This article is the second in a three-part series on making your content work double and triple duty when it comes to marketing your brand online. Read Part 1, How to Repurpose Content to Reinforce Targeted Messaging & Save Time.
You’ve already spent hours creating content and there’s a variety of ways you can revive it to create something brand new. You’ll get more mileage out of a topic or article and you’ll be able to post on social media more often—without making yourself crazy looking for new ideas!
Change the Image
This is the down and dirty method of repurposing content. Selecting a new image to go with a repurposed social media post takes moments and it immediately gives your old post a new shine.
Change the Format
For longer form content, an article can be shifted into a shorter blog post, a blog post can become a new social post, and any information can be turned into an infographic!!
Video is IN!
Many companies opt to create video versions of content for YouTube. Pick the main points from your blog and create a script for your video. You can appear in the video reviewing the main points, or you can use stock photos or videos to bring your blog to life. Add a recorded voice-over explaining the points, and you’ve got yourself a YouTube video.
From there, you can link it to another post on Facebook, Twitter, or Instagram to drive your audience to your YouTube channel.
People have the attention span of goldfish these days (not a lot!) So another way to repurpose content is to take a short blog post and turn it into a listicle. Or, take a longer article and cut it down.
Another option is to separate a long form article into a series of very short bulleted posts.
One more comment on length… if you want a bunch of long- form content but are short on ideas, choose one of your established pieces and break it down into articles that go in depth on a variety of points made in the old article.
When looking for extra social posts, create several posts pointing out individual points in the same one blog post and lead readers to your blog to read it!
Take the guesswork out of content creation and posting on social media. Contact Harmonia Media for a consultation about how we can help drive more traffic (paying customers!) to your website.
And, if you missed it, read part 1 of the series here.
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