Crazy Facts About Digital Marketing

The world is spinning faster than the speed of light and facts and figures are coming at us so rapidly, it’s hard to know what to even pay attention to these days.

But, sometimes, you read about something and it can stop you in your tracks. For example, how can it be possible that:

80% of small businesses in the United States are not fully using the Internet to grow their companies?

KNOW, right? But it’s true. According to Google/Deloitte & Touche research, “80 per cent of  U.S. small businesses that are not taking full advantage of digital tools” that would otherwise help them expand their reach, drive traffic to their websites and encourage more sales!

That being said, an interesting article in Newsday, revealed an eMarketer prediction about market spends in 2019: US companies are forecasted to spend $327 billion on digital advertising spend in the coming year.

That’s a whole lotta dough. The idea of that kind of money being spent without a proper marketing strategy that makes use of the countless digital tools out there seems just crazy dumb.

It’s a no-brainer. Every business looking to make money in 2019 must spend money on digital marketing. You don’t have a choice. You can’t compete in 2019 unless you are competing online. Period.

But there is a right way and a wrong way to do it. You don’t need to blow your budget on unnecessary strategies. You do, however, need a winning strategy if you expect to, well… win in 2019.

So, unless you have a marketing guru on board who is exceeding your expectations for bringing in new business, you should be partnering with a digital marketing company who will craft a strategy to help you spend your marketing dollars creatively and intelligently.

There are countless companies out here in the digital marketing world who would love to work with your business. Make sure you choose the one that’s right for you.

If you are a hands-on person, you want to be in-the-know all the time, find a company that is willing to work that way.

Perhaps you want to take a hands-off approach? Select a company that is ready to hit the ground running and do the work while you are focused on your everyday core business.

Regardless, we at Harmonia Media would love to find out if we are the right choice for you. Give us a call (855) 535-4848 at and let’s set up a free phone consultation. You won’t know until you know.

3 Ways to Increase Traffic (and Where to Get the BEST DANG BBQ)

In the summer of 2017, I drove down to Roanoke, Va., from New Jersey (a very long and boring ride, I might add) to attend a family wedding. It’s hard to keep me amused for short periods of time, nevermind HOURS on highways with nothing to see for miles and miles.

All of a sudden, on the drive, I noticed one lonely billboard. It read: “The Best Dang BBQ in Virginia: 20 Miles Ahead.”

I have to admit the use of the word “dang” entertained me for a bit but then I forgot about it. Until I saw another lonely billboard. “Seriously, you’ve never had BBQ like this. The BEST DANG BBQ.”

Hmmm… now I was interested but not only because I was getting hungry. This place actually had engaged me in a conversation of sorts. I was looking for the next billboard. Sure enough… I saw it. “NEXT EXIT: You’ll hate yourself if you miss the BEST DANG BBQ!”

OK, I was convinced. I needed to get there. So, we stopped for lunch and, damn, if it wasn’t a delicious BBQ brisket with spicy, awesome beans and a piece of buttery cornbread that I still think about to this day. (Smileys, by the way, is located in Raphine, Va. Take Exit 205 off of Interstate 81.)

The point of this story is rather simple if you aren’t being creative in driving customers to your website they won’t know you exist and will never have the chance to check you out.

3 Ways to Improve Web Traffic

1. Improve your content. 

It’s no secret that Google (and other search engines) are seeking out high-quality content and rewarding websites that have it. If you have poor, uninteresting content, your websites won’t rank well in search engine results. Bottom line: minimal traffic.

When it comes to keywords, narrow your focus to avoid the obvious and competitive keywords. When you try to rank for the most popular keywords, you are competing with every other company that sells what you sell. If you get a bit creative and think like someone who is searching for what you sell, you can get to the first page of search engine results faster.

Consider that the BEST DANG BBQ joint could compete with other places and possibly lose out if it used BBQ as a keyword. But, if it used a long-tail keyword, it would stand out in a crowd. Who else is using “best dang” as a keyword?

The key is to outsmart the competition and get ahead. Keeping up with others is not going to win the day. Seriously though, when everyone else is using “BBQ” as a keyword, selecting “tastiest meat in town” may get some attention.

2. Speed up your website

This isn’t rocket science. If your website loads slowly, no one has time for that. In fact, you want it to load in no more than five seconds. If it’s slower than that, the visitor is likely to bounce.

If you speed up your website’s loading time, rankings will improve and the result will be increased traffic.

3. Hire a better SEO firm

You chose them because of the price. Or because you knew the guy. Or because you needed a new website and you found a company that promised the world…but didn’t deliver. You aren’t alone. Too many companies, just like you, fall into this trap.

Companies that make promises such as “you’ll be on the first page of Google” are just trying to get you to sign a contract. No one can promise anything when it comes to Google. SEO is a process that must be managed constantly. There are best practices, for sure. But ultimately top page rankings are the result of a lot of hard work and trial and error.

Any company that promises you more than their very best efforts (and has a history of making clients happy) isn’t worth your time.

So, select a company that is honest and dedicated to your brand. Find a group that is willing to listen to your mission wholeheartedly and work to make your website a must-visit destination.

Give us a try! Harmonia Media would love the opportunity to discuss what’s been going wrong so we can do better. Call (855) 535-4848  today for a FREE phone consultation.

Want to Sell More? Connect with Customers Online

Want to Sell More? Connect with Customers Online

Connecting with your audience is the key to increasing sales.

Who are your audience? Customers! Anyone who wants to buys your product.

Where can you connect with them? Online.

A great digital marketing plan is a roadmap to making sure your customers and prospects can find you easily and quickly on the web.

I realize I’ve just simplified an entire business down to a few words. It’s not as easy as it sounds but it certainly isn’t brain surgery either.

3 Steps to Connecting with Your Customers

  • Have a clear understanding of how your product or service meets a need in the marketplace.
  • Create messaging that is interesting, funny, insightful, thought-provoking — anything that will attract attention and engage people and get them to click.
  • Use all tools at your disposal and load them with fantastic content that conveys your message (See No. 2) and uses strong CTAs (Calls to Action) to get them to ask for more information or, even better, buy!

Social Media is a great place to start. I know, I know. I’m not telling you something you don’t know. However, if FB and LI and IG and sound like alphabet soup to you, we invite you to find out how to have your soup online and eat it, too.

Harmonia Media’s expert content writers will make sure you are “open for business” on Facebook, Twitter, Instagram, LinkedIn — everywhere you need to be to get involved in the conversation your customers are having. We will post regularly, monitor chatter and do everything to create brand awareness and engage people in conversation. Learn more about bumping up your social media engagement is so important.

We can make sure your company is a shining star on social media while you are tending to your business. At Harmonia Media, we like to say that our clients get to focus on what they do best while we do what we do best: digital marketing!

Contact Harmonia Media today for a free phone consultation about your digital marketing strategy, SEO, content, social media and more. We’ve got you covered and we’re ready to start today.

 

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