Understanding your audience and their search intent is crucial to successful SEO. Keyword research empowers you to discover the words and phrases people use when searching for information, products, or services online. By identifying and optimizing your content around these keywords, you can improve your website’s visibility and attract valuable organic traffic.

So, how do you master the art of keyword research? Here are some proven techniques that will enhance your SEO game:

Put Yourself in Their Shoes:

Begin by stepping into the minds of your target audience. What are they searching for? What challenges do they face? By understanding their needs, you can create content that aligns with their search queries and provides value.

Expand Your Horizons:

Utilize keyword research tools such as Google Keyword Planner, Moz Keyword Explorer, or SEMrush to uncover a treasure trove of keyword ideas. Look beyond generic terms and explore long-tail keywords that are specific and often less competitive.

Analyze the Competition:

Study your competitors’ strategies. Identify the keywords they are ranking for and the content that resonates with their audience. This analysis can inspire your own content creation and give you insights into untapped opportunities.

Organize and Prioritize:

As you accumulate a list of potential keywords, organize them into relevant categories or topics. Prioritize keywords based on their search volume, competition level, and alignment with your content goals.

Refine and Optimize:

With your selected keywords in hand, it’s time to optimize your content. Incorporate them naturally into your website’s titles, headings, meta descriptions, and throughout the body of your articles. Remember, the goal is to provide valuable information to your audience while optimizing for search engines.

Now that you have a solid understanding of mastering keyword research, it’s time to put your newfound knowledge into action. Remember, Rome wasn’t built in a day, and neither will your SEO strategy be. Patience and consistency are key!

Unlock Your SEO Potential with Harmonia Media

Ready to take your SEO efforts to the next level? Contact Harmonia Media today and let our team of digital marketing experts help you achieve your goals. Whether you need assistance with keyword research, content optimization, or overall SEO strategy, we have the knowledge and experience to guide you through the process. Request a Free SEO Audit and get a comprehensive analysis of your website’s SEO performance.

We hope you found these insights valuable and are excited to implement them in your SEO endeavors. Remember, effective keyword research is the key to unlocking your website’s potential and reaching your target audience.

SEO, Search Engine Optimization in layman’s terms – what is it and how will it help my company’s website? That is the billion-dollar question businesses around the globe ask themselves each day!

If you are a small to medium sized business trying to increase the number of eyeballs on your company’s website, SEO is how you facilitate doing this. In 2023 optimizing how your business may be found online should be an essential part of your marketing Strategy.

Maximizing SEO for a website is complicated for the inexperienced. If you need help figuring this out be sure to click here. To advise on best practices on the latest and greatest strategies on optimizing your company’s online footprint, we decided to interview an outside colleague for 3rd party representation, Front End Web Developer Typhaney Bennett of Sandoval Agency has shared five sage SEO tips. Thanks for your knowledge Typhaney!

1. Keywords

The majority of websites ranking their content have keywords in their title tag as well as in their content. This helps search engines decide whether the content is relevant or irrelevant to the public. Title tags should be clear, contain relevant keywords and be approximately 60 characters. This will be what the user sees as the title of the page in search results. Keywords should be added naturally to fit semantically into the title. Keyword research is vital in 2023.

2. Content is King

The more content on a page, the better. Search engines, such as Google, want to know that the content that someone is clicking on will be a valuable resource to them. If a user clicks on a webpage and they exit the page in just a few seconds, that is a negative flag and the search engine will lower that page’s rank. Conversely, if someone clicks on content and they stay and they read, that will algorithmically boost the webpage’s ranking because the search engine sees that the content was valuable to the user.

3. Optimizing Images

Speed is extremely important, so you want to make sure the picture files you use on a webpage are optimized for size. You also must properly name your images and have the proper keywords listed as well as for accessibility. Alt tags are metadata that offer text descriptions of the web image you are using – a simple description of the picture (if you use a picture showing the skyline and the beach of Miami, Florida, the summary of the image would simply be “Miami skyline with the beach in the background”).

4. Website Speed and Mobile Responsiveness

Make sure your website loads quickly. A slow website will drag down your page rankings. As noted in the previous paragraph, properly sizing and tagging images is vital. Time is of the essence and search engines have a need for speed!

