Let’s Turn Tire-Kickers Into Buyers with a Website Update!

There is always some new widget or service being offered to up your online marketing game. But, does your site need that thing or could you use something else to attract more business online?

It’s hard to know until Harmonia Media analyzes your online assets–website and other online platforms (blog and social media, for example). But suffice it to say that you don’t need every bell and whistle out there.

If you aren’t sure if you need to refresh your website, check out Part 1 of this blog: 4 Dead Giveaways that It’s Time to Update Your Website. Then come back here to find out how Harmonia Media can help you get the job done within your timeframe – on your budget!

Contact Harmonia for a FREE Consultation
to Find Out If Your Website Needs an Update!

What’s new today might be old tomorrow. 

And certainly what was slick and new last year can look outdated–and scare prospects away–today!

Don’t panic. You don’t need to throw everything at the wall to see if it sticks. You just need to be sure that your online brand is accessible and user friendly.

Perhaps you have heard the term “UX?” 

UX means user experience. You want every user to be able to easily navigate your website, get the answers to the questions they seek and be pulled like a magnet to your “buy now” button.

When it’s done well, the UX turns tire kickers into buyers. If a user’s experience on your website creates confusion or frustration, you are likely sending customers away to shop the competition.

Begin at the Beginning

Get a FREE in depth website audit to find out what aspects of your website need help from a technology perspective. If your website looks wonky on mobile devices, you are most certainly losing business. Are your call-to-action buttons attractive and do they get prospective customers to click? No? It’s time for some digital marketing love.

These are important things to check from the start:

1. Is your content readable and up-to-date?
2. Are you in compliance with the Americans with Disabilities Act?
3. How does your analytics report look? This will tell volumes about the back end of your site and what needs to be upgraded.
4. Is your navigation modern-looking?
5. What does your competitive analysis look like?
6. Is your Search Engine Optimization updated?
7. The list goes on and on…

Request your FREE website audit from Harmonia Media NOW! 

Next Steps…

You know there is some housekeeping that needs to get done on the back end. We suggest you focus on your core business and customers and hire Harmonia Media to take care of those things.

But before anything else, you should take a good, hard look at your website. Do you even like it anymore? You loved it (or maybe not!) when you launched it years ago. But times change. Best practices change. Tastes change. Perhaps that brown/gold combo you chose then looks hideous to you now. We can change it!

So look at it from a web visitor’s point of view and consider the following:

Design: This means we look at colors, templates used for the entire site, call to action buttons and navigation. There is so much that goes into design as it relates to “user experience.” When you are re-doing your website, take these points into consideration and make sure your updated website reflects modern best practices and your brand personality.

Content: If people can’t understand your website messaging, what’s the point? Both users and Google demand easy-to-understand and easy to find information. If people have to read a paragraph twice…they will bounce.

Make sure your content answers their questions and helps alleviate their pain or overcome their challenges. Bad content makes an out-of-date website even worse!

SEO: If your website is your online home, SEO (search engine optimization) is the roadmap to get there. If your SEO isn’t set up correctly, updated and managed frequently, or doesn’t go head-to-head with your direct competition, then people will not find you.

If they don’t find your website…cue the dismal music…no sales for you. Further, great SEO allows Google to return your company higher in search rankings and, in turn, people find you easier!

How well is your website performing?
Request your FREE website report card and find out.

You have no choice. Your company has to be loud and proud and come up high in Google search. That’s how people conduct business these days. Don’t get left out because your website is outdated, slow or frustrating to navigate. Harmonia Media will help.

When it comes to digital marketing, we got this. We’ve done it for countless other companies and we can do it for yours–at a price you can afford. Plus, we are cool people to work with! Contact Harmonia now here or call (888) 683-5199. Let’s do this!

4 Dead Giveaways it’s Time to Update Your Website

I know. I know what you are thinking. “We just re-did our website and marketing materials five years ago! It cost time and a lot of money. Why do we need to go through that again?”

Maybe you do. Maybe you don’t–at least, not yet. But let’s take a closer look. At Harmonia Media, a boutique, client-centric digital marketing firm, we don’t believe in fixing things that aren’t broken and we don’t charge for work we don’t perform or, worse, that didn’t need to be done in the first place!

Contact Harmonia for a FREE Consultation
to Find Out If Your Website Needs an Update!

First things first. When you truly need a website refresh, you don’t have a real choice. If you don’t “get with the times,” your customers will be passing you by and buying from your competition. No one will spend money with a company that isn’t putting its best foot forward.

