SEO, or search engine optimization, is a critical piece of the digital marketing puzzle. Without a great SEO strategy, one that gets reviewed and tweaked often, your website won’t come up in searches on Google, Bing or any other browser.
Neil Patel, New York Times bestselling author and top web marketing influencer, said, “75 percent of people will never scroll past the first page on a Google search.”
In the same article, Patel joked, “Where should you bury something that you don’t want people to find? Answer: On the second page of Google!” Hahahaha!
Bottom line: Your website needs to rank on the first page of Google. And the only way you’re going to get to page one is by partnering with a digital marketing agency that rocks SEO strategy–organic and paid.
Not yet convinced? Here’s some more benefits of SEO:
Want more high-quality leads? You need SEO.
Search Engine Optimization is the most strategic way to drive high-quality leads.
Need to measure ROI?
You need SEO.
Worried you’re writing checks that your website metrics can’t cash? When you upgrade your SEO, you can measure, improve and re-evaluate your Analytics. You will always be able to know which keywords worked best, how many people clicked to your site and even how long visitors stayed on each page!
Want to beat out your competition?
You guessed it! You need SEO.
You know you have competition. I’m hard-pressed to think of a company that makes/ sells a product or service that isn’t available for purchase in all types of sizes, colors, flavors, etc. (Maybe NASA?) If your company’s site has been optimized for search and a competitor’s hasn’t been, it’s fairly clear which website will be getting more traffic. SEO, in this case, is a huge billboard to your website. With a lack of well designed “billboards” from the competition, clients will be directed to you!
SEO Is Always Working
Let’s say you sell high-end cutlery. Customers are not always focused on buying new knives, are they? However, where do you want to be when someone is on the market for some new steak knives? Top of Mind! With great SEO, your website will be a go-to option whenever your customer is ready!
These are only a few of the reasons why every company with a website should invest in best-practices SEO.
Harmonia Media would love to help your website get to Page 1 on Google. Let’s jump on a call to discuss how we can help drive paying customers your way.