People want to access websites whenever, wherever and on whatever type device they please. Your website must be easily viewable on a mobile device. According to Statista, in 2021, the number of unique mobile internet users globally was 4.32 billion — over 90percent of the internet population! Mobile technologies, such as phones and tablets, are becoming more affordable, so the number of users should continue to rise. As of 2022, mobile internet traffic accounts for 55 percent of total web traffic.

5. Backlinks

We wrote extensively about the importance of backlink strategy in 2018. Backlinks help spread content out around the web, getting word out about a business and helping search engines recognize that the content coming from a particular website is providing valuable information – because of “social proof”. In other words, the more places the website is showing up online, the more it is recognized in search engines.

Your website is now SEO ready for 2023! According to Google Search Essentials, “It doesn’t cost any money to appear in Google Search results, no matter what anyone tries to tell you.” If you’re not paying for advertising, SEO best practices are vital. How vital? According to Brightedge Research, organic search remains the dominant source of trackable web traffic, a whopping 53.3%!

~ by Marc Kravitz

The most beneficial way to attract new customers is by turning to the customers you already have.

– The ones who have previously used your product or service are more likely to come back if they were satisfied and had a good experience during their last purchase.

– They are also more likely to talk about your business with friends and family. A word-of-mouth referral is still the best and most trust-worthy way people learn about businesses.

By nurturing relationships with those of your existing clients, you can build client and brand loyalty that will contribute to growing your business in a cheaper and more efficient way. Harmonia Media wants to help you nurture your clients so they love you back. Contact us for details on how we’ll help you do just that!

What is Client Nurturing?

Client nurturing is the practice of building sustainable, mutually beneficial long-term relationships with your customers. One thing is for certain, when it comes to client nurturing, there is always more you can do. Here are three tips to help you reach out and touch…

Use Analytics:

Getting to know your clientele is key in developing strong relationships. Learning why your customers are interested in your products and services will help to inform your marketing efforts. You should always get ranges of your audiences’ age, gender, location, profession, demographics, etc.

In a world where people don’t buy products or services as much as they buy solutions, knowing the wants and needs of your current clients can help you answer their questions before they even have time to ask.

Get Social:

If you have a platform online with an audience, you should spend time interacting or engaging with the people who follow you. Social media is not just for paid promotional posts, sharing the latest news, or linking your most recent work.

It is also a critical tool for networking and conversing. Replying to direct messages, setting up “Ask Me Anything” or Q+A Instagram allows you to reach out to your followers in a great way to get to know your audience on a personal level organically. Your clients and audience will feel connected, heard and appreciated which is one of the best ways to further nurture your relationships while fostering new ones.

This is also a great way to get them to spread the good word about your company!

Don’t Forget Email:

Email nurturing campaigns are one of the most powerful ways to communicate and engage with clients. It is super direct while being personal. The rule of thumb is if a client consented to giving their email, they have already been exposed to your product or service and are willing to correspond with you. This is important because you want to stay in front of clients so when they need you, you have become unforgettable.

For client nurturing purposes, try to keep emails simple and to-the-point to the interests of your audience. People don’t have the time to read paragraph-filled emails. Be quick, clever, engaging and informative. If you succeed, you’ll get more opens (and hopefully clicks) each time you send an email.

And don’t forget to keep an eye on click-through/open rates. Remember what we said about analytics. You can receive valuable insight into which strategies and analytics work best for your clients by examining how they respond to your emails.

Harmonia Media Can Get You Started with a Rockin’ Email Nurturing Campaign

Ready to knock the socks off your clients with fun and compelling emails? Harmonia is here to help. Whether you are looking to just keep in touch or engage people on a regular basis, we will design an email campaign for your company that keeps your brand top of mind with clients—and may encourage not only repeat business but referrals!

Contact us to schedule a phone call consultation about creating an email campaign or any other digital marketing strategy. We are here to help you get your brand out there and drive traffic to your website.

Maybe you have heard email is dead. In fact, if you Google email marketing you can read countless articles about how it’s not working anymore. But you can also read three times as many that say email marketing is quite alive, well and truly effective.

If you haven’t tried to get in contact with past customers with a targeted email nurturing campaign, you are leaving money on the table. As you know, it’s so much easier to retain a client than to attract a new one–in terms of time and certainly money.

The Power of Retention

There have been countless studies. And the research makes sense. It’s cheaper and easier to catch the attention of someone who has already purchased from your company than it is to go out into the big world and find new customers to buy.