And, make no mistake about it: online, your website is your “home.” You want people to visit and stay a while. Chasing them away isn’t going to increase sales.

Secondly, you already know how fast the digital world works. What’s new today will be outdated by next week. (In some cases, sooner!) How often does a new model of the iPhone get released? Exactly.

So, it’s time for a website refresh if you say “yes” to any of these things:

1. Your website looks outdated. The design looks like the equivalent of a puffy shouldered jacket from 1984. Your logo is too big or too small on the page. Your design incorporates colors that were fashionable 10 years ago. The site doesn’t show up correctly on mobile. Things are buzzing or flashing around. Maybe you just aren’t in love with what is now an old site anymore.

A brand refresh will help modernize not only your site but your public persona. Harmonia Media can help you take what’s old and make it brand new again!

2. Your website is confusing and difficult to navigate. Times have changed. Navigation menu designs are very different nowadays than even a year ago. This goes back to user experience. People don’t have the time or patience to do a deep dive to find your contact information on your website. They want answers to questions and they are searching for FAQs. They want to read reviews and your site doesn’t have any.

Harmonia Media can help you update your brand identity online so that customers who find your website are confident enough to take action.

3. You’ve changed your business model/products/services offered and your website doesn’t reflect the changes. This happens all the time! Companies evolve and grow with the times. The product featured on your homepage is no longer your top seller. But your new flagship product is buried on the site and not easy to find!

This obviously needs to be fixed. Some simple page redesigns may do the trick. Harmonia Media has plenty of tricks in its bag to spotlight specific offerings to you current clients and prospects.

4. Content: it’s horrible, there’s not enough or there’s too much. If your content is not on point, you won’t attract and retain a website visitor’s attention. Nobody has time to try to decipher bad content. People are looking for information or to buy something NOW. If you confuse them with jargon or poorly written copy, your website will do the opposite of what you created it to do. And your competitors will thank you!

Harmonia Media will supply you with content that not only provides excellent UX but that attracts “Google Juice” and helps your site appear higher in web search results. (Google LOVES high quality content.)

Honestly, take a look at your website. Would you buy from your company? Or would you bounce and click to look elsewhere?

Finally, don’t get overwhelmed. It’s important to note that you don’t have to take on the entire rebranding process all at once. You can bite off chunks to make the budget spend more palatable.

Another option, if you like your current website but want to try something new with your brand, Harmonia Media can introduce you to some new strategies that will build business. Perhaps we can redirect attention toward a user friendly and welcoming email campaign that puts your company top of mind for customers–only and new. (Think: get people to look at the new lamp and not the old carpet!)

When it comes to digital marketing, we got this. We’ve done it for countless other companies and we can do it for yours–at a price you can afford. Plus, we are cool people to work with!

Contact us now here or call (888) 683-5199. We are ready when you are!

Budget-Friendly Web Companies Exist

We want to give you a gift!

Request a FREE analysis of your website now!

Contact Harmonia Media now by filling out our convenient online contact form and we will get that FREE report right over to you. No obligation at all!

Why are we giving this to you for free? Because goodwill and sound advice go a long way in this ever-changing business world. And we hope once you get a look at your website’s “back end,” you’ll consider jumping on a call and finding out how Harmonia Media can help you increase web business.

If your website isn’t driving the customer traffic you want (or that it used to), you owe it to your bottom line to find a new digital marketing company that will steer the ship back on course. 

  • Maybe your site needs some back end tweaks?
  • Maybe it’s time for a website redesign?
  • Maybe the content isn’t driving customer interest?
  • Maybe you need to nurture your leads?

When the list of “maybes” goes on and on but your budget doesn’t, we can help.

You don’t know what you don’t know. But Harmonia Media will help you make sense of it all and, on your say so, prepare an affordable digital marketing strategy that will not only drive traffic but sales!

Harmonia Media has been recognized as one of the Top New York Web Development Agencies by Designrush

To get started, may we send you that free report card about your website? 

Respond now by filling out our convenient online contact form and we will get that FREE report right over to you.

Does Your Website Have to Be ADA Compliant? Maybe. Find Out!

In our last blog, we talked about the importance of User Experience (UX). We know it’s critically important to make sure all visitors to your website are happy, that they can navigate the site easily and are taken through a pathway that gets them to make a purchase or take another action (such as sign up, or download, or contact you, etc.)

Imagine having a disability that makes using the computer more difficult, blindness or a dexterity challenge, as examples. If this were you, it would be quite a job to simply surf the net, much less find what you are looking for and buy it.

