March 10, 2021
Doing Business in a World Without the Internet
The year is 1990 and you own a business that sells immune-boosting vitamins. Sales are decent because you have a great location in the center of town with plenty of convenient parking.
All of a sudden, you hear the news (on TV or radio) that someone somewhere ate a bat or whatever and a rapidly spreading virus has turned into a worldwide pandemic!
The U.S. government mandates a shutdown and, next thing you know, business dries up. It doesn’t just slow down. No sales. None.
You’ve been forced to shutter your doors and THERE IS NO INTERNET.
No online store.
There is no O-N-L-I-N-E!
(There’s also no social media you can use to communicate with customers nor PPC ads to drive traffic.)
Ok, so we know this is a made-up scenario for our times. (Business owners living during other pandemics experienced this reality!)
Thanks to digital marketing, e-commerce has been a saving grace for so many businesses who were either already selling online or pivoted quickly and connected with a digital marketing company like Harmonia Media.
In fact, an article in the New York Times reported that, “E-commerce is what prevented a catastrophic year for U.S. retailing in 2020. Instead of ending in a deep trough of red, online shopping pushed overall retail sales up nearly 3.5 percent, to $5.6 trillion, compared with the previous year.”
Those statistics were provided to The Times by the research firm eMarketer. The company also noted that in 2020, online sales increased by 33.6 percent year over year.
What does all this mean?
First off, we are not out of the woods with COVID yet. Many experts think it may get worse again before it really gets much better.
Therefore, if you aren’t selling online at all, you need to get on that. Harmonia Media can help.
If you have a website that isn’t doing what you need it to do, it’s likely time for a new digital marketing strategy. Again, we can help drive traffic–real paying customers– fast.
According to the NYT article, in 2020 many businesses “hitched their fortunes” to e-commerce and that’s what not only kept those businesses open, but took them to new heights of success.
Let’s talk! Contact Harmonia Media for a free consultation about your digital marketing.
We can find out if we are a good fit for each other during a 25 minute phone consultation. Call (800) 531-3704 or fill out our convenient contact form and we will be in touch.