4 Great Ways to Repurpose Web Content

This article is the second in a three-part series on making your content work double and triple duty when it comes to marketing your brand online. Read Part 1, How to Repurpose Content to Reinforce Targeted Messaging & Save Time.

You’ve already spent hours creating content and there’s a variety of ways you can revive it to create something brand new. You’ll get more mileage out of a topic or article and you’ll be able to post on social media more often—without making yourself crazy looking for new ideas!

Change the Image 

This is the down and dirty method of repurposing content. Selecting a new image to go with a repurposed social media post takes moments and it immediately gives your old post a new shine.

Change the Format 

For longer form content, an article can be shifted into a shorter blog post, a blog post can become a new social post, and any information can be turned into an infographic!!

Video is IN!

Many companies opt to create video versions of content for YouTube. Pick the main points from your blog and create a script for your video. You can appear in the video reviewing the main points, or you can use stock photos or videos to bring your blog to life. Add a recorded voice-over explaining the points, and you’ve got yourself a YouTube video.

From there, you can link it to another post on Facebook, Twitter, or Instagram to drive your audience to your YouTube channel.

Length Matters

People have the attention span of goldfish these days (not a lot!) So another way to repurpose content is to take a short blog post and turn it into a listicle. Or, take a longer article and cut it down.

Another option is to separate a long form article into a series of very short bulleted posts.

One more comment on length… if you want a bunch of long- form content but are short on ideas, choose one of your established pieces and break it down into articles that go in depth on a variety of points made in the old article.

When looking for extra social posts, create several posts pointing out individual points in the same one blog post and lead readers to your blog to read it!

Take the guesswork out of content creation and posting on social media. Contact Harmonia Media for a consultation about how we can help drive more traffic (paying customers!) to your website.

And, if you missed it, read part 1 of the series here.

Start a New Fitness Routine: No Money or Training Required

Thinking about starting a new workout routine? You don’t have to sign up and pay money at a gym, nor do you need to log into yet another Zoom to practice group yoga.

I’m sure you’ve heard this before but all you need are your two feet (and maybe a coat and hat, at the moment) to kick off a healthy walking routine. Not only is walking a very easy way to ease into getting healthier and more fit, there are many other benefits that you may not be considering.

Scheduling a 30 minute walk on your calendar every day or at least a couple-few times a week ensures that you have a half hour away from meetings, phone calls and people asking you questions. You can bundle up (or not, depending on the weather) and do something you already know how to do: walk. No training necessary.

Don’t forget to pay attention to what you see, hear and smell. You’ll be very surprised about how fast the 30 minutes passes by and how much calmer you feel in one short half hour!

Of course, in addition to the mental health benefits of walking, this exercise helps you to:

  • Maintain a healthy weight and lose body fat
  • Prevent or manage various conditions, including heart disease, stroke, high blood pressure, cancer and type 2 diabetes

  • Improve cardiovascular fitness

  • Strengthen your bones and muscles

  • Improve muscle endurance

Make time for you! Tie up those laces and put one foot in front of another. Before you know it, you’ll be able to tell people you have an exercise routine that’s working for you!

You know, if you need the extra time in your day to focus on fitness, why not outsource digital marketing to Harmonia Media? We’ll get new customers knocking on your website door quickly and you can be outside enjoying the beautiful weather!

How to Repurpose Content to Reinforce Targeted Messaging & Save Time

This article is the first in a three-part series on making your content work double and triple duty when it comes to marketing your brand online. 

One of the biggest challenges content creators face is having a consistent flow of engaging content. This is especially true when it comes to posting on social media platforms including Facebook, Twitter and LinkedIn. You want fresh info to share but the idea bucket is dangerously low and time isn’t on your side.

What’s Old is New Again

What do you do? Smart content developers take what’s old—yet still great and relevant—and repurpose it.

Take a look at your blog and the last year’s worth of social posts. Everything you need, whether you’re in a time crunch or have hit a writer’s block, is in front of your eyes in the form of content that’s been written, posted and is ready for a refresh.