There is a law that would help you and does currently help others who have disabilities. It’s called the Americans with Disabilities Act (ADA) and it includes a number of provisions that seek to make life easier for those with challenges.

As it relates to websites, there is a section of the ADA that requires companies to make sure their websites are capable of being navigated by someone with a disability. The law requires the ability to make the text larger for those with sight impairments and an icon that a deaf person can click to enable video content to be posted on the screen. In fact, there are many ways to make a website ADA-compliant.

Harmonia Media will help you

make sure your website complies with ADA rules.

Contact Us Now to Learn More!

Why is ADA Compliance Important?

First off, it’s the right thing to do. But, much more importantly, in a business sense, it’s critically important to make sure your site complies with ADA rules because the punishment for failing to comply is VERY EXPENSIVE. If your business falls into one of the categories listed below, your website must be ADA compliant. 

Failure to comply with ADA guidelines for websites may result in exorbitant fines!

That being said, the guidelines are so confusing!

The laws have been challenged in many states. The bottom line is that, in general, most courts have all said something that sounds like the following in response to Does the ADA require companies to make sure their websites follow ADA guidelines?

  • Yes. Any website advertising or promoting a business is a “public accommodation” and, therefore, must adhere to the accommodations listed in the ADA guidelines.
  • Yes, but only if the business also has a brick and mortar location.
  • No, since the Act doesn’t specifically include websites, it doesn’t apply.


Why is ADA Compliance for Websites So Confusing?

We know the ADA says businesses with physical locations must be accessible to all customers. These accommodations may include Braille, wheelchair accessibility and audio considerations. Additionally, the ADA speaks to “public accommodations” but not to digitally-accessed businesses. 

The ADA was passed in 1990; websites were hardly a thing. Therefore, the law doesn’t address digital access with regard to ADA compliance. Of course, the ADA has been amended in the past 21 years but not with regard to websites. This leaves everyone with a big question: Do websites have to be made ADA compliant?

That’s a hole in the law, for certain.

But, it hasn’t stopped people who would benefit from ADA accommodations from civilly suing companies that don’t have ADA compliant websites. It’s up to the specific court. If a judge decides the business should have an ADA compliant site, heavy fines can be levied against the defending company.

The Bottom Line on Websites & ADA Compliance

The law doesn’t specifically require businesses to follow particular rules. However, many lower court judges have ruled in favour of plaintiffs and have sentenced the companies to pay very hefty fines. 

With that being said, don’t wait until you get sued! Make sure your website is ADA accessible now. You can even advertise that it is and possibly attract a new clientele that didn’t know about your company before. 

Harmonia Media will take care of all the work for you! Contact us now to find out the ins and outs of website ADA compliance. And, remember, law or no law, making your website accessible to all is a great way to create amazing UX.

Make Your Website as Inviting as a Delicious Meal

Depending on one’s perspective, every website needs some sprucing up — constantly. Your online home, your company’s website, is a living thing that needs constant care and attention. A blog article here, some SEO tweaking there. It’s all part of the process of doing business online.

When I ask if your website is a mess, I’m talking about something a bit deeper.

Web surfers have many choices. You know this. If they make it to your site, you have nanoseconds to catch their attention and keep them interested. You need even more “umpf” to get them to react to a strong call to action.

It is critically important that any visitor to your website can find what they need immediately. This means your navigation must be on point. Your messaging must be compelling and able to stand out from the rest of the noise on your site. This means your content must connect quickly so the reader will stay on course and click through your website.

So, yes, the front end of your site needs to look great, read even better and truly grab the attention of anyone who visits.

This requires strategy. Done well, digital marketing strategy is a carefully designed plan that stands out in the crowd of your competition. It’s like a delicious meal served in an exquisite restaurant served by an outstanding waitperson.

It’s NOT a tossed salad. While it’s true that sometimes unexpected things are the best, this doesn’t work when it comes to digital marketing strategy. Throwing it (SEO, content, design) together and hoping people not only find you but buy from you is a recipe for disaster. We say it all the time: hope is not a strategy.

If you have a feeling your website could use some love, give Harmonia Media the opportunity to take a peek under the cloche, so to speak, and give you the real 4-1-1 on how your website is doing.

Take advantage of a FREE web checkup and phone consultation by calling (855) 535-4848 or by filling out our convenient online contact form.

How to Make Your Website a Can’t-Miss Lead Magnet

Way before the Internet, when marketing was all about TV and radio commercials as well as print display advertising, we were told a consumer had to hear and/or see your message up to 10 times before they remembered it and digested it well enough to take action.

