Drive More Traffic to Your Website with this Targeted Approach

For the purpose of this blog post, let’s assume that you have a GREAT website up and running.

Let’s work together to keep the momentum going and drive new business.

Harmonia Media proposes a four-prong ongoing digital marketing strategy. By combining SEO and general website optimization, geofencing and pay per click (PPC) advertising, public relations and a nurturing eNewsletter campaign, we believe we can achieve success.

SEO & Website Optimization:

When more people are able to find your company online faster, the result is likely increased interest and possibly more business. Of course, you want the right people to find you — the people who need what you sell and can pay you for it.

Organic SEO (Search Engine Optimization) increases the visibility of a website while, at the same time, increases the quality and quantity of website traffic. We call this organic because it’s a result of high-quality back-end work done by experienced website optimization specialists.

Paid SEO, on the other hand, is just that; you pay search engines to make sure your website comes up with an option when certain topics are searched. This is called PPC (pay-per-click.)

PPC:

Just as it sounds, you set a budget and each time someone “clicks” on an ad (several options for ads, by the way,) you pay a fee for that lead. Combined with geofencing, Harmonia Media believes PPC is a great way to drive high-quality traffic fast.

Geofencing:

We choose an area geographically and place a high-tech virtual “fence” around it. When a quality lead (we set the parameters for this metric) enters that fenced-in area, they will receive advertising on their social media feeds, Google searches, and even while reading their favourite news site. Geo-fencing goes on behind the scenes, so to speak, using the same GPS system your phone or car uses to find people, places and things.

In other words, if someone is interested in finding a data privacy attorney in a certain geographic location, they would come “face to face” with an ad from you. Once they click on the ad to learn more, they would go to a page on your website that compels them to contact you.

We know that kind of technology, combined with old school public relations, will raise awareness about your company in your marketplace and drive interest (calls).

Public Relations

Harmonia Media PR is led by a national publicist who has generated needle-moving media coverage for countless entrepreneurs, businesses, nonprofits and public policy initiatives.

We can get the kind of coverage for you that will really put your company on the map.

Additionally, of course, another main strategy will be to further solidify your presence in the marketplace as a thought leader.

Nurturing Campaign

Content is King. We know this. When you capture the attention of your prospect and compel them with information, you’ve got them where you want them. A great monthly eNewsletter with multiple sections will inform about industry information, resources, and also promote your services.

Conclusion:

Digital marketing strategy is not linear, nor is it one and done. It takes a variety of shots on goal, over time, to drive success. Harmonia Media believes this quad-play is the most effective and efficient way to exceed your expectations and take your company to the next level.

The Fine Art of Listening in Customer Service

Want to know the easiest way to find out what your customers need and want?

LISTEN to them. No, I mean really listen. Stop talking for a moment — even if you have some kind of talk track you use when someone calls or approaches you at an event.

One thing that happened this week that proves the necessity for “listen more, talk less.”

I was stuck in South Florida as then-predicted “apocalyptic” Hurricane Dorian was hurtling toward me at two miles per hour. The entire state of Florida was losing their minds. There wasn’t enough water, gasoline and bread to go around. I have never seen anything like it in my life. (Especially for a region of the country where four months a year they have something called HURRICANE SEASON. But that’s another topic entirely.)

Anyway, I started to try to get home the moment I got off the plane at West Palm Beach International Airport. I called the airlines, only to find out that while the company agreed to switch flights for people looking to leave (without cost!) there simply were no flights available. Frontier Airlines had decided to suspend all flights for the next week. It was Aug. 28. I was told the next flight I could get on would be Sept. 9.

I called and called and called. Essentially, each time I got an answer I didn’t like, I called back.

Finally, at 11 p.m., I got someone who told me they could help me. They confirmed, indeed, that Frontier was not going to be flying out of Florida until Sept. 9. However, he could get me on a flight from Minneapolis to Trenton (my home airport) the following morning, Aug. 30, at 10 a.m.

Woo hoo!!!! I was saved. Well, except for the issue of being STUCK IN SOUTH FLORIDA!

Now, remember, I had just explained my issue thoroughly. He looked at my booking and confirmed where I was and which airports I had reasonable access to. He even told me that he couldn’t get me out of South Florida for over a week.

However, his solution was for me to get to the other side of the country in less than 12 hours – by what? Foot? Rental car at 11 p.m. at night?

I asked him where he was at the moment and he said the Philippines. I then made him an offer: “meet me in Minneapolis for the flight tomorrow at 10 a.m. and I’ll give you a million dollars.”

He responded, “Mam, there’s no way I could get to Minneapolis by 10 a.m. tomorrow.”

Neither could I!!!!! Neither could I.

The issue here was simple. He heard my words as a customer but did not listen to my challenges and concerns. He wasn’t using his head to problem solve, he was using a script that was useless in the situation.

The end result was extreme frustration on my part and a complete and utter annoyance with Frontier Airlines. And, I’m telling this story often. It’s not good for my blood pressure and it’s certainly not good for Frontier’s reputation.

As a business owner, please make the art of listening paramount in your customer service training. As people, we can’t always get what we want, but feeling as though the person who is trying to help you understands your plight makes the bad medicine easier to take. And, when the news is positive, it helps the customer remember the interaction even more favourably.

Need help with customer relationship management or business reputation management? Contact Harmonia Media for a free consultation. We will listen and we will help. 

Is it Google MY Business or Google THEIR Business?

Did you know that Google is now showing competitor ads in the business profiles of local companies? It’s true and, rather unbelievably, there is nothing you can do about it. You cannot pay to remove those competitors’ ads.

Say What?

According to Google, “with a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.” That’s awesome. But when a competitor’s ad shows up on your Google My Business account page, is that helping or hurting you?

Hard to say. For now, as I said, you can’t pay to remove those ads — if your listing gets hit with one. But, it stands to reason that ever-monetizing Google execs are thinking about ways to charge business owners to get those ads removed. (No real word from Google on this….we think it’s a good horse to bet on, though.)

They give you a free perk — Google My Business. And, then, they make you pay to make it really valuable. Some gift.

But Why?

Last spring, Google sent out a survey to business owners and some marketing agencies asking about what features they may want to see added to Google My Business. According to industry insiders, one request was to “get leads from competitor profiles.”

Google responded by mixing and matching competitors’ ads and listings. Apparently, Google isn’t so concerned about the confusion this may cause (and is already causing). Talk about bounce rate? Now we have to worry about potential leads going elsewhere before all that “high-quality web content” demanded by Google grabs their attention?

Point of note: Google has every right to do this because businesses don’t actually OWN their Google My Business profile page. Google owns them. Google is a business that has never made a secret of trying to make money. This is the way business works.

It’s a shame we now have to figure out how to rise above and continue to drive traffic and legitimate leads. On the positive side, Harmonia Media has the skills and experience to help your company get where it needs to go with targeted SEO, great content and we even have a few tricks up our sleeve that really drives online customer action.

Contact us Harmonia Media today for a free digital marketing consultation.

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