On social media, you can—and should—actually repeat posts over a period of time. First, not everyone saw it the first time (and maybe not the second or third either) and, even if they did see it before, repetition is key to marketing. Secondly, it’s quite likely your followers aren’t cataloging your posts. What is old to you will appear brand new to others.

Repurposing your best content will save you time and energy. Updating content that performed well in the past will help you take advantage of powerful information and continue to showcase your messages.

The bottom line is that giving your previous content a make-over will save you time and get more mileage out of work you’ve already done.

Invite Harmonia Media in to help you drive more traffic to your website with great content!

4 Ways to Beat the Monday Blues

1. Try to say “no” to long meetings on Mondays–unless you have no other choice. (There are four other days in the week!)

2. If there are tasks you have to do each week, spread them out so you aren’t slapped in the face with them every Monday morning.

3. Make a plan to grab coffee or lunch with a colleague or friend on Mondays. You deserve a break and you have to eat! If you can’t get away, at least bring something you love to snack on during the afternoon!

4. If all else fails, block out some time–even a 15-minute block–on your calendar for next Monday. Plan to take a walk or close your office door and meditate. Just give yourself a well-deserved break.

A bonus fifth idea!

Outsource some work to a valued partner! At Harmonia Media, we can help you with all your digital marketing needs (including content, emails, SEO, etc.) Reach out for help here!

Stay Out of Pain! An Ergonomic Work Space is Step 1

You’ve probably heard and read about ergonomics before. How many of us really pay attention to the best ways to make sure we are working in a comfortable space–and in the best body position–to keep you from straining your neck, getting headaches, etc.?

How many of us? Not enough.

People who stare at technology all day long are at high risk of being diagnosed with a musculoskeletal disorder. MSDs impact your body from the inside out. Sure, your lower back hurts but do you know that you are feeling pain because your muscles, blood vessels, tendons, nerves and ligaments are all impacted when you sit in the wrong position for too long.

By the way, you don’t have to be sitting to get MSDs. Staring down at your phone all day can cause severe neck and shoulder injury. If your job is to move around all day long–perhaps you are a nurse or a teacher–failing to wear the right shoes can cause serious foot, ankle, leg and lower back strain.

We can talk all day about the injuries employees get when they are not taking steps to protect their bodies, but this is not the time for talk. Take action by making sure your workspace is set up for YOU. If that means getting a different chair, or raising your monitor up higher, trying an ergonomic keyboard or putting a stool under your feet so your lower back is supported – do it!

According to the Athlete Desk, “Anyone who lifts, strains, reaches, pushes, or works in difficult body postures in a repetitive way is likely to be at risk for an MSD. Here are a few examples of MSDs:”

  • Shoulder or rotator cuff injury
  • Carpal tunnel
  • Lower back injuries and muscle strains
  • Tendonitis
  • Trigger finger (stenosing tenosynovitis)
  • Elbow injuries

It’s Time for a Workspace Makeover

The Mayo Clinic says there are several “office ergonomics” fixes that can be easily done in workspace in an attempt to ward off MSDs.

Keep Things Within Reach

Whether you have a spacious workplace or a tiny cubby, there are certain items you use all the time. These might include your phone, paperclips, garbage can or a particular cabinet. Make sure you can easily reach the items you use often within arm’s length. Don’t strain yourself reaching for the stapler! If you can’t have something within easy reach, stand up and walk over to access them. 

Your Phone

A quick note about your phone: whether you use your cell phone for business or you have an old fashioned desk phone AND you type or write a lot while using the phone, use a headset, earpods or put the phone on speaker (if you have a private space) so you aren’t trying to cradle the phone between your chin and neck. Doing this “cradling” trick is sure to be a pain in the neck sooner rather than later.

Your Chair

Unless you are sharing a space with others, it’s important to think about your work desk chair the way you would your bed. YOU need to be able to sit comfortably and safely in it. Therefore, raise or lower, tip forward or back, adjust the arm rests–do what’s necessary to allow you to sit with your feet on the floor and thighs parallel to the floor. The chair must support your back. It should feel good to sit down in your chair. For extra support, get a lumbar back cushion.

