SEO, or search engine optimization, is a critical piece of the digital marketing puzzle. Without a great SEO strategy, one that gets reviewed and tweaked often, your website won’t come up in searches on Google, Bing or any other browser.

Neil Patel, New York Times bestselling author and top web marketing influencer, said, “75 percent of people will never scroll past the first page on a Google search.”

In the same article, Patel joked, “Where should you bury something that you don’t want people to find? Answer: On the second page of Google!” Hahahaha!

Bottom line: Your website needs to rank on the first page of Google. And the only way you’re going to get to page one is by partnering with a digital marketing agency that rocks SEO strategy–organic and paid.

Not yet convinced? Here’s some more benefits of SEO:

Want more high-quality leads? You need SEO.

Search Engine Optimization is the most strategic way to drive high-quality leads. 

Need to measure ROI?

You need SEO.

Worried you’re writing checks that your website metrics can’t cash? When you upgrade your SEO, you can measure, improve and re-evaluate your Analytics. You will always be able to know which keywords worked best, how many people clicked to your site and even how long visitors stayed on each page!

Want to beat out your competition?

You guessed it! You need SEO.

You know you have competition.  I’m hard-pressed to think of a company that makes/ sells a product or service that isn’t available for purchase in all types of sizes, colors, flavors, etc. (Maybe NASA?) If your company’s site has been optimized for search and a competitor’s hasn’t been, it’s fairly clear which website will be getting more traffic. SEO, in this case, is a huge billboard to your website. With a lack of well designed “billboards” from the competition, clients will be directed to you!

SEO Is Always Working

Let’s say you sell high-end cutlery. Customers are not always focused on buying new knives, are they? However, where do you want to be when someone is on the market for some new steak knives? Top of Mind! With great SEO, your website will be a go-to option whenever your customer is ready!

These are only a few of the reasons why every company with a website should invest in best-practices SEO.

Harmonia Media would love to help your website get to Page 1 on Google. Let’s jump on a call to discuss how we can help drive paying customers your way. 

If you are in business today, you are doing business online. Or, at least you should be. 

After all, “online is where all your potential customers are looking for what you sell.

Whether you are actually selling your product or service online, or simply using the Internet for branding and awareness purposes (marketing), you will best grow your client base by using the Internet to communicate with customers and prospects.

If you don’t have a website,

stop right here and

contact

Harmonia Media

for a digital marketing consultation NOW.

If you’re not doing business online these days, you’re likely not doing much business.

Is It Time for a Website Refresh? 

OK, let’s say you do have an online presence but it’s not working so well. Maybe it never did. Maybe it was effective when you first launched but now there are any number of challenges that are keeping potential customers from either finding you or clicking “buy now” once they are on your site.

These may include bad SEO, poor quality content, lack of user experience, horrible or outdated design…the list goes on and on.

Further, digital marketing is not a “set it and forget it” proposition. Google changes its algorithms daily. Best practices get updated. New ways to attract customers online surface all the time.

There is nothing wrong with taking a real, hard look at your website, in partnership with an experienced digital marketing agency and making some updates that will drive customers and improve your bottom line.

So, you need digital marketing help. 

How do you choose the right digital marketing company for your brand?

Here are 3 TOP things to consider when choosing a digital marketing company.

• Start with a Consultation! Think of it like a first date…maybe a second and third. Not all service providers are a fit for all clients. For example, as a business owner, do you want to be involved with every decision from start to finish? Or, would you prefer to focus on your daily business and allow your new marketing company to manage the project (with your input, of course!)

Your answer to these questions should play a huge part in which firm you hire.

• Consider your budget. Wouldn’t it be great if budget wasn’t an issue and you had all the money in the world to spend on marketing?

If you do have a large budget, that’s great–make sure you choose a web company that will maximize every dollar.

However, if you are working with a tight marketing budget, be sure to choose a digital marketing company that understands your financial constraints and is willing to customize a program that grows with you.

• Choose a Full-Service Agency. You may not need a full website refresh, perhaps you only need a revamped SEO strategy or better content. Maybe what you really need is a customer nurturing campaign. Digital marketing comprises a wide range of services. The last thing you want to do is have to cobble together several companies when you can choose one with the expertise to do it all.

