The most beneficial way to attract new customers is by turning to the customers you already have.
– The ones who have previously used your product or service are more likely to come back if they were satisfied and had a good experience during their last purchase.
– They are also more likely to talk about your business with friends and family. A word-of-mouth referral is still the best and most trust-worthy way people learn about businesses.
By nurturing relationships with those of your existing clients, you can build client and brand loyalty that will contribute to growing your business in a cheaper and more efficient way. Harmonia Media wants to help you nurture your clients so they love you back. Contact us for details on how we’ll help you do just that!
What is Client Nurturing?
Client nurturing is the practice of building sustainable, mutually beneficial long-term relationships with your customers. One thing is for certain, when it comes to client nurturing, there is always more you can do. Here are three tips to help you reach out and touch…
Getting to know your clientele is key in developing strong relationships. Learning why your customers are interested in your products and services will help to inform your marketing efforts. You should always get ranges of your audiences’ age, gender, location, profession, demographics, etc.
In a world where people don’t buy products or services as much as they buy solutions, knowing the wants and needs of your current clients can help you answer their questions before they even have time to ask.
If you have a platform online with an audience, you should spend time interacting or engaging with the people who follow you. Social media is not just for paid promotional posts, sharing the latest news, or linking your most recent work.
It is also a critical tool for networking and conversing. Replying to direct messages, setting up “Ask Me Anything” or Q+A Instagram allows you to reach out to your followers in a great way to get to know your audience on a personal level organically. Your clients and audience will feel connected, heard and appreciated which is one of the best ways to further nurture your relationships while fostering new ones.
This is also a great way to get them to spread the good word about your company!
Don’t Forget Email:
Email nurturing campaigns are one of the most powerful ways to communicate and engage with clients. It is super direct while being personal. The rule of thumb is if a client consented to giving their email, they have already been exposed to your product or service and are willing to correspond with you. This is important because you want to stay in front of clients so when they need you, you have become unforgettable.
For client nurturing purposes, try to keep emails simple and to-the-point to the interests of your audience. People don’t have the time to read paragraph-filled emails. Be quick, clever, engaging and informative. If you succeed, you’ll get more opens (and hopefully clicks) each time you send an email.
And don’t forget to keep an eye on click-through/open rates. Remember what we said about analytics. You can receive valuable insight into which strategies and analytics work best for your clients by examining how they respond to your emails.
Harmonia Media Can Get You Started with a Rockin’ Email Nurturing Campaign
Ready to knock the socks off your clients with fun and compelling emails? Harmonia is here to help. Whether you are looking to just keep in touch or engage people on a regular basis, we will design an email campaign for your company that keeps your brand top of mind with clients—and may encourage not only repeat business but referrals!
Contact us to schedule a phone call consultation about creating an email campaign or any other digital marketing strategy. We are here to help you get your brand out there and drive traffic to your website.