Footrest

Speaking of keeping your feet flat on the floor, another option is to place a footrest or small stool under your feet. If you can’t lower or raise your chair or desk, a footrest will give your legs and back the support you need.

Your Desk

You want to be able to sit at the desk comfortably. Make sure there is enough room for your legs (this isn’t an airplane-you don’t have to crunch yourself into a tight space.) If you are tall and can’t fit under the desk comfortably, raise the desk! You can even use blocks to raise it if the desk itself is not adjustable. Also, don’t forget about your footrest! If you need it, make space for it. You may also want to try a stand-up desk that gives you the option to sit or stand throughout the day.

Ah, now we get to some of the most important things you use whenever you are at work. Who among us can get away without using a computer monitor, keyboard and maybe a mouse?

Keyboard and Mouse

“Place your mouse within easy reach and on the same surface as your keyboard,” the Mayo Clinic advises. “While typing or using your mouse, keep your wrists straight, your upper arms close to your body, and your hands at or slightly below the level of your elbows. Use keyboard shortcuts to reduce extended mouse use. If possible, adjust the sensitivity of the mouse so you can use a light touch to operate it. Alternate the hand you use to operate the mouse by moving the mouse to the other side of your keyboard.”

Your Monitor

Ideally, you want to place the monitor an arm’s length in front of you. You want the top of the screen to be slightly below or at eye level.  If you are using a laptop and this distance disturbs your ability to ergonomically reach your keyboard, consider getting a full sized keyboard and plugging it into the laptop. 

It’s important to make sure that all of the items you use–especially your technology–are placed directly in front of you so you have easy, comfortable access to it.

Remember, this is your personal space and you need it to be designed to accommodate your body. If necessary, speak to your manager or HR about getting you a new desk or other items that will reinforce an ergonomic setup. Your neck and back will thank you!

Great Content and Increased Sales are Always on Trend

Each year, when we turn the calendar forward, companies get busy churning out “Trends” lists. The message is: this is what’s hot now and what will be even hotter this year. You better get on the trend train or be left behind at the station.

Sometimes, these “trend” lists can feel like they are coming from the proverbial “they,” as in “They are all eating chocolate cake, you should be indulging as well.”

Are you keeping up with the Joneses online?

In digital marketing terms, it’s true that there are always new ways to connect with prospects. But the foundation of clear, informative communication on all your digital platforms never goes out of style. Indeed, one thing that is always on trend: using great content to connect with customers to drive sales up!

When it comes to updating your website, social media platforms and email marketing assets, we think it’s not worth getting overwhelmed with the trends. “What’s Hot” and “What’s Not” change as quickly as Google changes its algorithms.

Instead, Harmonia Media suggests that you focus on human connection. We are communicating on screens and via apps more than ever before. What you say and how you say it, especially online when the recipient might not quite follow or fully understand your intentions, has got to be Priority No. 1.

When it comes to marketing your company, communication, clear and concise, is not a trend. Or, if it is, it’s certainly been on the top of the trendy list since the beginning of time. Whether you are speaking face to face (or over a screen), by phone, by text, on Facebook or LinkedIn or any other platform, conveying a message that is:

A. Understandable to your listener

B. Informative and worth their time

C. Capable of causing the reader to take your desired action

Digital communication is still good old conversation–but in smaller bite-sized chunks that resonate quickly. It should almost go without saying that “quickly,” is quite key. Online, you have seconds to grab attention or be abandoned (or worse, trashed)! If you are being totally ignored, that’s also a content issue.

This is especially true on your website, your main digital hub. Assuming your SEO practices are driving traffic to your website, it’s the job of compelling content to keep potential customers there and poking around until they find what they want and buy it!

Consider the brick and mortar comparison: A person walks into your store and begins to look around. You say nothing. You are standing right there and are completely capable of welcoming them in, asking how you can assist and even leading them directly to what you most want to sell (or to what they just asked about.) But you allow them to walk around and browse. No communication.

Perhaps you get lucky and they find something that interests them. More likely, however, they walk out without having ever touched their wallet. They had no incentive to stay. They might have even been put off by your lack of desire to attempt to communicate.