1. Companies are far more likely to get a repeat sale than to get a new customer (statistics say 60 to 70% more likely)!

2. Further, you have to spend seven times more to attract a new customer versus nurturing one already in your fan base.

An email campaign aimed at sharing news about new products and services or simply touching base with some news they can use isn’t intrusive. People will open the emails they are interested in–whether or not you email them. So why not be in the mix?

You never know when someone needs exactly what you are selling. Or, perhaps more importantly, they know someone who needs what you are selling. Now one email interests two customers! 

Creating compelling email campaigns is a cost effective way to stay in touch with people who have already purchased from you, or have at least kicked the tires on your website. Now we just have to bring them back for more!

At Harmonia Media, we specialize in creative email marketing campaigns.

Need Help with an Email Marketing Campaign?
Contact Harmonia Media for Budget Friendly Help!

We already know how powerful email marketing can be, especially when you have a solid customer email list to contact. Further, you can not only re-engage past and current clients but you can also acquire new customers.

Ideas for Retention Emails

1. Send a newsletter! Touching base weekly, bi-weekly or monthly keeps your brand in front of customers’ eyes. 

– You can share information about new products and services.
– You can link to blog posts that offer timely tidbits of information customers can use in their own lives.
– Share articles that position your company as a thought leader in your space, thereby encouraging continued allegiance and perhaps another visit to your website.

2. When someone has made a purchase, try to continue the conversation. Send a followup email to get their opinion on their purchase and maybe even give them a reason to post a good review.

Of course, and this is crucial, if they didn’t have a good experience, take care of it immediately!

3. Share “insider” news about flash sales or customer loyalty programs.

4. Introduce customers to other items you sell. If they were happy with the first purchase, they might very well be convinced via an email (perhaps with a coupon code?) to buy again.

Digital marketing involves an entire toolbox of strategies to win and keep customers. It’s important to keep all of your tools sharp and use them well. You’ve heard the old saying about using the right tool for the job? 

Email marketing is often a great tool when it comes to staying top of mind with customers. But sending out emails without a strategy won’t get you very far. Work with Harmonia Media to plan out a strategic email nurturing campaign to keep your customers coming back for more. 

Contact us to set up a free phone consultation.

If you have a business and you want to find customers online, it’s extremely important to claim your business profile page on what most people still call Google My Business. The company recently updated the name to avoid confusion. Google My Business is now called Google Business Profile.

Click NOW to
Get Found Fast on Google!
GUARANTEED!

With your business name, location and category, you can claim your profile page.  Once claimed, your page will appear in Google Maps.

It’s not until you put in some time and effort to make the most of your Google Business Profile that it will truly help guide customers to your online “door”—your homepage.

Who Needs a Google Business Profile?

Research reveals that 97 percent of consumers do a Google search to find out about local companies before hiring anyone. Further, when it comes to finding out details about a local business,64 percent use Google Business Profiles.

Most exciting, 16 percent of service companies say more than 100 calls received every come from consumers after checking a company’s Google Business Profile.

In other words, managing your company’s Google profile page is especially important for service companies looking to attract LOCAL customers–companies like plumbers, Heating & Air Conditioning repair, lawn care, bakeries, various types of restaurants and so many others.

Google Business Profiles are also a key marketing tool for professional advisors including accountants, financial advisors, lawyers, doctors, etc.

The world becomes “flatter” by the day, according to New York Times journalist and author Thomas Friedman, because the Internet makes it easy to buy from and interact with people on the other side of the world instantly.

Even so, most people like to hire local companies. In many cases, theyhaveto hire local; why would you hire someone to install a fence if their store was in another state?

It’s not feasible economically nor is it realistic to outsource local work to companies that are not local. This is especially true with today’s gas prices and the current supply chain challenges being experienced across the country.

When you need to hire someone to do something, what do you do? You Google it!

If you want your company to be at the top of the list when someone searches for the service you sell, allow us to pay attention to your Google Business Profile!

We Got You Covered!

Oh, and did we mention, claiming and updating your Google Business Profile is FREE? It’s true!

But the cost may be irrelevant if you are not tech savvy. And most people who are great at what they do don’t keep up with digital marketing best practices. Why would they?

Now, before you get tech-frustrated, it’s important to know that companies like Harmonia Media will not only manage your Google Business Profile but we will take additional steps to continuously update it so your website gets a whole bunch of Google love.

