3 Tips to Help Nurture Your Clients So They Love You Back

The most beneficial way to attract new customers is by turning to the customers you already have.

– The ones who have previously used your product or service are more likely to come back if they were satisfied and had a good experience during their last purchase.

– They are also more likely to talk about your business with friends and family. A word-of-mouth referral is still the best and most trust-worthy way people learn about businesses.

By nurturing relationships with those of your existing clients, you can build client and brand loyalty that will contribute to growing your business in a cheaper and more efficient way. Harmonia Media wants to help you nurture your clients so they love you back. Contact us for details on how we’ll help you do just that!

What is Client Nurturing?

Client nurturing is the practice of building sustainable, mutually beneficial long-term relationships with your customers. One thing is for certain, when it comes to client nurturing, there is always more you can do. Here are three tips to help you reach out and touch…

Use Analytics:

Getting to know your clientele is key in developing strong relationships. Learning why your customers are interested in your products and services will help to inform your marketing efforts. You should always get ranges of your audiences’ age, gender, location, profession, demographics, etc.

In a world where people don’t buy products or services as much as they buy solutions, knowing the wants and needs of your current clients can help you answer their questions before they even have time to ask.

Get Social:

If you have a platform online with an audience, you should spend time interacting or engaging with the people who follow you. Social media is not just for paid promotional posts, sharing the latest news, or linking your most recent work.

It is also a critical tool for networking and conversing. Replying to direct messages, setting up “Ask Me Anything” or Q+A Instagram allows you to reach out to your followers in a great way to get to know your audience on a personal level organically. Your clients and audience will feel connected, heard and appreciated which is one of the best ways to further nurture your relationships while fostering new ones.

This is also a great way to get them to spread the good word about your company!

Don’t Forget Email:

Email nurturing campaigns are one of the most powerful ways to communicate and engage with clients. It is super direct while being personal. The rule of thumb is if a client consented to giving their email, they have already been exposed to your product or service and are willing to correspond with you. This is important because you want to stay in front of clients so when they need you, you have become unforgettable.

For client nurturing purposes, try to keep emails simple and to-the-point to the interests of your audience. People don’t have the time to read paragraph-filled emails. Be quick, clever, engaging and informative. If you succeed, you’ll get more opens (and hopefully clicks) each time you send an email.

And don’t forget to keep an eye on click-through/open rates. Remember what we said about analytics. You can receive valuable insight into which strategies and analytics work best for your clients by examining how they respond to your emails.

Harmonia Media Can Get You Started with a Rockin’ Email Nurturing Campaign

Ready to knock the socks off your clients with fun and compelling emails? Harmonia is here to help. Whether you are looking to just keep in touch or engage people on a regular basis, we will design an email campaign for your company that keeps your brand top of mind with clients—and may encourage not only repeat business but referrals!

Contact us to schedule a phone call consultation about creating an email campaign or any other digital marketing strategy. We are here to help you get your brand out there and drive traffic to your website.

Retain Customers with Nurturing Emails

Maybe you have heard email is dead. In fact, if you Google email marketing you can read countless articles about how it’s not working anymore. But you can also read three times as many that say email marketing is quite alive, well and truly effective.

If you haven’t tried to get in contact with past customers with a targeted email nurturing campaign, you are leaving money on the table. As you know, it’s so much easier to retain a client than to attract a new one–in terms of time and certainly money.

The Power of Retention

There have been countless studies. And the research makes sense. It’s cheaper and easier to catch the attention of someone who has already purchased from your company than it is to go out into the big world and find new customers to buy.

1. Companies are far more likely to get a repeat sale than to get a new customer (statistics say 60 to 70% more likely)!

2. Further, you have to spend seven times more to attract a new customer versus nurturing one already in your fan base.

An email campaign aimed at sharing news about new products and services or simply touching base with some news they can use isn’t intrusive. People will open the emails they are interested in–whether or not you email them. So why not be in the mix?

You never know when someone needs exactly what you are selling. Or, perhaps more importantly, they know someone who needs what you are selling. Now one email interests two customers! 

Creating compelling email campaigns is a cost effective way to stay in touch with people who have already purchased from you, or have at least kicked the tires on your website. Now we just have to bring them back for more!

At Harmonia Media, we specialize in creative email marketing campaigns.

Need Help with an Email Marketing Campaign?
Contact Harmonia Media for Budget Friendly Help!