In this scenario, you lost a sale because you failed to engage with a prospect who was standing in front of you! Just think about how easy it is to lose online prospects when you don’t go out of your way to roll out the red carpet, so to speak, invite customers to browse on your website or engage in conversation on social media.

It’s easy to make these mistakes online if you aren’t fully focused on creating a customer experience that draws the buyer in and brings their attention to the services and products you are selling in a way that makes them have to click and buy!

When you do a search for a particular product, aren’t you most excited about search results that draw you in–answer your question or lead you to a place where you can get what you need? Of course you are!

When you make sure to stay in conversation with your potential customer, from the moment they find you until long after they have purchased your product (think email nurturing!) they will not only remember you but they will also refer you to others. The opposite, by the way, occurs when someone gets to your website and gets frustrated with the experience. (It’s very similar to being ignored in a shop.)

Need some help with content?  If you want to make sure your content provides a great customer experience, we can help. Reach out to Harmonia Media for a free consultation about your digital marketing strategy.

Content Planning: Using an Editorial Calendar

One question that plagues every social media manager is “What should we post next?” An editorial calendar is a tool you can add to your social media toolbox that will save you and your team time and frustration.

Just as it sounds, an editorial calendar is a lineup–by week, month, quarter, year, whichever you prefer–of topics you want to cover with posts on your social media platforms. There are some things you can add to the calendar without even thinking about them; holidays, for example, are pre-set. If you know your company always has a summer party July 4th weekend and a holiday party mid December, you can pencil those in, too.

Then, it takes a bit more effort. It’s important to consider your company’s goals for the upcoming period of time. Are you launching a new product or service? Is the main goal hiring more employees? Do you like to tie current news to your posts?

An editorial calendar is an important part of the content strategy process. By determining which topics you want to post about in advance (think quarterly or a six-month calendar), you can coordinate the content strategies for all your platforms. You can post blogs, for example, that match up with the topics you are posting about.

Need Help with Content Strategy or Your Editorial Calendar?

Outsource Social Media Management to Harmonia Media!

An editorial calendar is pre-planned, so you know what the focus of your content should be for a month, a quarter and even a year. Many companies set up an annual editorial calendar and fill it in with the known dates worthy of a post. Holidays are a great example. You know you will want to always wish people a “happy” whatever.

Your calendar should also include the best times for your content to be published. This step requires some knowledge about your target audience, too. For example, if your business wants to attract young working professionals, your content might not do well when it is published at 8:30 a.m. People are commuting at this time or already in their first meeting of the day. This audience may respond better to a post during lunch hours because they are available to check their social media.

It’s not unusual to start off with general categories on your editorial calendar and add in specifics as you come up with them. For example, you can decide you are posting three times a week to Facebook, Twitter, Instagram and LinkedIn. Make note of which days of the week you will be posting on each platform.

Don’t get overwhelmed! You can plan topics as far out as you wish; or plan for the week or month ahead. The idea is to use the calendar to make your life easier. It’s a road map to help you keep on track.

Having a calendar doesn’t mean sitting down and writing everything in advance. No one has time to create 20-30 posts at a sitting. But, with a calendar to guide you, you won’t usually have to create content on the fly.

It’s a good idea to remember that having a calendar doesn’t mean “never” having to bang out some content at the last minute. Things change and you may have a comment or new focus at some point in the future. Be flexible!

However, since keeping your social media platforms current requires you to be organized, an editorial or content calendar can help you by detailing what and when you will post–and when you will be posting it. Furthermore, when you and your team sit down to brainstorm topics for the calendar your creative energy will trigger each other to continually come up with better ideas.

More Reasons to Create a Social Media Editorial Calendar – And to Stick with It!

1. Editorial calendars can help you with consistency. Social media posting should be a regularly scheduled thing. You want to be constantly touching your readers to stay in the conversation and keep your company top of mind for clients and prospects.

2. Editorial calendars help you keep the conversation flowing. Posting consistently will increase engagement with your audience, provide you with feedback and give you valuable insight into your audience preferences. You can apply these insights to future content and create a valuable asset to your business.