In other words, if Harmonia Media is managing your Google Business Profile, your company will come up at the top of Google results when anyone searches for a business like yours located near them.

Once we help you claim ownership of your company’s page on Google, a world of opportunity will open before your eyes. Local customers will find your website much faster than without a Google Business Profile that is optimized for search. That means MORE SALES!

We will add tons of content to your page and make sure people get all the information you want them to see when they come to your Google Business Profile. This includes your logo, photos, social media links, customer reviews and much more. We will also use this page to maximize search engine optimization (SEO)—another shot on goal to claim customers in your very competitive market!

Rest assured, we will keep Google happy with high quality content so your company gets the attention from prospective customers it deserves!

It’s time to learn what you don’t know about Google Business Profiles! Reach out today!

Hire Harmonia Media to Maximize Your Google Business Profile!
Results Guaranteed!

This is the second blog post in a two-part series about the Americans with Disabilities Act (ADA) and its impact on digital marketing: a.k.a. your website! Read the first article in this series here.

Who needs to be worried about ADA Compliance? 

YOU! If you have a website, don’t stop reading this article!

What is the ADA? 

The ADA is the acronym for the American Disabilities Act. It’s a civil rights law that makes it illegal to discriminate against people with disabilities. It first became law in 1990 and an amended version went into effect on Jan. 1, 2009. The amended version redefined the concept of “disability.”

Of course, the ADA protects people on the basis of race, age, color, sex, religion and national origin. When it comes to employment, public places, transportation and government buildings, all people who define as disabled are entitled to accommodations.

Most people know all of this as it relates to elevators and ramps and other brick and mortar accommodations. Here’s what you may not know…

Why should companies care about the ADA?

There is another market sector impacted by the ADA: telecommunications.

Simply put, if your website and other electronic means of communicating with the public are not ADA compliant, your company can be fined significantly.

The “why” your website needs to be ADA compliant is easily answered. To avoid hefty fines and, quite frankly, not being of service to a presumably large number of potential customers, it’s important to make sure your website is ADA compliant.

How can I upgrade my website so it’s ADA compliant?

The best way is to engage a digital marketing firm, like Harmonia Media, that has the experience and knowledge to make sure the transition to ADA compliance is a smooth one. You also want it done correctly so hiring someone who specializes in this work is a great idea.

Contact Harmonia Media about ADA Compliance NOW

Harmonia Media will make sure your website includes closed captioning capabilities for videos for the hearing impaired, text-to-speech capabilities for people who are unable to type, screen reader compatibility options for those who are visually impaired, etc.

According to the ADA’s written instructions, here’s what you need to do to your site to make sure it is in full compliance with the law:

• Make it easy to use a keyboard to navigate your site
• Create subtitles that appear when videos play
• Make it very easy to find information on your website with a sitemap that can be read by screen reader technology.
• Make sure content, design and development are easy to consume and use

When should I update my website to make it ADA compliant?

Yesterday. The Americans with Disabilities Act is the law of the land. If you haven’t been fined for disregarding it yet, count yourself as lucky. If you are creating a brand new site or refreshing an existing one, make sure ADA compliance is on your “to do” checklist.

Don’t forget to test compliance before you implement it. Can you imagine the frustration someone might experience if they saw the insignia for ADA compliance but couldn’t make a function work properly? In the customer’s eyes, it might even be worse than no compliance at all!

When it comes to testing, Harmonia Media won’t let you get caught with your pants down! We will test each aspect of ADA compliance as it’s added to your website and continue to do this until the job is done

WHERE is the easiest part of all!

By where, we don’t mean where you should be focused on ADA compliance. That’s easy: your website!

But there’s another “where: to think about. While getting up to speed on ADA compliance isn’t expensive, there are many reasons beyond “it’s the law” for why you should get it done sooner rather than later. A great one is that you can include the fact that you are ADA friendly in your marketing materials. Every bit of positive PR helps your bottom line!

An Extra B…

Bottom Line: At the end of the day, ADA compliance is the right thing to do and it’s also the law. But, if you are worried about the small expense of getting it done, may we suggest the following: ADA compliance, like so many other things, is the price of doing business these days. Keeping customers happy so they refer you and come back and buy again is the name of the game in today’s ultra competitive marketplace.

So, bite the bullet and contact Harmonia Media. We will make ADA compliance budget friendly and painless!