When it Comes to Digital Marketing, the Story is Everything

“When Matthew O’Grady, founder and CEO of Harmonia Media, started out in business, he hired a web company and invested not only dollars but his trust. He bought into the company’s promises and he trusted them to do what they said they would do. In fact, he was new in the game and believed they would do whatever it took to drive traffic.

Hindsight is 20/20; they said they would provide him with a remarkable website and an online marketing strategy that would build his business. It sounded great and he believed the hype.

Unfortunately, he got very little in return, other than frustration, for his time and effort.

And, ROI? Negligible.

That’s when Matt vowed to learn the digital marketing business himself. He already knew what not to do. So, 10 years ago, he rolled up his sleeves and got to work. He learned the basics and perfected a client-centric online marketing strategy he is proud to call “The Harmonia Difference.” He built Harmonia Media on a foundation of trust and teamwork.”

That’s just a piece of Matt O’Grady’s story.

When his clients find out that Harmonia Media was founded on the principles of fairness, honesty, integrity and a commitment to customer service — in addition, of course, digital marketing expertise — they want to know more.

This is because the very best digital marketing strategies begin with the story. It’s everything. Humans want to hear stories. And, at Harmonia Media, we love to tell them!

We invite you to allow Harmonia Media to tell your company’s story. Contact us and we’ll tell you exactly how we will do it.

 

Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant

Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant 

Almost by definition, small business owners enjoy being involved in day-to-day business activities. After all, you’re the one with skin in the game and if the business doesn’t grow, the buck stops with you.

That being said, entrepreneurs and growth-oriented business owners cannot possibly do it all…well. It’s just not possible. There aren’t enough hours in the day. Besides, anyone who thinks they know everything about everything is in for a rude awakening when it comes to being successful in business.

We aren’t suggesting you shouldn’t take a healthy hands-on approach to your business, but it’s just as important to know what you don’t know. And, the best way to do that is to contract with consultants who do what they do best.

Hiring a consultant, an expert in a particular field — such as digital marketing — is a win-win proposition.

  • First, doing so allows you to focus on your core business.
  • Second, you have the benefit of working with experienced professionals who can help you take your business to the next level.

Let’s Face Facts.

To save money, and keep a tight hold on what’s happening in the company, it’s not unusual for business owners to look for someone already on staff who can handle work better left to the experts. You may think it’s worth the cost savings to have your administrative assistant handle social media or take on blog writing on your own.

Sorry, but you would be wrong. Statistics reveal small business employees are already doing multiple jobs. When time gets tight, do you want them to ignore their “day jobs” in favour of important marketing tasks? Plus, there is a big difference between doing something and doing it effectively. And, surely, you already know that you don’t have time to write blogs, correct?

The truth is, we are all about being smart about saving money. However, by not managing your online marketing activities properly, you are not only losing money by failing to drive traffic to your website but you are likely spending money that isn’t working for you. (Remember, hiring ad hoc marketing help only saves money if the person hired is great at what they do. If not, you are burning money.)

So, if too much of your time is already spent on activities that do not core to your business — shake your head “yes” — you should really consider hiring a business consultant who can help you get on the right track to success. This is especially true when it comes to web marketing. If your prospective customers can’t find you to buy from you, why are you in business?

What to Look for in a Digital Marketing Consultant

First and foremost, a good digital marketing consultant will be clear about what they will do for you during the contract period. To do this properly, they will need to assess your current digital marketing plan and offer a “State of the Union” assessment.

Next, you should be able to rely on a marketing consultant to create a new marketing strategy based on your business goals. Look for questions about your products and services, your clients and target customers, your competition and more.

Last, but certainly not least, you’ll want a strategy for driving web traffic using great SEO, social media, high-quality content, email marketing, paid ad strategies and a wide variety of other online marketing tools designed to attract customers to your digital doorstep and to compel them to take action!

Harmonia Media would love to help you with all your digital marketing needs. From business consulting to website development and implementation to content that “wow” and the real, honest SEO strategies that drive traffic, you can rely on our expertise to assist you in growing your company.

Contact us for a free phone consultation and learn why Harmonia Media’s clients say we are different than the multitudes of companies that talk the talk but fail to walk the walk. Read about Matt’s story...

By the way, if you are already in a digital marketing contract with a company that isn’t doing what they promised, Harmonia Media has an option for you. Contact us about a short-term consulting arrangement where we can not only assess your current digital marketing plan but help you move toward a new strategy.

Dr. Seuss Knew “Thing 1” or “Thing 2” about Great Marketing

Dr Seuss, the beloved children’s writer, introduced the world to Green Eggs & Ham, One Fish, Two Fish, Red Fish, Blue Fish and, of course, the incorrigible Cat in the Hat.

Countless children (of all ages!) can recite the poetry they listened to and learned to read themselves thanks to some clever tricks Theodor Seuss Geisel shared with all of us in his 60-some books

On the occasion of his birthday, the world celebrated Dr Seuss Day on March 2. In the world of digital marketing, it’s a good time to reflect on writing that sells. Indeed, Dr Seuss’ rhyming and sing songwriting style captivated so many. It was very much a marketing ploy that kept people buying books.

First, Dr Seuss followed one of the most oft-repeated pieces of advice (Thank you, Strunk & White). He omitted needless words. In fact, he often set himself to a limit of only 50 words per book. He decided if he couldn’t get the message out clearly in 50 words, children wouldn’t be entertained.

Some pretty good advice.

Seuss used easy-to-remember simple words along with rhyme, repetition and alliteration. He created new words, too. One need not go further than The Lorax: Once-ler, snergelly, truffula and Bar-ba-loots. The genius writer did what all great writers do. He used words to paint a picture, even when the picture he was describing was one he invented himself!

So, what can we learn from Dr Seuss as it relates to communication? Plenty.

1. To be effective at marketing, you need to tap into the customer’s memory.

Seuss knew that rhyming does that in spades. For example, Nationwide is on your______. Do you even do business with Nationwide? But you do know what they sell, right? How about this one: “Takes a licking and keeps on______.”  The best part of waking up is ______ in your cup.”

2. Repetition is key. 

Time to make the donuts. Time to make the donuts.

We aren’t just talking about words here. Concepts draw a bigger picture, too. When it comes to branding, being repetitive, though not obnoxious, solidifies understanding of the entire story.  Add in a bit of alliteration (repeating the first consonant sound) goes a long way to creating lasting memories.

3. Bring your copy to life with exciting words!

Marketing copy can’t be boring or no one will read it. This isn’t a school. No one HAS to read your content and they can bounce from your website quicker than the Cat in the Hat can cause mischief.

The truth is, when Dr Seuss began writing his books, kids were reading Dick and Jane in school. Sure, those school books offered simple words and repetition. But they didn’t spark the attention and interest of young readers. When Dr Seuss introduced the Cat in the Hat, children were mesmerized. Reading became fun!

This is the bottom line when it comes to digital marketing copy. Have a message. Say it with flair. Then, say it again and again. Make your brand memorable so people will talk about it. Then they’ll tell two friends and they’ll tell two friends, and so on and so on…

Harmonia Media is different from the other digital marketing firms out there. We Care. (See what I did there?) I did it again, with not a moment to spare!

OK, OK. I’m done. However, we have plenty to talk about when it comes to your marketing strategy. Give Harmonia Media a call for a free consultation and website checkup. If you dare….

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