3. Editorial calendars help you save time! Keeping a calendar will save you from scrambling at the last minute to get a post published. Once you have your strategy, you can establish the type of content that will help you meet your goals on all platforms and your blog.

Don’t let creating content stress you out. Manage your content as well as your time by using an editorial calendar. Or you can take a completely stress-free approach. Talk to Harmonia Media about managing your social media content. We will help deliver fresh and engaging content to your audience so you have more time to focus on your business.

Grow Your Business Bigtime with Email Marketing

If you are like most people, email is both a blessing and a curse. On one hand, you can communicate in a hot New York minute with a few keystrokes and the click of a button.

That being said, everyone else can communicate with YOU. This means hours of your life that you can’t get back sorting through emails to find the ones that are meaningful and worth your time.

According to Pew Research, 92 percent of adults who interact online have email accounts. (Fewer have a social media profile–only 79 percent.) But, when you zero in on the business world, these numbers take a whole new perspective. One might even go out on a limb and say that email is synonymous with business. Without it, you are talking to yourself!

Using Email to Win New Business

What does this mean for your business? It means that when you hear digital marketing companies say “email is dead” and that drip and nurturing campaigns aren’t worth your time or money, they are focused on their own agenda–not yours.

Even if the research on email users is inflated, statistics say over 5.5 billion email accounts exist and the number goes up each year. Think about your own time looking through your email inbox. You’re doing it. So is everyone else.

The key is to get good at picking out the important subject lines, so you make your time count. From a marketing perspective, you want to make sure the emails you send fall into the “must read” category, as well.

One more statistic for you. Pew Research reports “six in 10 American workers say email is `very important’ for doing their jobs.” If email is alive and thriving, it stands to reason email marketing is not only effective but, when done well, gets a private audience with your prospect.

With email marketing you can:

  • Get new customers
  • Communicate with clients
  • Promote your product and services
  • Keep your brand top of mind

So, What’s the Problem?

Let’s go right back to the beginning of this blog post. Inboxes are stuffed to the gills hour after hour with marketing emails. It may be super annoying to receive them but companies know that, statistically speaking, email marketing has the best chance of catching the eye of a prospective client.

So, if you can’t figure out how to make your emails stand out from all the others trying to drown it out, there’s a major problem. You’ve created the proverbial “If you shout in an empty forest, will anyone hear you?”

The best way to overcome the pitfalls of tepid–at best–email marketing campaigns, is to make sure you are writing great copy, using attention-grabbing subject lines and crafting calls-to-action that actually tell your readers what you want them to do.

You can grow your business bigtime with email marketing. Don’t waste another minute thinking you can’t.

Just give Harmonia Media a shout and we will put together an email campaign that will help you shower some love on your current customers so they become repeat customers. And, Harmonia will use customized email marketing strategy to drive new business.

Call us, email us or fill out our convenient online contact form and we will reach out to you. Harmonia will help your company rise above the noise of crappy email content so you are seen and heard!

(800) 531-3704

team@harmoniamedia.com

Want Your Social Media Marketing to Work? Do These 3 Things

It’s amazing how almost everyone has their phones in their hands throughout the day, many checking in on social media to see what’s happening in their online world.

Why is that amazing, you ask?

It’s amazing because the very people I’m referring to could be using social media for more than personal use. They could be connecting with people and driving new business. Is this you?

Business is highly sociable! Imagine how much you would be interacting with your online contacts if you posted on your business platforms every time you picked up your phone to check your snaps, likes and replies.

Actually, the experts say you have to do the following 3 things (much less work than posting all day long) to have a successful social media presence for your business.

1. Make Sure Your Words Count

Posting for the sake of posting isn’t going to make you a thought leader in your space. It’s important to share quality content with your online peeps. This means not copying and pasting posts from ages ago or between feeds so that your social media reads like the proverbial broken record.

Be innovative, informative and entertaining. 

Look, I get it, it’s difficult coming up with content for a post once in a while, much less daily or even weekly. If you’re not a writer, how can you be expected to pull great content out of thin air? You’re being paid to do whatever it is that you do well. It’s difficult for writers to create pithy content on a dime!