We already know how powerful email marketing can be, especially when you have a solid customer email list to contact. Further, you can not only re-engage past and current clients but you can also acquire new customers.

Ideas for Retention Emails

1. Send a newsletter! Touching base weekly, bi-weekly or monthly keeps your brand in front of customers’ eyes. 

– You can share information about new products and services.
– You can link to blog posts that offer timely tidbits of information customers can use in their own lives.
– Share articles that position your company as a thought leader in your space, thereby encouraging continued allegiance and perhaps another visit to your website.

2. When someone has made a purchase, try to continue the conversation. Send a followup email to get their opinion on their purchase and maybe even give them a reason to post a good review.

Of course, and this is crucial, if they didn’t have a good experience, take care of it immediately!

3. Share “insider” news about flash sales or customer loyalty programs.

4. Introduce customers to other items you sell. If they were happy with the first purchase, they might very well be convinced via an email (perhaps with a coupon code?) to buy again.

Digital marketing involves an entire toolbox of strategies to win and keep customers. It’s important to keep all of your tools sharp and use them well. You’ve heard the old saying about using the right tool for the job? 

Email marketing is often a great tool when it comes to staying top of mind with customers. But sending out emails without a strategy won’t get you very far. Work with Harmonia Media to plan out a strategic email nurturing campaign to keep your customers coming back for more. 

Contact us to set up a free phone consultation.

Let’s Turn Tire-Kickers Into Buyers with a Website Update!

There is always some new widget or service being offered to up your online marketing game. But, does your site need that thing or could you use something else to attract more business online?

It’s hard to know until Harmonia Media analyzes your online assets–website and other online platforms (blog and social media, for example). But suffice it to say that you don’t need every bell and whistle out there.

If you aren’t sure if you need to refresh your website, check out Part 1 of this blog: 4 Dead Giveaways that It’s Time to Update Your Website. Then come back here to find out how Harmonia Media can help you get the job done within your timeframe – on your budget!

Contact Harmonia for a FREE Consultation
to Find Out If Your Website Needs an Update!

What’s new today might be old tomorrow. 

And certainly what was slick and new last year can look outdated–and scare prospects away–today!

Don’t panic. You don’t need to throw everything at the wall to see if it sticks. You just need to be sure that your online brand is accessible and user friendly.

Perhaps you have heard the term “UX?” 

UX means user experience. You want every user to be able to easily navigate your website, get the answers to the questions they seek and be pulled like a magnet to your “buy now” button.

When it’s done well, the UX turns tire kickers into buyers. If a user’s experience on your website creates confusion or frustration, you are likely sending customers away to shop the competition.

Begin at the Beginning

Get a FREE in depth website audit to find out what aspects of your website need help from a technology perspective. If your website looks wonky on mobile devices, you are most certainly losing business. Are your call-to-action buttons attractive and do they get prospective customers to click? No? It’s time for some digital marketing love.

These are important things to check from the start:

1. Is your content readable and up-to-date?
2. Are you in compliance with the Americans with Disabilities Act?
3. How does your analytics report look? This will tell volumes about the back end of your site and what needs to be upgraded.
4. Is your navigation modern-looking?
5. What does your competitive analysis look like?
6. Is your Search Engine Optimization updated?
7. The list goes on and on…

Request your FREE website audit from Harmonia Media NOW! 

Next Steps…

You know there is some housekeeping that needs to get done on the back end. We suggest you focus on your core business and customers and hire Harmonia Media to take care of those things.

But before anything else, you should take a good, hard look at your website. Do you even like it anymore? You loved it (or maybe not!) when you launched it years ago. But times change. Best practices change. Tastes change. Perhaps that brown/gold combo you chose then looks hideous to you now. We can change it!

So look at it from a web visitor’s point of view and consider the following:

Design: This means we look at colors, templates used for the entire site, call to action buttons and navigation. There is so much that goes into design as it relates to “user experience.” When you are re-doing your website, take these points into consideration and make sure your updated website reflects modern best practices and your brand personality.

Content: If people can’t understand your website messaging, what’s the point? Both users and Google demand easy-to-understand and easy to find information. If people have to read a paragraph twice…they will bounce.

Make sure your content answers their questions and helps alleviate their pain or overcome their challenges. Bad content makes an out-of-date website even worse!

SEO: If your website is your online home, SEO (search engine optimization) is the roadmap to get there. If your SEO isn’t set up correctly, updated and managed frequently, or doesn’t go head-to-head with your direct competition, then people will not find you.

