Category Archives: Content Marketing

Long Content? Short Content? Just Make It Great Content!
January 8, 2020

Long Content? Short Content? Just Make It Great Content!

Anyone with a website knows great content is one of the most important keys to keeping Google happy and to engaging better with potential customers. Simply put, people search for information. If your website has the answer they need, you are golden.

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Repurposing Content: What’s Old is New Again
November 13, 2019

Repurposing Content: What’s Old is New Again

Effective web content isn’t easy to create. It takes a skilled writer, an understanding of the target audience and a talent for storytelling to compel reader, or customer, action. One great way to get the most of your content is to repurpose

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The Most Important NON-TECH Reason to Update Your Web Content
August 14, 2019

The Most Important NON-TECH Reason to Update Your Web Content

What’s the point of having great content on your website? There are actually at least three reasons to make sure your content marketing is extraordinary. (Two of them are Google-related; one is less tech-y.) These are the same reasons why, no

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Social Posting Writer’s Block? Here’s 8 Ways to Get Unstuck
May 25, 2019

Social Posting Writer’s Block? Here’s 8 Ways to Get Unstuck

You know you need to stay in constant communication with your customers and prospects via your social media platforms. However, easier said than done, right? After all, perhaps you are not a writer and marketing ideas don’t come easy to you.

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New Year, New Website Content!
January 3, 2019

New Year, New Website Content!

If you are a business owner, you likely have one of three thoughts about your company’s website. You LOVE it! You just spent a ton of dough to update it and it looks freakin’ awesome. You HATE it! Maybe you never liked it or maybe it is old and

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Use Great Web Content to SAVE Money
September 26, 2018

Use Great Web Content to SAVE Money

In the world of digital marketing, we know two things about content. Content has to be compelling, creative and high quality to get Google’s attention. Traffic-driving SEO is dependent on quality content. As a longtime

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Stop Chasing Customers Away with Crappy Web Content
June 27, 2018

Stop Chasing Customers Away with Crappy Web Content

Let’s define “content,” for the purposes of this blog article, as editorial (words) that attracts customer attention, fosters connection and provides a clear space for effective communication. Simply put, when your website and other digital

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When is Comes to Content, More Isn’t Always Better
March 21, 2018

When is Comes to Content, More Isn’t Always Better

There’s a rumour out there in the world of digital marketing that has to go. More content isn’t always better for search engine analytics. Do you know what’s better? Actually being better. Google wants high-quality content. Some great

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3 Ways to Attract Eyeballs with Great Social Media Content
November 9, 2017

3 Ways to Attract Eyeballs with Great Social Media Content

As with everything else, when it comes to content marketing — especially for social media — there are many ways to get the job done. However, there are some tried and true best practices (yikes, next I’ll be saying “paradigm shift”

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Conventional Content? No One’s Got Time for That
November 2, 2017

Conventional Content? No One’s Got Time for That

OK, maybe that seems a bit harsh. If you have a website, you need content. And, if you are like the vast majority of companies with websites, you have way too much (or far too little) content. Moreover, let’s face it, it’s not great. To succeed

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