Still, they ask you to supply content. Some tips to get the job done: create “lists” such as Top 3 X or 7 Reasons You Should Never X, find an article well worth reading and post a link with a few lines about why you recommend it or hire someone to write a blog post that you can promote. (If you opt for the latter, email Bari@HarmoniaMedia.com and we can talk about how to raise the quality level of your content!)

2. Be Picky About Your Social Media Interactions

It’s not unusual, in an effort to build a following, for someone to randomly look to connect with people or accept requests to connect. Bad idea. It’s important to make sure your connections are valuable for a few reasons. Here are three.

First, some intern at a company in a different market space than you won’t be able to help you, nor are they likely to be a customer.

Second, when people who need you look you up on social media, they are going to look at your friends, followers, connections, etc. Want to appear impressive? Be impressive by connecting with people who make sense to be a part of your digital world.

Third, the whole point of making connections in the social media world is to be interacting about topics that matter and will help advance your career or increase your sales, etc. If you are following the wrong people (not bad people, just people who can’t get you get where you want to go!) then you won’t have the opportunity to see posts from those who can help you or, better yet, want to engage in business with you or your company.

Again, a great idea might be to hire a company, like Harmonia Media, that can manage your “social media life” and make sure you are connected in a meaningful, prosperous way.

3. Post and Post Again!

This feels like a no brainer and almost so obvious we shouldn’t be discussing it. If you aren’t active (daily if possible!) on your chosen social media platforms you won’t see posts that could be the start of a great conversation, nor will people see anything from you. This is a big risk because consistent posting creates trust and keeps your company top of mind for prospects. If you aren’t there, you can’t be seen, right?

If you do the right things, social media can work its magic and drive potential clients right to your website. Getting lazy will do the opposite. Or at the very least, it will do absolutely nothing for your company.

Instead, make an investment in social media and get in on the conversation. Everyone is doing it. And, if all your clients and prospects are doing it, that’s not only where you want to be, it’s where you NEED to be to grow your business.

Need content, social media or other digital marketing assistance? Contact Harmonia Media for a free consultation at team@harmoniamedia.com or fill out our convenient online contact form.

Why You Need to Upgrade SEO on Your Website

SEO, or search engine optimization, is a critical piece of the digital marketing puzzle. Without a great SEO strategy, one that gets reviewed and tweaked often, your website won’t come up in searches on Google, Bing or any other browser.

Neil Patel, New York Times bestselling author and top web marketing influencer, said, “75 percent of people will never scroll past the first page on a Google search.”

In the same article, Patel joked, “Where should you bury something that you don’t want people to find? Answer: On the second page of Google!” Hahahaha!

Bottom line: Your website needs to rank on the first page of Google. And the only way you’re going to get to page one is by partnering with a digital marketing agency that rocks SEO strategy–organic and paid.

Not yet convinced? Here’s some more benefits of SEO:

Want more high-quality leads? You need SEO.

Search Engine Optimization is the most strategic way to drive high-quality leads. 

Need to measure ROI?

You need SEO.

Worried you’re writing checks that your website metrics can’t cash? When you upgrade your SEO, you can measure, improve and re-evaluate your Analytics. You will always be able to know which keywords worked best, how many people clicked to your site and even how long visitors stayed on each page!

Want to beat out your competition?

You guessed it! You need SEO.

You know you have competition.  I’m hard-pressed to think of a company that makes/ sells a product or service that isn’t available for purchase in all types of sizes, colors, flavors, etc. (Maybe NASA?) If your company’s site has been optimized for search and a competitor’s hasn’t been, it’s fairly clear which website will be getting more traffic. SEO, in this case, is a huge billboard to your website. With a lack of well designed “billboards” from the competition, clients will be directed to you!

SEO Is Always Working

Let’s say you sell high-end cutlery. Customers are not always focused on buying new knives, are they? However, where do you want to be when someone is on the market for some new steak knives? Top of Mind! With great SEO, your website will be a go-to option whenever your customer is ready!

These are only a few of the reasons why every company with a website should invest in best-practices SEO.

Harmonia Media would love to help your website get to Page 1 on Google. Let’s jump on a call to discuss how we can help drive paying customers your way. 

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