If they don’t find your website…cue the dismal music…no sales for you. Further, great SEO allows Google to return your company higher in search rankings and, in turn, people find you easier!

How well is your website performing?
Request your FREE website report card and find out.

You have no choice. Your company has to be loud and proud and come up high in Google search. That’s how people conduct business these days. Don’t get left out because your website is outdated, slow or frustrating to navigate. Harmonia Media will help.

When it comes to digital marketing, we got this. We’ve done it for countless other companies and we can do it for yours–at a price you can afford. Plus, we are cool people to work with! Contact Harmonia now here or call (888) 683-5199. Let’s do this!

4 Dead Giveaways it’s Time to Update Your Website

I know. I know what you are thinking. “We just re-did our website and marketing materials five years ago! It cost time and a lot of money. Why do we need to go through that again?”

Maybe you do. Maybe you don’t–at least, not yet. But let’s take a closer look. At Harmonia Media, a boutique, client-centric digital marketing firm, we don’t believe in fixing things that aren’t broken and we don’t charge for work we don’t perform or, worse, that didn’t need to be done in the first place!

Contact Harmonia for a FREE Consultation
to Find Out If Your Website Needs an Update!

First things first. When you truly need a website refresh, you don’t have a real choice. If you don’t “get with the times,” your customers will be passing you by and buying from your competition. No one will spend money with a company that isn’t putting its best foot forward.

And, make no mistake about it: online, your website is your “home.” You want people to visit and stay a while. Chasing them away isn’t going to increase sales.

Secondly, you already know how fast the digital world works. What’s new today will be outdated by next week. (In some cases, sooner!) How often does a new model of the iPhone get released? Exactly.

So, it’s time for a website refresh if you say “yes” to any of these things:

1. Your website looks outdated. The design looks like the equivalent of a puffy shouldered jacket from 1984. Your logo is too big or too small on the page. Your design incorporates colors that were fashionable 10 years ago. The site doesn’t show up correctly on mobile. Things are buzzing or flashing around. Maybe you just aren’t in love with what is now an old site anymore.

A brand refresh will help modernize not only your site but your public persona. Harmonia Media can help you take what’s old and make it brand new again!

2. Your website is confusing and difficult to navigate. Times have changed. Navigation menu designs are very different nowadays than even a year ago. This goes back to user experience. People don’t have the time or patience to do a deep dive to find your contact information on your website. They want answers to questions and they are searching for FAQs. They want to read reviews and your site doesn’t have any.

Harmonia Media can help you update your brand identity online so that customers who find your website are confident enough to take action.

3. You’ve changed your business model/products/services offered and your website doesn’t reflect the changes. This happens all the time! Companies evolve and grow with the times. The product featured on your homepage is no longer your top seller. But your new flagship product is buried on the site and not easy to find!

This obviously needs to be fixed. Some simple page redesigns may do the trick. Harmonia Media has plenty of tricks in its bag to spotlight specific offerings to you current clients and prospects.

4. Content: it’s horrible, there’s not enough or there’s too much. If your content is not on point, you won’t attract and retain a website visitor’s attention. Nobody has time to try to decipher bad content. People are looking for information or to buy something NOW. If you confuse them with jargon or poorly written copy, your website will do the opposite of what you created it to do. And your competitors will thank you!

Harmonia Media will supply you with content that not only provides excellent UX but that attracts “Google Juice” and helps your site appear higher in web search results. (Google LOVES high quality content.)

Honestly, take a look at your website. Would you buy from your company? Or would you bounce and click to look elsewhere?

Finally, don’t get overwhelmed. It’s important to note that you don’t have to take on the entire rebranding process all at once. You can bite off chunks to make the budget spend more palatable.

Another option, if you like your current website but want to try something new with your brand, Harmonia Media can introduce you to some new strategies that will build business. Perhaps we can redirect attention toward a user friendly and welcoming email campaign that puts your company top of mind for customers–only and new. (Think: get people to look at the new lamp and not the old carpet!)

When it comes to digital marketing, we got this. We’ve done it for countless other companies and we can do it for yours–at a price you can afford. Plus, we are cool people to work with!

Contact us now here or call (888) 683-5199. We are ready when you are!

