Oreos or Chocolate Chips? Yes, Please! And Maybe a Latte?

It’s a coffee pot.

OK, truth. I had a latte (mochaccino, thank you very much) and it was delish! I truly enjoyed the frothy head. I didn’t even need sweetener. And it got me thinking. I deserve more than just a K cup in the morning, don’t I?

So I got actively involved in the conversation. And, by involved, I loaded my plate with both Oreos and warm chocolate chip cookies and relished my creamy cup. And by actively, I kept nodding and thinking to myself “who knew there were so many options and opinions about this stuff?” (Hey, I sat there. Give me that.)

Lucy swears by the Nespresso; she says it saves her lots of cash and time. She gets her fancy drink and doesn’t have to stop at the coffee shop on the way to work.

Janis loves cappuccino and she has a machine, but she doesn’t have the time to really use it. It comes out of the cupboard on weekends.

Jeannette has the Capresso. It’s kind of the like the Nespresso (no, really?) but it has a special milk frother. She can’t live without it and thinks it’s worth getting up in the morning for it.

I think I stopped listening to the conversation at that point. My head was spinning, the cookies were gone and my cup was empty.

My takeaway, however, is that choices abound and there seems to be no shortage of people who love to talk about their bougie coffee pots.

Look, I do love a satisfying cup of joe. But I don’t like spending a lot of money on it. I’m not a Starbucks girl. Nespresso and Capresso “capsules” seem super expensive for my budget. In fact, dare I say it, a $1 cup of coffee at McDs has been known to hit my sweet spot.

Don’t get me wrong. I love me some George Clooney. But even he couldn’t make me cash out on an expensive coffee pot.

My bottom line is that my criteria for a great cup of java are all mine. I need to drink beverages that taste good to me. And that is subjective. There are rules, yes. I need a cup filled with liquid that has coffee flavour (and pumpkin spice, too, if you have it. thanks) some creamer and one packet of the pink stuff. (And cookies. Lots of cookies)

Perhaps at this very moment, you are cringing at my choice of sweetener or that I use the fake stuff at all. Maybe you like a black cup of joe — straight from the bean. And it’s OK if you winced about my drive-through option because YOU don’t have to go there. You can choose the cup of coffee that suits you.

I’m grateful to my friends for opening my eyes to all my options. Google helped me take it from there to help me make a decision. (Wait for it…)

There’s a World Wide Web’s worth of time and space where you can find out about your options about absolutely anything you want or need.

In fact, it’s the same with digital marketing. I may not know that much about coffee, but I do know some things about online marketing.

  • I know to attract customers and grow your business, you NEED a digital marketing strategy.
  • I know that one size doesn’t fit all and that there are so many pieces to what we call “digital marketing” puzzle — design, SEO, content, social media, linking, email nurturing, PPC…
  • I know that you can find web companies that are willing to charge top dollar and provide little to no help.
  • And I know there are companies that are very happy to sell you far more than you actually need.

The point is, smart companies have options. Just as we all can choose our morning brew, a company looking to drive web leads has an array of digital marketing companies to help them drive online business. It’s critically important to have a digital marketing strategy but equally as important to have one that suits your company’s particular needs — personality and budget.

If you are less than completely satisfied with your web traffic, there are myriad reasons why your current marketing strategy may need an overhaul. It could be a quick fix or maybe your current company is dropping the ball. We can’t know until we take a look.

Change is good. We would love the chance to see how we can help you grow your business.  Harmonia Media is different than other digital marketing companies. Give us a chance to explain why during a consultation about your business goals.

Contact Harmonia Media for a free phone consultation. Find out if we are your cup of tea. (Sorry, I had to do it!)

  1. S. I did wind up buying a milk frother. Now I can enjoy my pumpkin K-cup with a creamy head. Best of both worlds in my opinion. There are always options. You just have to look for them.

You Get What You Pay For; Do You Really Need a Song?

In business, everything has a price tag. Do you give away what you sell? Or do you understand its value and hope others can be convinced of the same?

We both know the answer.

