Use Great Web Content to SAVE Money

In the world of digital marketing, we know two things about content.

  1. Content has to be compelling, creative and high quality to get Google’s attention.
  2. Traffic-driving SEO is dependent on quality content.

As a longtime journalist-turned-digital-marketing-content-strategist, I’ve always focused on connecting with the reader. There are so many distractions that can easily get your reader’s attention. This is especially true on mobile because on-the-go web surfers tend to be doing five things at once anyway. Dare I suggest that when the light turns green, you’ve lost them?

In any case, most companies look at the need for content as an expense. You need it. You can’t write it yourself. You have to pay for it. Ugh. Right?

I’d like to invite you to consider a new way to view online content. Consider the fact that there’s the possibility of ROI –  Return on Investment – that comes from actually having to spend less money on certain areas of your business. How? Allow your great web content to do the work.

Consider how important your customer service operation is to your company. Whether or not you have actual reps who answer phones, conduct online chats or handle emails, someone is playing the role of customer service guru. Perhaps it’s you? Maybe it’s everyone at the company — whoever happens to answer the phone.

A website with clear, concise information would truly represent your brand, answer important questions and compel the visitor to take the next steps to buy. This allows your content to be working for you 24/7 and frees up some of your critical human resources to focus on other money-making tasks.

It’s a delicate balance, of course. You don’t want to give away all your information. You want prospects to fill out the contact form or make the call. If they don’t respond to the CTA (call to action) then the likelihood of them buying anything from you is slim.

However, people want and need the information to make decisions. Few will spend money before they know they are A) buying something that will solve a problem; B) getting a good deal, and C) comfortable with the quality of the product/service itself.

Great content can satisfy those three needs/wants without giving away the farm. It’s all about strategy. The key to this precarious puzzle we call digital marketing is to understand the offering, get a full, clear grasp on who the potential customers are, and to use the right words to connect the two online. That’s the “what.”

The “how” is a bit more difficult. And, quite frankly, I’m going to use some of my own advice here. I’ve gotten you this far. Want to know the “how?”

Contact us to learn more about the importance of content strategy and how Harmonia Media can take your content to a place where it’s making you money and saving it at the same time.

Why Even Bother with Social Media?

Everybody who is anybody is on social media these days. Whether it’s FB or Insta, Snapchat or Twitter, we are all friending and liking and snapping and tweeting our way through the day. If asked why you take your precious time to bother with social media, what would you say?If you are a parent and your response is, “I want to keep up with or keep an eye on my kids,” we say your answer is on point. However, if you’re a business owner and your answer is, “that’s what I am supposed to be doing,” you may be missing the target.

Maintaining an engaged, compelling social media presence is critically important for your digital marketing strategy. You want your brand involved wherever your potential customers are hanging out. In today’s world, that’s social media.

However, it’s not just about loitering in the vicinity of the crowd, you need to be in the centre of the circle. You want your company, product, service, etc., to be garnering praise and worthy of conversation. Every share, click and like you get means exponentially more people have the ability to learn about you.

More eyes mean more buys. That’s a fact.

One concept marketers toss about is the idea of SMART goals. The idea of choosing goals that are “specific, measurable, achievable, relevant and timely” is especially important when it comes to social media platforms. You want to set very specific goals that are relevant to your audience. They must have measurable results that are possible to achieve in a set timeframe.

If you stick to these SMART goals, you will always be shooting at a solid target. Your social efforts will never be in vain because you can stop and redirect if you head off-course. Also, this process will help your entire team choose goals that can be achieved.

In other words, wanting to increase sales by 100 per cent by the weekend is unrealistic. Setting a goal that you know upfront can’t be met is bad for your balance sheet and team morale, But setting achievable goals with reasonable deadlines can rally a team to move the needle forward. So how about 10 per cent by the end of the next quarter? That seems realistic and, when paired with a concrete strategy, it’s a goal that can be achieved.

So, how do you contribute meaningfully to the Twitterverse, etc. when you are clueless about what is considered relevant conversation? Or, more specifically, when you don’t know what your audience wants to know?

The answer is fairly simple: you partner with a team that can do the heavy lifting for you.

At Harmonia Media, we are proud to say one of our primary goals is to represent our clients honestly and boldly in social media. We have the gift of gab and we know how to use it for your benefit. We’ll “get” your voice down pat and connect with your customers and prospects.

Ready to start the conversation? So are we! Let’s talk. Contact Harmonia Media today for a free phone consultation. We’re different from other digital marketing agencies. Give us a few minutes of your time and you’ll see why.

How Dirty is Your Back End?

Messy desks and cluttered offices are signs of a creative mind. It’s true — at least according to a study published in Psychological Science.

I have to say, I apparently have known that all along because my office is absurdly messy. I like to believe I can find everything when I need it, but I’d be lying to myself. In fact, most of the time I have to go out and buy a second one of something I need because I simply don’t have the patience to find it.

And, because I think I’m so productive that it’s easier to stop looking and just get what I need — I mean Staples is so organized, right? Whatever I want or need. They got that. They promise.

The truth is, it seems, there are many reasons to stop lying to myself and clean up my office. One of them is that, according to the Cleaning Services Group, “viruses can linger on unclean surfaces.” (I know this but actually reading it is disturbing, right?)

The second reason we should all spend some time decluttering is that “a cluttered desk may well be reducing your productivity.” (See infographic for a bunch of reasons why a clean office is better for all of us.)

In fact, an experiment conducted at Harvard University revealed “messy, untidy workplaces can undermine people’s persistence in completing tasks, therefore affecting productivity.”

In other words, keeping your workspace neat will encourage all of us to get more done, meet deadlines and stay ahead of my responsibilities. OK, at least I’ll save some time and money not going out to buy duplicate supplies. That makes sense.

Do you know what else makes sense? Keeping your online office tidy, as well. Face it, your website is your digital headquarters and if it’s a hodge-podge of design with crappy furniture (content) and crumbling walls (your back-end development) then no one will hang out with you. Further, if the map to your office (SEO) is screwed up, potential visitors will never even find you in the first place.

Therefore, stop spending money with a digital marketing company (think clean-up crew) that simply moves piles of crap from one place to another and sweeps dirt (broken links, poor SEO practices, bad content, etc.) under the proverbial rug.

We are Harmonia Media. Nice to meet you. Please give us a shot at getting your digital house in order. We even do Windows…. (LOL, see what I did there?!) Now, where is my squeegee?

180830 infographic how a clean office can boost productivity

Contact Harmonia Media today for a free phone consultation about your website and digital marketing strategy. We got this. We promise.

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