Selecting a full-service provider like Harmonia Media will ensure that all projects are being properly integrated. Moreover, one experienced firm that can determine what you need help with now–and as you grow–will be far more cost-effective in the long run.

One BONUS Tip…

Every company out there boasts about customer service. Consider all the companies you do business with right now (or in the past.) Are you getting treated the way you want? Are you bouncing around from contact to contact? Do you feel like your digital marketing company values your business?

At Harmonia Media, we offer concierge customer service. You’ll always feel like our most important client because you deserve nothing less. Find out more about the Harmonia Difference and fill out our contact form (or call 800.531.3704 or email team@harmoniamedia.com) to schedule a complimentary phone consultation.

It all begins with “hello…”

It costs less to encourage current customers to buy more than it costs to acquire new customers. You probably have heard this many times before. And, yet, we see it time and time again — companies are focused on dollar signs and, instead of nurturing current customers, they focus almost exclusively on driving new traffic to their websites.

I can’t shout this loud enough: when it comes to increasing web sales, your digital marketing strategy MUST include a nurturing program, with emails and texts, to your current customers (and also former customers who need a reminder about your company!)

Getting out there and attracting new clients is awesome. 

The more the merrier! However, if you already have a list of people who are doing business with you (and those who have done business with you), why wouldn’t you stay in touch with them? By staying in touch with them on a regular basis, you are getting onto their radar screen…staying top of mind.

People get busy, right? Do you ever buy something, love it but run out and forget to reorder? Or, maybe you bought something online, really enjoyed it, but never went back to that website to see what else might have your “name” on it? This has happened to all of us!

But you can do something about it right now. It’s never too late to nurture current and former customers.

Shortly after your first sale, email the customer and ask them to leave you a 5 Star Google review. And offer them an incentive to buy again or try something new!

If it’s someone who hasn’t purchased in a while, make them some sweet deal offers. People respond to BOGO or a significant percentage off of the current web price. If a customer forgot about you, remind them with a deal they can’t refuse!

You can also ask them to actively refer your company to a friend in exchange for an incentive.

Paying for Clicks is More Expensive than Email Nurturing

These days, the world of PPC is very crowded. Unless you do something or sell something that is incredibly rare, paying for clicks is going to be an investment. Sure, it’s an investment that will pay off in terms of winning new customers. But, while you are doing PPC, you shouldn’t forget about the customers whom you’ve already won!

Think about it this way…why spend all of your time and money trying to get the attention of someone who doesn’t know you when you can also be catching up with old friends (paying customers!)

When was the last time you reached out to an existing client? Maybe it was to just say “thank you” for making a purchase. Probably right after you collected payment for services rendered or products delivered, right?

No. No. No! It’s so important that you stay in contact with customers early and often; you want to be on their radar screens. If you don’t remind them to buy from you, who will? You can increase sales exponentially by simply working on a strategy to re-engage current and former customers. 

If you are wondering where to even begin, here’s the simple answer. Reach out to Harmonia Media and ask about email and text nurturing campaigns. This is what we do (among plenty of other digital marketing services and we would love to help you!)

Here’s a Quick Look at What a Customer Retention Program Might Look Like

To begin with, what exactly is customer retention? Great question! A customer retention strategy is simply an effort to get customers–people who have made purchases from your website– to visit your site again and be encouraged to click that “buy now” button again and again!

In the past, when snail mail postcards were all the rage, companies sent them out to customers, incentivizing them to buy again. No reason to cut down trees! We have email and it’s very easy to set up a series of emails — a campaign funnel, if we are using digital marketing speak — to stay in touch with your customers and give them reasons to return to your website.

Additionally, as mentioned, a nurturing campaign for former customers is a great way to bring them back into the fold. Perhaps they didn’t buy again for a good reason. That doesn’t mean you can’t say “hello” and give them a reason to try something else you sell.

You have absolutely nothing to lose and plenty of sales to gain! If you reach out and they “unsubscribe,” no harm, no foul, right? But….what if they buy again??