If you select a company promising the world for a song you’ll be lucky if you end up with a song at the end of the deal. A company willing to chisel down their prices to meet an unrealistically low budget is telling you what their efforts will be worth. Believe them.

Who needs a song? You need web traffic and sales leads.

That being said, you need to find a digital marketing agency that will begin at the beginning, get a full understanding of your needs, conduct an assessment of your current assets and their efficacy and work with you to design a program to meet your needs.

Is the budget important? Of course, it is. Part of finding the right fit when it comes to a digital marketing partner is connecting on price. It’s about what you get for what you pay for.

However, focusing singularly on price can be your downfall. In fact, here is your warning: don’t be surprised about the lack of results when you select a company based on low price.

When you pay next to nothing…what do you think you’ll get?

Our suggestion is fairly simple. Find a company that focuses on your needs, not some predetermined list of web tasks. Maybe you need a new website, maybe you don’t. Perhaps your site looks great, but the content isn’t good enough to attract attention. It’s even possible that the site looks and reads great but your back end is strangling efforts to get found on the web. Now we need to discuss SEO strategies.

Digital marketing is complex and the work is never done. That’s why you need to choose a company that is committed to you for the long run…fully willing and capable of adapting to trends and best practices.

And, by the way, if the team is smart and forward-thinking and pretty cool… can’t hurt, right?

Take the time to talk with Harmonia Media and find out what it’s like to work with a team that provides top quality digital marketing services — the ones you need to drive web traffic and leads/customers.

Looking for a New Digital Marketing Agency? Begin at the Beginning

Everyone in business today knows that marketing — without a strong digital component — is, well, a sure way not to succeed in business.

Your customers are online and your competition is online; you must be online. But “online” isn’t actually enough; you must do more than put your best foot forward to claim your share of the online customer audience. Further, you want to create and grow a community you can rely on to buy and brag about your company.

Digital marketing is far more than a handful of clicks and words. It’s a science where the equation is never concrete. Varying topics and desired reach are always changing; what’s hot today may not be hot tomorrow.

The one thing you can be sure of when it comes to digital marketing is that you need to partner with a team that won’t overpromise and underdeliver. Find a company that seeks to understand your mission and goals and is realistic about reaching them.

So, the truth is, If you are still reading this article, you may be looking for a new digital marketing agency. It’s likely because your current one isn’t doing their job well. Perhaps they sold you a strategy that sounded great but they haven’t delivered.

Worse, the efforts they did put in came back to bite you! They charge you a boatload of money for a world of promises Not only are you not getting web traffic and sales leads but their mistakes are costing you big time. We hear all too often about companies in hot water with Google because of duplicate content, bad link strategy and poor SEO work.

The very best way to select a digital marketing agency is to begin the way every good business relationship starts: talk. Be realistic and ask questions. LISTEN not only to the answers but try to get a handle on the type of people who will be managing your account. Don’t focus on what you want to hear (and don’t seed the conversation with your own answers.) Find out what the company think and what they believe they can do to grow your business.

Additionally, pay attention to “voice.”

  • If your company takes a very corporate approach to a message, you need a marketing agency that can talk that talk. The key is that you want them to be an appropriate liaison to your customers. If you are looking for straight, no-nonsense messaging, it’s important to make sure your chosen agency can represent you the way you want to be seen in the marketplace.
  • On the other hand, if you are looking for a softer, friendlier approach, it doesn’t make sense to necessarily hire the aforementioned firm. Find some marketing partners who can carry your message across to your prospects. A more conversational style might be more appropriate for your brand.

Harmonia Media is different from the competition. We pride ourselves on learning about you and your company. We figure out what you need and focus on what we know will drive traffic. Other companies may sell secret sauces and shiny bells and whistles.

At the end of the day, do you need a song with bells?

At Harmonia Media, we offer no sauce. We offer substance and service. Great service. You’ll get a true partnership based on strategies focused on your company’s goals. And, as your company grows, we will evolve your online campaign.

Contact Harmonia Media today and let’s talk.

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