It’s amazing how almost everyone has their phones in their hands throughout the day, many checking in on social media to see what’s happening in their online world.
Why is that amazing, you ask?
It’s amazing because the very people I’m referring to could be using social media for more than personal use. They could be connecting with people and driving new business. Is this you?
Business is highly sociable! Imagine how much you would be interacting with your online contacts if you posted on your business platforms every time you picked up your phone to check your snaps, likes and replies.
Actually, the experts say you have to do the following 3 things (much less work than posting all day long) to have a successful social media presence for your business.
1. Make Sure Your Words Count
Posting for the sake of posting isn’t going to make you a thought leader in your space. It’s important to share quality content with your online peeps. This means not copying and pasting posts from ages ago or between feeds so that your social media reads like the proverbial broken record.
Be innovative, informative and entertaining.
Look, I get it, it’s difficult coming up with content for a post once in a while, much less daily or even weekly. If you’re not a writer, how can you be expected to pull great content out of thin air? You’re being paid to do whatever it is that you do well. It’s difficult for writers to create pithy content on a dime!
Still, they ask you to supply content. Some tips to get the job done: create “lists” such as Top 3 X or 7 Reasons You Should Never X, find an article well worth reading and post a link with a few lines about why you recommend it or hire someone to write a blog post that you can promote. (If you opt for the latter, email Bari@HarmoniaMedia.com and we can talk about how to raise the quality level of your content!)
2. Be Picky About Your Social Media Interactions
It’s not unusual, in an effort to build a following, for someone to randomly look to connect with people or accept requests to connect. Bad idea. It’s important to make sure your connections are valuable for a few reasons. Here are three.
First, some intern at a company in a different market space than you won’t be able to help you, nor are they likely to be a customer.
Second, when people who need you look you up on social media, they are going to look at your friends, followers, connections, etc. Want to appear impressive? Be impressive by connecting with people who make sense to be a part of your digital world.
Third, the whole point of making connections in the social media world is to be interacting about topics that matter and will help advance your career or increase your sales, etc. If you are following the wrong people (not bad people, just people who can’t get you get where you want to go!) then you won’t have the opportunity to see posts from those who can help you or, better yet, want to engage in business with you or your company.
Again, a great idea might be to hire a company, like Harmonia Media, that can manage your “social media life” and make sure you are connected in a meaningful, prosperous way.
3. Post and Post Again!
This feels like a no brainer and almost so obvious we shouldn’t be discussing it. If you aren’t active (daily if possible!) on your chosen social media platforms you won’t see posts that could be the start of a great conversation, nor will people see anything from you. This is a big risk because consistent posting creates trust and keeps your company top of mind for prospects. If you aren’t there, you can’t be seen, right?
If you do the right things, social media can work its magic and drive potential clients right to your website. Getting lazy will do the opposite. Or at the very least, it will do absolutely nothing for your company.
Instead, make an investment in social media and get in on the conversation. Everyone is doing it. And, if all your clients and prospects are doing it, that’s not only where you want to be, it’s where you NEED to be to grow your business.
Need content, social media or other digital marketing assistance? Contact Harmonia Media for a free consultation at email@example.com or fill out our convenient online contact form.