According to Shopify, “Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.”

It’s time to find out if Harmonia Media’s concierge service is right for you. 

Call us at (800) 531-3704 or fill out our convenient online contact form and we will reach out to you. 

Imagine this…

The year is 1990 and you own a business that sells immune-boosting vitamins. Sales are decent because you have a great location in the center of town with plenty of convenient parking.

All of a sudden, you hear the news (on TV or radio) that someone somewhere ate a bat or whatever and a rapidly spreading virus has turned into a worldwide pandemic!

The U.S. government mandates a shutdown and, next thing you know, business dries up. It doesn’t just slow down. No sales. None.

You’ve been forced to shutter your doors and THERE IS NO INTERNET.

No e-commerce.

No online store. 

There is no O-N-L-I-N-E!

(There’s also no social media you can use to communicate with customers nor PPC ads to drive traffic.)

Ok, so we know this is a made-up scenario for our times. (Business owners living during other pandemics experienced this reality!)

Thanks to digital marketing, e-commerce has been a saving grace for so many businesses who were either already selling online or pivoted quickly and connected with a digital marketing company like Harmonia Media.

In fact, an article in the New York Times reported that, “E-commerce is what prevented a catastrophic year for U.S. retailing in 2020. Instead of ending in a deep trough of red, online shopping pushed overall retail sales up nearly 3.5 percent, to $5.6 trillion, compared with the previous year.”

Those statistics were provided to The Times by the research firm eMarketer. The company also noted that in 2020, online sales increased by 33.6 percent year over year.

What does all this mean?

First off, we are not out of the woods with COVID yet. Many experts think it may get worse again before it really gets much better.

Therefore, if you aren’t selling online at all, you need to get on that Harmonia Media can help.

If you have a website that isn’t doing what you need it to do, it’s likely time for a new digital marketing strategy. Again, we can help drive traffic–real paying customers– fast.

According to the NYT article, in 2020 many businesses “hitched their fortunes” to e-commerce and that’s what not only kept those businesses open, but took them to new heights of success.

Let’s talk! Contact Harmonia Media for a free consultation about your digital marketing. 

We can find out if we are a good fit for each other during a 25-minute phone consultation.  Call (800) 531-3704 or fill out our convenient contact form and we will be in touch. 

Do you have all the customers you want and need to grow your business? No?

Harmonia Media will help drive real leads to your website and get them to call, click and/or buy!

Contact us now to learn more!

How? We will focus on three things:

1. Can customers find you? (SEO and location-based marketing)

If no one can find your company online, it doesn’t matter how beautiful your site design looks.

2. Do you love your website? (Design and content)

If people can find you, but your design is a mess or your content is poorly written and uninformative, it doesn’t matter that they found you — they’ll be gone in a click!

3. Is your site working hard or hardly working? (Calls to action)

If people find you and like what they see and read, but don’t bother to call, click or buy, they will be buying from your competition. Same goes for website speed. If your website takes too long to load or there are delays clicking through it, your customers will bounce.

 

Believe it. 

Give us 15 minutes of your time on complimentary 15-minute phone consultation call.

We will show you how we will help you pocket the money your current digital marketing strategy is leaving on the table

Contact Harmonia Media at (855) 535-4848.

to keep hold of those thankful feelings you shared with friends and loved ones. Here’s how.

Whether you are the owner of your company, worker bee or anything in between, your success — each and every day — begins and ends with your own outlook on life. When you feel gratitude, you are able to more easily see the positive side of things, to see the glass as half full and to be more aware of what you may need to do to move the needle forward in your professional and personal relationships.

“Be thankful for what you have; you’ll end up having more. 

If you concentrate on what you don’t have, 

you will never, ever have enough.”

                  – Oprah Winfrey

Many gratitude gurus believe in the Law of Attraction as it relates to becoming more successful. If you appreciate what you have, you will attract more things for which you can be grateful.

In a business sense, this concept may seem far too abstract. We have come to know that to grow our businesses we need to sell. Sales create wealth. More green puts you further in the black. Right?

