Are You Sick of Living in a Virtual World?

Sorry to have to be the one to reiterate this to you, my friend, but the virtual work world isn’t going anywhere so fast. That means fewer (if any!) in-person conferences and events, hardly any lunch meetings, only online networking programs and MUCH MORE reliance on your website to talk-the-talk and walk-the-walk for you.

Find out how digital marketing company Harmonia Media will help upgrade your website, partner with you to design virtual programs to drive new customer leads and get you a seat at the virtual business table.

Like it or not, virtual is permanent. Experts predict that companies that anyone who isn’t comfortable with an almost exclusive focus on doing business online will be stuck in 2019. If you haven’t already expanded your offerings to be virtual, the time is now. Here’s why:

  • It’s a necessity at the moment, and for the foreseeable future. No one is getting together so your chances for rubbing elbows with your next customer is quite unlikely to happen. Very few businesses will be able to survive the pandemic without embracing the trend to sell and service virtually.
  • It’s cheaper. No joke. Think about it. You can bring people together from all over the world to “hear” and “see” you online. You can do this with videos, webinars, interactive Zoom meetings and online events with breakout rooms that allow you to hear various speakers and never ask people to leave the safety of their own space! No travel for them. No overhead costs of choosing a location and hiring a caterer for you.

All you need is a company to help you get the word out about your event! (More on that in a moment.)

  • Moreover, you can do more than you’ve ever done with events and presentations before. You can access the best talent and intellect and present it to your audience on a screen branded with your company! This is simply because the world is the limit when it comes to inviting presenters, expanding topics and attracting an audience. You exponentially increase the efficacy of your outreach! There is literally an entire world of possible clients out there who have never heard of your company. Let’s find them together.

Harmonia Media wants to help you with your virtual efforts and we can not only promote your events and drive an audience, but we can improve your website so people are finding YOU.

Imagine a world where your customers come to you instead of you constantly having to look for them? Harmonia Media is your partner in virtual event promotion. Give us 15 minutes of your time on a FREE phone consultation and we’ll share a world of insight that will help you meet the challenges of 2021 head-on.

Make Your Website as Inviting as a Delicious Meal

Depending on one’s perspective, every website needs some sprucing up — constantly. Your online home, your company’s website, is a living thing that needs constant care and attention. A blog article here, some SEO tweaking there. It’s all part of the process of doing business online.

When I ask if your website is a mess, I’m talking about something a bit deeper.

Web surfers have many choices. You know this. If they make it to your site, you have nanoseconds to catch their attention and keep them interested. You need even more “umpf” to get them to react to a strong call to action.

It is critically important that any visitor to your website can find what they need immediately. This means your navigation must be on point. Your messaging must be compelling and able to stand out from the rest of the noise on your site. This means your content must connect quickly so the reader will stay on course and click through your website.

So, yes, the front end of your site needs to look great, read even better and truly grab the attention of anyone who visits.

This requires strategy. Done well, digital marketing strategy is a carefully designed plan that stands out in the crowd of your competition. It’s like a delicious meal served in an exquisite restaurant served by an outstanding waitperson.

It’s NOT a tossed salad. While it’s true that sometimes unexpected things are the best, this doesn’t work when it comes to digital marketing strategy. Throwing it (SEO, content, design) together and hoping people not only find you but buy from you is a recipe for disaster. We say it all the time: hope is not a strategy.

If you have a feeling your website could use some love, give Harmonia Media the opportunity to take a peek under the cloche, so to speak, and give you the real 4-1-1 on how your website is doing.

Take advantage of a FREE web checkup and phone consultation by calling (855) 535-4848 or by filling out our convenient online contact form.

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