At Harmonia Media, clients ask us all the time about whether or not they need a blog on their company website. We believe, and there is plenty of documentation out there to prove we are right, that the answer is absolute “yes!” You do need a blog on your business website; here’s why.
Google loves content and, if you want your website to be found by prospective customers, you need to love Google back. The best thing to improve your Google standing is to consistently add fresh, interesting content to your website. Every time you post new content, Google takes note and makes a determination about its quality. If the content you add is valuable for people searching the topic, your website has a better chance of showing up well in a Google search.
Now, that description makes it sound much easier than it actually is, truth be told. There is a lot that goes on behind the scenes after a blog is posted to improve search results. However, good content matched with top-notch search engine optimization (literally optimizing your content so the search engines, like Google, can find you) goes a long way to driving traffic to your website.
Additionally, a blog is a great resource for social media interaction. Since your prospects may find you first on Facebook, Twitter, LinkedIn, Instagram, etc., you can engage with them and direct them back to your witty and useful content on your blog. Once they are on your website, you have a great chance of convincing them to make contact.
Tips for Driving Traffic Through Your Blog
- Make sure you link to other pages on your website to keep the reader “in the conversation.” As an example, at Harmonia Media, we believe in providing a concierge service we like to call the “Harmonia Difference.” Check it out.
- Only publish fresh and interesting content your readers care about. First off, you won’t get any Google juice if you publish nonsense. And, if you copy someone else’s words, it will actually hurt your website instead of help.
- Use Calls to Action that entice the visitor to do what you want them to do. If you want them to download something, add buttons that say “download now.” If you want them to make contact with you, add suggestions like “contact us” or “let’s talk” that lead to a contact page.
With that in mind, Harmonia Media is your ticket to traffic-driving digital media strategy. Whether it’s a blog, social media management, SEO or a whole new website, let’s talk. Contact us today for a free consultation.