Guaranteed Solution to Make Your Google Business Profile a Customer Magnet

If you have a business and you want to find customers online, it’s extremely important to claim your business profile page on what most people still call Google My Business. The company recently updated the name to avoid confusion. Google My Business is now called Google Business Profile.

Click NOW to
Get Found Fast on Google!
GUARANTEED!

With your business name, location and category, you can claim your profile page.  Once claimed, your page will appear in Google Maps.

It’s not until you put in some time and effort to make the most of your Google Business Profile that it will truly help guide customers to your online “door”—your homepage.

Who Needs a Google Business Profile?

Research reveals that 97 percent of consumers do a Google search to find out about local companies before hiring anyone. Further, when it comes to finding out details about a local business,64 percent use Google Business Profiles.

Most exciting, 16 percent of service companies say more than 100 calls received every come from consumers after checking a company’s Google Business Profile.

In other words, managing your company’s Google profile page is especially important for service companies looking to attract LOCAL customers–companies like plumbers, Heating & Air Conditioning repair, lawn care, bakeries, various types of restaurants and so many others.

Google Business Profiles are also a key marketing tool for professional advisors including accountants, financial advisors, lawyers, doctors, etc.

The world becomes “flatter” by the day, according to New York Times journalist and author Thomas Friedman, because the Internet makes it easy to buy from and interact with people on the other side of the world instantly.

Even so, most people like to hire local companies. In many cases, theyhaveto hire local; why would you hire someone to install a fence if their store was in another state?

It’s not feasible economically nor is it realistic to outsource local work to companies that are not local. This is especially true with today’s gas prices and the current supply chain challenges being experienced across the country.

When you need to hire someone to do something, what do you do? You Google it!

If you want your company to be at the top of the list when someone searches for the service you sell, allow us to pay attention to your Google Business Profile!

We Got You Covered!

Oh, and did we mention, claiming and updating your Google Business Profile is FREE? It’s true!

But the cost may be irrelevant if you are not tech savvy. And most people who are great at what they do don’t keep up with digital marketing best practices. Why would they?

Now, before you get tech-frustrated, it’s important to know that companies like Harmonia Media will not only manage your Google Business Profile but we will take additional steps to continuously update it so your website gets a whole bunch of Google love.

In other words, if Harmonia Media is managing your Google Business Profile, your company will come up at the top of Google results when anyone searches for a business like yours located near them.

Once we help you claim ownership of your company’s page on Google, a world of opportunity will open before your eyes. Local customers will find your website much faster than without a Google Business Profile that is optimized for search. That means MORE SALES!

We will add tons of content to your page and make sure people get all the information you want them to see when they come to your Google Business Profile. This includes your logo, photos, social media links, customer reviews and much more. We will also use this page to maximize search engine optimization (SEO)—another shot on goal to claim customers in your very competitive market!

Rest assured, we will keep Google happy with high quality content so your company gets the attention from prospective customers it deserves!

It’s time to learn what you don’t know about Google Business Profiles! Reach out today!

Hire Harmonia Media to Maximize Your Google Business Profile!
Results Guaranteed!

The 5 Ws & H on Website ADA Compliance

This is the second blog post in a two-part series about the Americans with Disabilities Act (ADA) and its impact on digital marketing: a.k.a. your website! Read the first article in this series here.

Who needs to be worried about ADA Compliance? 

YOU! If you have a website, don’t stop reading this article!

What is the ADA? 

The ADA is the acronym for the American Disabilities Act. It’s a civil rights law that makes it illegal to discriminate against people with disabilities. It first became law in 1990 and an amended version went into effect on Jan. 1, 2009. The amended version redefined the concept of “disability.”

Of course, the ADA protects people on the basis of race, age, color, sex, religion and national origin. When it comes to employment, public places, transportation and government buildings, all people who define as disabled are entitled to accommodations.

Most people know all of this as it relates to elevators and ramps and other brick and mortar accommodations. Here’s what you may not know…

Why should companies care about the ADA?

There is another market sector impacted by the ADA: telecommunications.

Simply put, if your website and other electronic means of communicating with the public are not ADA compliant, your company can be fined significantly.

The “why” your website needs to be ADA compliant is easily answered. To avoid hefty fines and, quite frankly, not being of service to a presumably large number of potential customers, it’s important to make sure your website is ADA compliant.

How can I upgrade my website so it’s ADA compliant?

The best way is to engage a digital marketing firm, like Harmonia Media, that has the experience and knowledge to make sure the transition to ADA compliance is a smooth one. You also want it done correctly so hiring someone who specializes in this work is a great idea.

