on Page 1 of Google are far less likely to be found. People click what comes up on the first page, maybe the second. Admit it. You do the same thing!
LinkedIn is the world’s largest business search engine. Your company’s LinkedIn page needs to be optimized so people will find it and be able to read your story, learn about your products and services, your people and read your content.
Dust Off Your Company’s LinkedIn Page & Invite Interest!
1. By updating your LinkedIn page, you give Google more to index. When people search for what you do or what you sell, brand expansion through LinkedIn may give your overall SEO rating a push.
2. Think of your LinkedIn page as a second website. It’s just as capable of marketing your company as your website. In fact, it may be even better when you consider the fact that you have the ability to truly target a niche audience. (Your links and your followers already have interest in what you do!)
3. In the sense of “seeing and being seen,” LinkedIn is the Instagram of the B2B world. In fact, statistics show that 80 percent of all B2B connections made on social media platforms come from LinkedIn.
Is It Worth Investing Time & Money on Your Company’s LinkedIn Page?
At Harmonia Media, we think LinkedIn is one of the most important, mostly untapped sources of leads.
OK, wait, let me be very clear.
Plenty of people are trying to mine for leads on LinkedIn. It’s not going very well for most. Do you enjoy getting multiple “cold calls” in your LinkedIn inbox everyday? Dealing with them, even if you just delete, is time-consuming. No one likes it.
We suggest you learn from your own response to getting barraged by unsolicited sales calls and change it up. By optimizing your LinkedIn page, you increase Google’s power of helping people discover you. Your company will show up in more web searches and that means more potential traffic will see your offers.
So, if your current LinkedIn page could use some freshening up–or, dare I say, you don’t have a LinkedIn page to even tweak–we can help.
Talk to Harmonia Media about making your company’s LinkedIn page the star it really should be. We will help you tell your story in a way that people who are scrolling by will want to stop, stay a while and even reach directly to you.