How to Make Your Website a Can’t-Miss Lead Magnet

Way before the Internet, when marketing was all about TV and radio commercials as well as print display advertising, we were told a consumer had to hear and/or see your message up to 10 times before they remembered it and digested it well enough to take action.

Thanks to the Internet, times have surely changed. Now there are so many more factors that go into clicking to buy.

First, we have to consider that the Internet is our main source of information. Not everyone, in fact, almost no one, visits any particular site with the initial intention of making a purchase. In fact, according to a study released by Episerver:

  • 92 per cent of people will land on a website simply searching for information about a product
  • 25 per cent of web searchers are simply kicking tires and doing price comparisons
  • One in 10 people is just trying to find out more about a particular store.

With those facts considered, it’s critical to create a “lead magnet” with your website so consumers remember you, think about asking for referrals to your brand, and actually come back to learn more and make a purchase.

What is a Lead Magnet?

A lead magnet is something that you offer to consumers in return for their contact information. The tangible could be a list of tips, a video, an e-book or a white paper — anything they can download (for free!)

Once you get their email address you can begin a conversation. You can send them nurturing emails, coupons, important, useful information and anything else that you can use to bring them back to your website and buy, buy, buy!!

Great, Accurate Website Content is Key

To figure out the best way to create a quality lead magnet, one that will drive traffic to your “contact us” page and convince people to fill it out looking for more information (or a download or some other goodie), we can look at the reasons why people fail to convert. (They either don’t click to add to cart or they abandon their cart before closing the deal.)

The same Episerver report detailed, in fact, that the vast majority of customer website visits fail to result in a purchase. Why? Shoppers say they bounce because of poor content — there is either incomplete information listed or completely inaccurate information on the website.

This makes it clear. One of the most important ways to get people to click to buy, or at least click to ask questions, is to make sure your content is not only high-quality (Google will thank you) but factual, descriptive, compelling and accurate.

Ready, set? Fill out Harmonia Media’s convenient online contact form and we’ll take a look at your website and tell you how we can turn it into a lead magnet that will drive traffic and business to new heights! (Or, pick up the phone: (855) 535-4848 — there is no time like the present!)

So Don’t Buy a Greeting Card…

Valentine’s Day.

I get that some people think it’s a Hallmark Holiday. They take a stand, refusing to acknowledge a day set aside for love.

Even several of the people I hold most dear expressed those thoughts when I said “Happy Valentine’s Day! I love you!” this morning.

But I have news for you. We spend 365 days a year moaning and b*tching about politics and work and children. We discuss crap like “Who’s going to host the Oscars,” like it’s our job!

A day doesn’t go by where my Facebook feed is not filled with acrimonious posts about all kinds of things that make me consider unplugging. In fact, I hesitate daily to post or repost things for fear that it’s going to start an unwanted debate. (It’s not that I don’t like to debate. If you know me, you know that I do.) However. I don’t want to lose friends over politics, nor do I want to waste precious time arguing with people who can’t see past their own point of view.

I’m at a point in my life where my friends, my Valentines, are far more valuable than all of that.

So, I ask: why is it so important to some people that Valentine’s Day is labelled and cast aside as a  Hallmark Holiday?

Of all the things it’s worth taking a stand about, is Valentine’s Day really one of them?

Why is it so abhorrent to take one day to actually express the love and gratitude you have for people around you? That’s not to say that you shouldn’t express love and gratitude on the other 364 days. You should!

But really, do you?

Do you take the time on all of the other days of the year to recognize the people in your life who make your life what it is? The people you would really give your heart to and the people whose heart you hope you have a place in? Do you Express those feelings?

How about we give each other a break? Fight over a wall or something and back off of the one day a year we are actually — literally — surrounded by hearts.

How is it possible that you can’t get behind that?

If it makes you feel better,  don’t buy a greeting card. Don’t buy roses. Don’t buy candy. Don’t buy balloons. Leave those items for the romantics among us.

But don’t ignore the fact that this is, manufactured or not, one day to acknowledge the people in our lives who make life worth living.

Ask the people in Parkland or Columbine or Sandy Hook or Orlando or Pittsburgh or Charleston… they’ll tell you: life is too short not to say “I love you” as often as you possibly can.

Just as your love needs attention all the time, so does your digital marketing plan. You need to nurture your marketing strategy all year long. Show your website some love. Don’t have time? We care enough to make the time! Contact Harmonia Media to learn how we will care for your brand 365 days a year. No chocolate or flowers necessary.

Word of Mouth is Where It’s At

Remember the days when you weren‘t “connected” 24/7? Most people don’t. And with the hyper high-tech connectivity comes a resurgence of old school word of mouth marketing.

However, there’s one big difference these days. The old “tell two friends and they’ll tell two friends and so on and so on” mentality is now exponentially farther-reaching. One social media post can be read,  watched and heard around the world by countless friends and family in an instant.

What’s more, with the unlimited amount of competitors in a space, people aren’t buying anything without referrals to help them determine where and when to click to buy. In fact, if they had to choose one factor they rely on when making purchase decisions, half of Americans say they would get referrals before taking the plunge. This underscores the importance of word of mouth.

Further, it’s clearly important that when people talk about your company, customer support and products/services, they are should be singing your praises. Complaints travel just as fast, if not faster, than the good stuff!

It is also important to know that “second-person” referrals are just as vital as the first word of mouth mentions. In fact, a second-hand mention shows word of your company is, indeed, travelling. It means one person told another and they are now referring you, based on their friend’s word.

If people share those good words online, it becomes digital marketing gold!

If your reputation could use a bit of shine, talk to us about getting the word out by putting your best foot forward. We also can help with managing your online reputation.

Contact Harmonia Media for a free phone confirmation today.

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