Contact Harmonia Media about ADA Compliance NOW

Harmonia Media will make sure your website includes closed captioning capabilities for videos for the hearing impaired, text-to-speech capabilities for people who are unable to type, screen reader compatibility options for those who are visually impaired, etc.

According to the ADA’s written instructions, here’s what you need to do to your site to make sure it is in full compliance with the law:

  • Make it easy to use a keyboard to navigate your site
  • Create subtitles that appear when videos play
  • Make it very easy to find information on your website with a sitemap that can be read by screen reader technology.
  • Make sure content, design and development are easy to consume and use

When should I update my website to make it ADA compliant?

Yesterday. The Americans with Disabilities Act is the law of the land. If you haven’t been fined for disregarding it yet, count yourself as lucky. If you are creating a brand new site or refreshing an existing one, make sure ADA compliance is on your “to do” checklist.

Don’t forget to test compliance before you implement it. Can you imagine the frustration someone might experience if they saw the insignia for ADA compliance but couldn’t make a function work properly? In the customer’s eyes, it might even be worse than no compliance at all!

When it comes to testing, Harmonia Media won’t let you get caught with your pants down! We will test each aspect of ADA compliance as it’s added to your website and continue to do this until the job is done

WHERE is the easiest part of all!

By where, we don’t mean where you should be focused on ADA compliance. That’s easy: your website!

But there’s another “where: to think about. While getting up to speed on ADA compliance isn’t expensive, there are many reasons beyond “it’s the law” for why you should get it done sooner rather than later. A great one is that you can include the fact that you are ADA friendly in your marketing materials. Every bit of positive PR helps your bottom line!

An Extra B…

Bottom Line: At the end of the day, ADA compliance is the right thing to do and it’s also the law. But, if you are worried about the small expense of getting it done, may we suggest the following: ADA compliance, like so many other things, is the price of doing business these days. Keeping customers happy so they refer you and come back and buy again is the name of the game in today’s ultra competitive marketplace.

So, bite the bullet and contact Harmonia Media. We will make ADA compliance budget friendly and painless! 

Get People to “BUY NOW:” Use Chatbots to Upgrade UX

When you get the urge to buy something, whether a new gadget or food or a replacement part for your stove (or absolutely anything else!) — where do you turn? Google or Amazon, right?

And, then, with a few keystrokes, you poke around, hopefully find what you are looking for and, if the price is right, you BUY NOW!

But, what if you have some questions? 

What if you cannot find what you are looking for when you click to get some more information on the product in your cart? 

What if the company’s website is difficult to navigate? 

Worse yet, what if you can’t figure out how to contact the company?

What do you do then? That’s easy! You bounce.

Enter Chatbots

You know ‘em. You love ‘em. Well, maybe not. But they are incredibly helpful and all research points to the fact that more customers will stay on your website and buy from you if you install a chatbot feature on your site. 

Top Reasons Your Website Needs a Chatbot Feature 

  • You can answer customer questions fast
  • You can personalize the user experience on your site–and people love that!
  • Chatbots make people feel like they are able to help themselves in the moment
  • Reduce call times and workload on your agents
  • MORE SALES!
  • Bottom line: your customers will be happier and less frustrated
  • Smart chatbots are available when your live agents are not!

Life Without Chatbots

On the other hand, without a chatbot on your website, here’s the customer scenario:

They get frustrated when they can’t get answers to their questions. Then they leave your site and find another company selling the same thing, or something similar. And, if shipping is free and fast–woo hoo, you are delighted and practically standing by the mailbox waiting, right?

Get the Facts!

According to a recent report released by Drift, there are many reasons people get upset with companies and choose not to buy from them. The top three, the ones you can absolutely attend to and fix are these:

People hate it when…

  • They can’t get immediate answers to seemingly simple questions.
  • They get frustrated with the user experience of the website itself–this confusing navigation, slow loads, etc.
  • They can’t easily find a phone number or way to contact the company.

The report makes one thing very clear. People don’t want to wait at all! They want information and they want it Right. In. The. Moment.

Which brings us back to chatbots!

This is not rocket science. Think about your own experience when you are shopping online. More often than not, you are not just “kicking tires.” You want/need to make a purchase. And if you have a question, you want an answer now.

On the other hand, let’s say you are just window shopping and need information to help propel you toward a decision. Then, you have questions and you want answers now.