True…in concrete terms. But gratitude allows you to focus on what you already have, which clears the way for growth. And, growth, too, creates success and wealth — especially in business.

Start with yourself. Adopt an attitude of gratitude in your personal and professional lives. Corporate gratitude has a direct link to improving morale (your own and that of your colleagues/employees) which, in turn, impact productivity.

More effort and work equals more growth and success.

Get Grateful!

1. What do you appreciate in life? Write it down. When you are aware of your own blessings, you carry yourself with the kind of positivity that people gravitate toward. In fact, not only does it help them see the silver lining in life, but it makes them want to help you be better, too.
2. Spread Gratitude. When you tell others how much you appreciate them, their work ethic, their team spirit in the workplace, you give them permission to be more positive. Then, there is a natural pay-it-forward mentality and gratitude finds a home at your company.
3. Make an effort throughout the day to be positive. Notice the good and share your thoughts and observations with others. When you look at something in a new way, especially if it’s a person or situation that would usually cause you grief, you can change your reality. Look at what’s right about the person or circumstance. Change your point of view for the better and others will follow suit.
4. Do more than dream about success, take steps to enact it. If you are doing business today, then you are doing business online. If you are hoping and praying your customers to find you, then you are not doing your company or bottom line any favours. Gratitude means talking the talk and walking the walk. At Harmonia Media, we can help take you from “wanting to grow” to SUCCESS fast with targeted digital marketing strategies. Contact Harmonia Media now to schedule a FREE 15-minute phone consultation.

Let’s face facts. You cannot make others feel gratitude. You can, however, be an example of someone who is positive, appreciates life and wants to share joy. When you do this, especially in the workplace, gratitude becomes contagious. And that’s the space where success shines.

Creating a customer experience strategy that delights clients, keeps them engaged and encourages them to refer others to buy from you is not a one-and-done activity. You need to craft a plan, engage your employees to live and breathe the plan and tweak it constantly to make sure it’s working.

So, how do you get started on the path to creating a CX plan that truly is worth the effort?

Let’s make sure we understand the definition of a “Customer Experience Strategy.”

According to Hubspot, “if customer experience refers to the sum of every interaction a customer has with a business, both pre- and post-sale, the customer experience strategy defines the actionable plans in place to deliver a positive, meaningful experience across those interactions.”

Your CX strategy has to engage your entire workforce from every member of management to the vendors you interact with regularly. This includes people who have facetime with customers and those who don’t. CX mustibe a system-wide effort.

Every action creates a reaction from customers. You want people to be inspired to react positively. And, even when that’s not possible, because not every situation is ideal, you want customers to feel cared for and listened to and that their concerns have been heard and are being addressed. Right away.

To do this, you need to make sure your team understands the goal (delighting customers!) When they partake in helping to create the CX strategy, they will “own” it and ensure it works. This means asking for feedback constantly from your team to find out how you can do better.

There’s a lot that goes into creating a successful plan of action including: 

• Setting a company vision based on delighting customers
• Truly understanding your customer base and how they interact with you
• Having critical knowledge of your marketplace including knowing who your competitors are and what they are doing to attract and retain customers

Finally, and this might be the most important piece of the puzzle, you need to evaluate what your company does well and where you need improvement so you can fix what’s broken and monitor improvements.

How will you know if your customer experience (CX) strategy is working? 

1. You’ll have happy customers who buy again and again.
2. Those customers will leave positive online reviews.
3. They will talk about their positive interactions with your company and products/services to everyone they know (and even some they don’t!)
4. Your employees will feel the positive vibes from happy customer interactions and it will show in their work motivation and productivity.

Harmonia Media Will Help Nurture Your Customers

One of the digital components of CX is putting in place a solid nurturing strategy to ensure you stay top of mind when customers are not currently interacting with you. This is vital because you never know when they could be in a position to recommend you, or when they need to buy again.

Harmonia Media’s expertise in nurturing customers through targeted email marketing campaigns is second to none.

Contact us today for a FREE phone consultation. We will help you drive new business to your website and create a customer experience you’ll be proud to shout about!