Social Posting Made Simple in 4 Steps

Unless you are a writer, you can probably think of 1,000 things you would rather be doing than managing your company’s social media platforms. For one thing, corporate social media is not the same as handling your personal Facebook, Twitter or Insta accounts. Selfies are a “no.” Random thoughts about where you’ve been or where you’re headed are also big “no’s.”

Writing social media posts that will intrigue potential customers and get them to click back to your website requires some finesse, thoughtful consideration and, yes, some attitude.

Many companies choose to outsource these necessary tasks to writers who not only LOVE to manage to Copywrite but are also in tune with what people need and want to read about topics near and dear to your company’s mission. At Harmonia Media, we know just what to say. Contact us and we’ll tell you how we can make this challenging, but necessary, task off your hands.

Trying to make a go of it in-house? Take a moment to consider these tips that will help your social posts sing and, hopefully, connect better with your readers.

  • Know your audience. Sounds easy because who could know your audience better than you, right? However, many companies don’t consider what their customers need to know– they focus on what the company wants to say. Find a particular topic within your larger topic that people are talking about and write about that. For example, if you are a restaurant, don’t discuss “dining out.” Focus on the amazing Buffalo wings people stand in line to try.
  • I.S.S. In other words, simplify your message. Don’t use jargon that people can’t understand. As an example, do you know what K.I.S.S. means? If you didn’t, you would be quite annoyed if I made you work harder and look it up. Therefore, as we like to say, Keep It Simple St*pid!
  • Call to Action is Key. What do you want people to do after they read your post? Do you want likes or shares or clicks? Be specific with your goal so you can write a CTA that gets people moving in the direction you want them to go. If you are trying to get people to call you, including the phone number and incentivize them to pick up the phone!
  • Use Images. Think about it… if you are like absolutely everyone else who thumbs through social media feeds, your eyes move to the ones with clever photos, infographics, videos and more. Your writing (especially the headline!) needs to grab attention but don’t forget your first shot on goal is definitely an image that compels the reader to tune into your message.

It should go without saying (but here goes!) that your posts should be relevant and informative and interesting. Would you read your feed? Your customers are real people who are busy with their own lives and come to social media to interact about topics they care about. Say something worth reading and your audience will come.

Ready to get started? Great! If you need some help, Harmonia Media is just a call or click away.

 

Online vs. Offline: Finding the Marketing Strategy that’s Right for Your Company

When it comes to marketing your company, there is certainly more than one pathway to success. However, whichever strategy you use, many of the basic ingredients remain the same. In fact, it’s always a giant melting pot of ideas, initiatives, failures & tweaks, hard work and patience.That being said, as eloquently stated in a recent SmallBizDaily.com article, Offline VS. Online Marketing: What You Need to Know Before Starting a Business, finding the right mix of all the myriad marketing ingredients available in today’s marketplace is the key to the perfect — and successful — recipe.

“Get started by making a plan and assessing the value to your business of the various online and offline tactics,” according to the SmallBizDaily.com article.

Offline Marketing: This is what’s known as more traditional marketing. It includes print articles and advertising, brochures, TV and radio, and even — dare we say it?! – in-person networking!

Non-digital forms of marketing still work, but in a marketplace that is spinning thanks to technology faster and faster every day, focusing on digital — IOHO (in our humble opinion) — is the best bang for your buck.

Online Marketing: If you have an eCommerce business, it stands to reason that online, or digital marketing, is a great option for you. You are already trying to drive Internet buyers to your website so you might as well use the strategies known to be effective. These include SEO, paid to advertise, linking strategies and email marketing.

Another huge digital marketing strategy focuses on social media. Anyone who is anyone is anyone is on one social media platform or another. You want to be where your prospects are hanging out. Believe us, you’ll find them on Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.

Point of note, even if your business isn’t solely online, you have to understand that your customers are looking for you there. That being said, strategic digital marketing can drive customers to your brick and mortar establishment as well as your online headquarters.

Need help with your online marketing? Contact us today for a free consultation.

Don’t wait another moment to connect with your customers online!

The truth is, successful marketing involves a little bit of everything. Anything that builds brand awareness and attracts the attention of your customers is worth the effort. The real question is: is it all worth the money?

Offline marketing tends to be more expensive and success is more difficult to track. Digital marketing comes with the promise of analytics. You will always know how your marketing dollars are working for you and if, and when, you need to change it up.

Need help figuring all this marketing stuff out? No problem, at Harmonia Media this is what we do all day. We encourage our customers to focus on their core business initiatives and leave marketing strategy up to us.

Contact us for a free consultation about your online marketing needs today.

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