Bottom line, people want to be able to easily find the information they need or contact you quickly to find out. And gone are the days when anyone is willing to send an email and wait. Today’s online shoppers would compare that waiting game with a colonial ancestor waiting for Paul Revere to ride by with the mail…someday.

This goes for forms, too. When someone fills out a contact form, the wait for a response is maddening. Customers feel the “need for speed” and sometimes any amount of time waiting is too long.

Chatbot technology is far from new, but Internet shoppers, according to the Drift report, say they will use a chatbot to get an immediate response from a company.

According to Drift: “Just 11% of survey respondents expect immediate responses from forms, compared to 42% for chatbots.”

People think about chatbots like they are having a real time conversation with an agent who can help right away.

Maybe it’s time you updated your web-based communications to increase “buy now” opportunities? Give Harmonia Media a call and we will suggest several ways to upgrade your users’ experience online.

We are ready to chat. Are you? Call (800) 531-3704 to schedule an appointment.

Are You ADA Compliant?

This is the first blog post in a two-part series about the Americans with Disabilities Act (ADA) and its impact on digital marketing: a.k.a. your website! 

You may be thinking: “Do you mean is my office or building ADA compliant?” And, your answer might be, “Sure…ramps, elevators…we are absolutely wheelchair accessible, etc.”

But that’s not the question. The question is: Are YOU ADA compliant? Are you communicating with customers and prospects in a way that is in line with the Americans with Disabilities Act? Specifically, we are talking about your main form of communication: your website.

YES! I Want to Be ADA Compliant!

Help Me Now!

If you have no idea what we are really talking about here, you are far from alone. Most business owners don’t know that every aspect of their companies needs to be accessible to people with varying disabilities.

On your website, blind people, hard of hearing and deaf people, anyone with a disability that requires accommodation by the U.S. government’s ADA guidelines, must be given appropriate access to the information you offer online. They must also be provided with ways to contact and interact with you.

The truth is, ADA compliance is a good thing for you and your company. It makes what you sell available to everyone!

The challenge lies in the fact that making your website ADA compliant takes a bit of work by an experienced website company. Hey, since you are here and reading this article, why not give Harmonia Media a call about getting your website ADA compliant?

Upgrade Your ADA Compliance!

Contact Harmonia Now!

Think about it this way, if you happened to have a disability that made it difficult for you to surf the net and shop, you would likely only buy from companies that took your needs into consideration. Further, it’s the law. Every website must make it just as easy for someone with a disability to listen to your videos, read your copy, move throughout your website and more as it is for someone without a disability.

Digital marketing companies, according to this article, can make fast changes that cover “all disabled categories (auditory, motor, cognitive, and visual)” and provide access for all. Call Harmonia Media to learn more at

The good news: The ADA lists compliance guidelines and standards that your website must meet to be in good standing.

The not-so-good news? If you are reported for being out of compliance, you’ll likely be facing hefty fines–like thousands of dollars. In fact, just one fine will cost you far more than simply hiring a good web company to upgrade your website to be ADA compliant.

Don’t wait until you are faced with fines!

Contact Harmonia Media Today!

What Does It Mean to Be ADA Compliant?

As you already know, buildings must be able to accommodate people in wheelchairs. Therefore, ramps and elevators are required in addition to the staircases you already have in the building. Further, handicapped accessible bathrooms and parking are required for people who have trouble walking or may need more room for their wheelchair and other mobility-related equipment,

All of this has been the law since the Americans with Disabilities Act (ADA) was passed in 1990.

Then, in 2010, the ADA was enhanced to enable other types of disabilities to be accommodated. For example, Braille signs and certain types of tiling on floors and walls that can be felt without looking are now required for ADA compliance.

By the way, these rules apply whether your building, parking lot, restrooms, etc., are privately owned (like an office building) or publicly owned (like an airport.)

Now, all forms of advertising are included in the ADA. This means that websites and social media platforms must meet ADA standards, as well. Not only is this a good business practice, but making sure everyone who may want to visit your website is able to have the same experience is important for your bottom line.

Plus, as we said, lack of ADA compliance denies differently-abled people their federal civil rights. The ADA expressly prohibits discrimination against people with disabilities–and this applies to limitations that can be seen and those that can’t.

While it’s true that you won’t get slapped with a hefty fine until you get reported or found out some other way, it’s also true that many judges have ruled in favor of people who file lawsuits.

