According to data analysis by eMarketer
, digital marketing will account for nearly 45 per cent of media ad spend by 2020. As a B2B company, do you know what your digital marketing budget should be to compete in the digital world?
Strategically, shifting marketing budgets from traditional channels toward digital initiatives is critical in this ever-competitive marketplace. You need to be where your customers are looking (and where your competition is likely active, too.)
Search advertising, mobile and social marketing top the list for growth initiatives year over year. In 2017, a CMO Survey predicted that marketing dollars spent on mobile alone will increase by 118 per cent in three years. One year later, these numbers seem conservative. What are you spending now and where are you spending your money? Is it working?
Asking the right questions will ensure you are investing the right dollars for maximum impact. What is your ROI on digital marketing dollars spent and how can you receive the maximum benefit? If you aren’t spending enough on the channels best suited to your product and brand, you aren’t in the game.
What are you waiting for? Contact Harmonia Media for a free consultation about your digital marketing strategy. We will tailor a plan and budget just for you.
There’s a rumour out there in the world of digital marketing that has to go.
More content isn’t always better for search engine analytics. Do you know what’s better? Actually being better.
Google wants high-quality content. Some great content is much better than a constant flurry of poor content. In fact, a website with tons of pages full of lacklustre, boring content that no one wants to read can hurt your website standing far more than it can help it.
The truth is, Google and other search engines have evolved in the past few years. Yes, there was a time that more was definitely better. Today, it’s important to add content to your site but it needs to be useful, interesting content.
In fact, Google has a list of tips for content writers who want to create the highest quality blogs and pages to drive prospective customers.
Google’s Content Style Guide
First things first, write as though you are chatting with the reader. Using jargon won’t connect with anyone. Be friendly and purposeful. You may even want to create a specific “voice” that will help you entertain and inform anyone who finds your site or blog.
- Be knowledgeable. People are interested in gathering information. Most people will find you because they searched for a particular topic. Provide the answer without a sales pitch.
- Be accurate. Spelling and grammar count. A website filled with editorial mistakes will drive people away.
- Avoid long and winding sentences. It’s important to provide information in a clear, concise fashion. Long, run-on sentences are confusing and will create more questions than answers.
- At a glance, text works great. Bulleted and numbered lists allow readers to find something on the page that appeals to them quickly. (Don’t forget to bold words to attract attention appropriately!)
- Piggybacking on the last bullet point, make sure you link important topics to other pages on your website where readers can get more information when they need it.
The bottom line: rather than posting content for content’s sake, find a writer who can do a bit of research and create compelling, creative copy that will influence readers and create a reason for them to contact you.
At Harmonia Media, content is our business. Give us a topic and we will provide you with high-quality articles, web pages and blogs that get noticed. Contact us today for a free consultation about your digital marketing strategy.
“Every customer becomes a valuable asset to your business, either in the form of referrals and repeat purchases,” according to a recent article
on customer retention by Ben Allen for The Marketing Insider Group.
So how do you retain these assets? By keeping them interested and engaged.
In order to do so effectively, you need to ask some important questions:
- How can you stay relevant?
- Have you made a personal connection?
- Does your product or service serve a real need in the marketplace?
- Was the buying experience memorable?
- Do you have brand loyalty?
Answering these questions will help create compelling content, incentives for sustained engagement and memorable experiences for the consumer. And these aren’t just any consumers; they are loyal customers for your business.
Don’t fret. Talk with Harmonia Media
about your goals and learn more about how we can help your brand get out in front of the people who will be loyal customers for the long run.