Thanks to the Internet, times have surely changed. Now there are so many more factors that go into clicking to buy.

First, we have to consider that the Internet is our main source of information. Not everyone, in fact, almost no one, visits any particular site with the initial intention of making a purchase. In fact, according to a study released by Episerver:

  • 92 per cent of people will land on a website simply searching for information about a product
  • 25 per cent of web searchers are simply kicking tires and doing price comparisons
  • One in 10 people is just trying to find out more about a particular store.

With those facts considered, it’s critical to create a “lead magnet” with your website so consumers remember you, think about asking for referrals to your brand, and actually come back to learn more and make a purchase.

What is a Lead Magnet?

A lead magnet is something that you offer to consumers in return for their contact information. The tangible could be a list of tips, a video, an e-book or a white paper — anything they can download (for free!)

Once you get their email address you can begin a conversation. You can send them nurturing emails, coupons, important, useful information and anything else that you can use to bring them back to your website and buy, buy, buy!!

Great, Accurate Website Content is Key

To figure out the best way to create a quality lead magnet, one that will drive traffic to your “contact us” page and convince people to fill it out looking for more information (or a download or some other goodie), we can look at the reasons why people fail to convert. (They either don’t click to add to cart or they abandon their cart before closing the deal.)

The same Episerver report detailed, in fact, that the vast majority of customer website visits fail to result in a purchase. Why? Shoppers say they bounce because of poor content — there is either incomplete information listed or completely inaccurate information on the website.

This makes it clear. One of the most important ways to get people to click to buy, or at least click to ask questions, is to make sure your content is not only high-quality (Google will thank you) but factual, descriptive, compelling and accurate.

Ready, set? Fill out Harmonia Media’s convenient online contact form and we’ll take a look at your website and tell you how we can turn it into a lead magnet that will drive traffic and business to new heights! (Or, pick up the phone: (855) 535-4848 — there is no time like the present!)

What Does Google Think about Your Website?

Ranking well is a science and an art and there are many reasons you may be falling short in achieving those highly coveted rankings. Make no mistake about it: it matters what Google thinks.

Columnist Eric Enge explains how Google makes the ultimate determination when it comes to relevance. “Just because you create webpages targeting a certain keyword phrase or in a specific topic area does not mean you will rank for those terms.

Enge says using relatable scenarios which illustrate rankings and the meaning behind them demystifies the topic. How to take action and a perspective on realistic costs reveals what google thinks about your website!

Reach out to Harmonia Media for a website review and free consultation about how we can help drive leads with a sound digital marketing strategy.


Yes, You DO Need a Blog on Your Business Website

At Harmonia Media, clients ask us all the time about whether or not they need a blog on their company website. We believe, and there is plenty of documentation out there to prove we are right, that the answer is absolute “yes!” You do need a blog on your business website; here’s why.

Google loves content and, if you want your website to be found by prospective customers, you need to love Google back. The best thing to improve your Google standing is to consistently add fresh, interesting content to your website. Every time you post new content, Google takes note and makes a determination about its quality. If the content you add is valuable for people searching the topic, your website has a better chance of showing up well in a Google search.

Now, that description makes it sound much easier than it actually is, truth be told. There is a lot that goes on behind the scenes after a blog is posted to improve search results. However, good content matched with top-notch search engine optimization (literally optimizing your content so the search engines, like Google, can find you) goes a long way to driving traffic to your website.

Additionally, a blog is a great resource for social media interaction. Since your prospects may find you first on Facebook, Twitter, LinkedIn, Instagram, etc., you can engage with them and direct them back to your witty and useful content on your blog. Once they are on your website, you have a great chance of convincing them to make contact.

Tips for Driving Traffic Through Your Blog

  • Make sure you link to other pages on your websiteto keep the reader “in the conversation.” As an example, at Harmonia Media, we believe in providing a concierge service we like to call the “Harmonia Difference.” Check it out.
  • Only publish fresh and interesting content your readers care about. First off, you won’t get any Google juice if you publish nonsense. And, if you copy someone else’s words, it will actually hurt your website instead of help.
  • UseCalls to Action that entice the visitor to do what you want them to do. If you want them to download something, add buttons that say “download now.” If you want them to make contact with you, add suggestions like “contact us” or “let’s talk” that lead to a contact page.

With that in mind, Harmonia Media is your ticket to traffic-driving digital media strategy. Whether it’s a blog, social media management, SEO or a whole new website, let’s talk. Contact us today for a free consultation.


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