The time is now! And, we can help. Contact Harmonia Media and we will do all the work to make sure your website is completely inline with all ADA guidelines. 

Prior Proper Planning for a Pitch is Perfect

By Emma Richter

You press the button, either up or down and two doors open.

Anybody can be in the elevator when the “ding” chimes: a potential customer, employer, celebrity, co-worker–anyone. 

When you are put on the spot and have to answer the question, “So, what do you do” or “what do you sell?” you want to be ready with an answer that will wow!

Many people get “stage fright” when asked about themselves and their companies. They hem and haw. That’s not a sign of confidence.

That’s why having a corporate elevator pitch ready–yes, it’s called that for a reason!–is the epitome of prior proper planning. It’s called an elevator pitch because, ideally, it’s an introduction of yourself and your company that you can do during one short elevator ride. Quick. To the point.

Online, your website becomes your elevator pitch.

Need help making sure your website attracts customers?

Contact Harmonia Media for help with SEO, Content & More!

In addition to digital marketing, there are many opportunities for networking–offline and outside an elevator. Regardless, making a great first impression means having an elevator pitch ready. It’s important to start perfecting the art of an elevator pitch now. Learn how you’re going to market yourself and your company in 60 seconds or less.

According to Forbes, “recent trends suggest that people, especially millennials, are becoming increasingly invested in the why behind a business–the greatest purpose your company exists to serve…”

That being said, make sure your verbal pitch (and website) tell the “why” behind your story! Just as you don’t waste your site’s “About Page” with history no one cares about, make sure your verbal pitch makes a lasting impression and will compel people to want to know more.

Tell prospective customers WHY they should buy from you.

In person, the first step to making connections is to create a bond or connection with your audience. Introduce yourself in the most polite and professional way. But, it is also important to stay genuine to who you are and what your company is about, while  avoiding the feeling or need to act “robotic” or stiff.

Many people hate traditional face to face networking because they feel awkward trying to just jump into a conversation–much less start one. In these cases, body language speaks volumes. People can pick up on awkwardness and forced connection, and it could be detrimental to how you come across.

The next step is having what you want to say prepared beforehand. It doesn’t have to be a script, in fact, it shouldn’t be memorized. That’s why you need to practice your personal and business pitches in advance.

Who Is Your Audience?

Truthfully, you will need a couple of pitches, because you wouldn’t be introducing yourself to a potential mate the same way you would a potential client or boss, right?

Once you know your audience, you need to put together a short introduction that offers the receiver the “essence” of who you are. And, really, who knows you better than you? When it comes to a personal intro, just sit with yourself and think about who you are and how you want people to view you.

Professionally speaking, if you think there is someone who may know you as well as you know yourself, consider asking them how they would describe you. You can use their words to craft your own professional introduction.

People want to do business with people, not random companies. Google drives traffic to websites (when your site is properly optimized) but when someone gets to your site, your content messaging needs to be informative and helpful to the person to get them to contact you and/or “buy now.” 

But in person, it’s a whole different story. You’re on! So, you need to be ready. As a starting point, you can start by writing down a couple of adjectives that describe you, as well as skills that you have obtained that reveal your expertise in your particular area and some personal characteristics. For example, honesty, loyalty, a sense of creativity and passion are necessary for both pitches.

Let’s face it, a CEO of a company won’t want to hear about your hobbies first, they’re going to want to hear about what you can bring to the position that nobody else can bring. But that CEO is a person too. If you see their office filled with photos of dogs and you love animals, it wouldn’t hurt to drop the fact that you like to volunteer at the local shelter or even that you have a dog at home.

It is also a good idea to bring up a story that has impacted you or shaped who you are. In that story, it can tell your audience who you are and all about your company’s raison d’etre.

In an elevator or not, the art of an elevator pitch is key to sharing yourself with others for a variety of reasons from winning a new client to getting a new job to meeting a new friend. Your pitch is the essence of your brand, Yes, YOUR brand. You have one. Don’t be afraid to talk about it with everyone you meet.

So, practice your talking points. Take a deep breath. Your star is on the rise so press the “up” button and start selling who you are to the world. First impressions do matter.

Age Matters in the World of Digital Marketing

By Emma Richter

As the world keeps turning, more advancements keep coming. With that, generations adapt to these advancements, all in their own way.

