This article is the first in a three-part series on making your content work double and triple duty when it comes to marketing your brand online.
One of the biggest challenges content creators face is having a consistent flow of engaging content. This is especially true when it comes to posting on social media platforms including Facebook, Twitter and LinkedIn. You want fresh info to share but the idea bucket is dangerously low and time isn’t on your side.
What’s Old is New Again
What do you do? Smart content developers take what’s old—yet still great and relevant—and repurpose it.
Take a look at your blog and the last year’s worth of social posts. Everything you need, whether you’re in a time crunch or have hit a writer’s block, is in front of your eyes in the form of content that’s been written, posted and is ready for a refresh.
On social media, you can—and should—actually repeat posts over a period of time. First, not everyone saw it the first time (and maybe not the second or third either) and, even if they did see it before, repetition is key to marketing. Secondly, it’s quite likely your followers aren’t cataloging your posts. What is old to you will appear brand new to others.
Repurposing your best content will save you time and energy. Updating content that performed well in the past will help you take advantage of powerful information and continue to showcase your messages.
The bottom line is that giving your previous content a make-over will save you time and get more mileage out of work you’ve already done.
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