From Baby Boomers to Gen X, Millennials and Gen Z’s there is such a variety of people, so there has to be a variety of marketing techniques to cater to each generation.

According to a Consumer Research Report done by Data Axel- “Generation Shifts in Marketing Preferences,” it is clear that we need to market differently to each generation in order to receive the best possible outcome. People clicking BUY NOW!

“At the time that the digital innovation floodgates opened on markets, the habits of Baby Boomers and Gen X were considered the `norm,’ whie millennials were deemed `digital savvy,’ and Gen Z wasn’t even on the radar,” the Data Axel claims.

So what does this mean? Well, in the simplest of terms, it means that each generation responds to marketing efforts, all in their own way.

Baby Boomers 

Let’s start off with Baby Boomers–people who were born in 1946-1964. This older generation has had to adapt to each new digital and marketing advancement, which is not the easiest thing to do. Of course many have embraced technology, others have ignored it.

Making sure your content is tailored to Baby Boomers is crucial in order for it to connect and, hopefully, compel people to learn more and even buy. The study shows that Baby Boomers are particularly focused on spending less. So, if we use mobile phones as an example, touting a low mobile plan would appeal to Baby Boomers. At the same time, millennials are all about the bling and the latest tech.

Whatever the age, a company’s goal must be to make people feel like they are being heard and directly spoken to with messaging. Everyone wants to feel a level of comfort before they pull the trigger and spend money.

Think about your grandparents, aunt and uncles and even parents that fit into the Boomer generation. What is one thing that they want? If they are tech savvy, they crave easily accessed technology and customer support so they can independently be a part of the “e” world.

This group of people, 50ish to 75ish aren’t likely to be tapped into TikTok, Instagram and Snapchat. Maybe they are on Facebook, maybe not. Bottom line: social media is not the way to go to connect with Baby Boomers. Instead, use emails and maybe even snail mail to push them toward the web. Make sure you boast about easy-to-contact customer service and ease of returns. Don’t make technology difficult for them or they won’t bother.

And, remember, quality is key for Baby Boomers. Stress product/service quality, as well, if you want to turn tire-kicking Boomers into buyers.

Gen X

Right behind them, is Generation X, also known as the generation that is more financially stable and powerful than ever. This generation refers to consumers that were born from 1965-1980.

The vast majority of this generation is well plugged into technology. The Internet was born during their tenure. To market to Gen X, according to the report, focus on how your company rewards customer loyalty.

If a Gex X-er feels loved by their favorite brands, they will buy and buy again.

Emails with direct discounts or even physical mail with discount codes and deals is what makes them stop and think that they should take their time and check it out.

Just like the generation before them, the Gen X society really values the quality of a product. It’s the high quality or low quality that will keep them coming back or stalling their interest.

Millennials

For some reason, millennials seem to get a bad rep. When really, all they want is to see a drastic shift in marketing tailored toward them and the generations to come. Millennials are considered the population that were born between 1981 and 1996. The digital world truly evolved in front of their eyes.

In the current day, millennials are building careers and nurturing families, and want to do so in a successful and efficient way. This is where personalization really comes into play. Emails with consumers’ names in them, saying “Hey YOU, Yes YOU! Come and try our brand” gets attention. Even better, offering a discount code to encourage them to try whatever you are selling. This will really get their attention.

It’s through personalization that millennials feel heard and cared about, which in turn, keeps them coming back.

Emails are millennials’ top choice of communication from brands, with social media coming in at a close second, according to the report.

Gen Z

Social media drives this generation. Gen Zers spend the most time on social platforms

than anything else in the technological universe. Ranging from the year 1997-2012, Generation Z has slowly but surely taken over social media.

Gen Z shoppers get news and shopping ads from social feeds, so your company must be part of the conversation within the daily traffic on all social platforms.

In fact, according to the report, “63 percent of Gen Zers want you to connect with them over social media. They are closely followed by millennials; almost half want to hear from brands over social media.”

This statistic is something that shouldn’t come as a surprise, as it just goes to show the timeline of technological advances, with social media launching right around the time that Gen Z started to make an appearance.

If there is one thing that this study shows is companies must tailor marketing strategies for each generation because everyone shops and buys differently. Data Axel’s study of 1,000 consumers of all different generations makes one thing very clear: age matters when it comes to consumers’ buying habits.

Want to Increase Web Traffic Across the Board with All Generations?

Harmonia Media will help! Contact us for a free consultation today.

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