If you are in business today, you are doing business online. Or, at least you should be. 

After all, “online is where all your potential customers are looking for what you sell.

Whether you are actually selling your product or service online, or simply using the Internet for branding and awareness purposes (marketing), you will best grow your client base by using the Internet to communicate with customers and prospects.

If you don’t have a website,

stop right here and

contact

Harmonia Media

for a digital marketing consultation NOW.

If you’re not doing business online these days, you’re likely not doing much business.

Is It Time for a Website Refresh? 

OK, let’s say you do have an online presence but it’s not working so well. Maybe it never did. Maybe it was effective when you first launched but now there are any number of challenges that are keeping potential customers from either finding you or clicking “buy now” once they are on your site.

These may include bad SEO, poor quality content, lack of user experience, horrible or outdated design…the list goes on and on.

Further, digital marketing is not a “set it and forget it” proposition. Google changes its algorithms daily. Best practices get updated. New ways to attract customers online surface all the time.

There is nothing wrong with taking a real, hard look at your website, in partnership with an experienced digital marketing agency and making some updates that will drive customers and improve your bottom line.

So, you need digital marketing help. 

How do you choose the right digital marketing company for your brand?

Here are 3 TOP things to consider when choosing a digital marketing company.

• Start with a Consultation! Think of it like a first date…maybe a second and third. Not all service providers are a fit for all clients. For example, as a business owner, do you want to be involved with every decision from start to finish? Or, would you prefer to focus on your daily business and allow your new marketing company to manage the project (with your input, of course!)

Your answer to these questions should play a huge part in which firm you hire.

• Consider your budget. Wouldn’t it be great if budget wasn’t an issue and you had all the money in the world to spend on marketing?

If you do have a large budget, that’s great–make sure you choose a web company that will maximize every dollar.

However, if you are working with a tight marketing budget, be sure to choose a digital marketing company that understands your financial constraints and is willing to customize a program that grows with you.

• Choose a Full-Service Agency. You may not need a full website refresh, perhaps you only need a revamped SEO strategy or better content. Maybe what you really need is a customer nurturing campaign. Digital marketing comprises a wide range of services. The last thing you want to do is have to cobble together several companies when you can choose one with the expertise to do it all.

Selecting a full-service provider like Harmonia Media will ensure that all projects are being properly integrated. Moreover, one experienced firm that can determine what you need help with now–and as you grow–will be far more cost-effective in the long run.

One BONUS Tip…

Every company out there boasts about customer service. Consider all the companies you do business with right now (or in the past.) Are you getting treated the way you want? Are you bouncing around from contact to contact? Do you feel like your digital marketing company values your business?

At Harmonia Media, we offer concierge customer service. You’ll always feel like our most important client because you deserve nothing less. Find out more about the Harmonia Difference and fill out our contact form (or call 800.531.3704 or email team@harmoniamedia.com) to schedule a complimentary phone consultation.

It all begins with “hello…”

It costs less to encourage current customers to buy more than it costs to acquire new customers. You probably have heard this many times before. And, yet, we see it time and time again — companies are focused on dollar signs and, instead of nurturing current customers, they focus almost exclusively on driving new traffic to their websites.

I can’t shout this loud enough: when it comes to increasing web sales, your digital marketing strategy MUST include a nurturing program, with emails and texts, to your current customers (and also former customers who need a reminder about your company!)

Getting out there and attracting new clients is awesome. 

The more the merrier! However, if you already have a list of people who are doing business with you (and those who have done business with you), why wouldn’t you stay in touch with them? By staying in touch with them on a regular basis, you are getting onto their radar screen…staying top of mind.

People get busy, right? Do you ever buy something, love it but run out and forget to reorder? Or, maybe you bought something online, really enjoyed it, but never went back to that website to see what else might have your “name” on it? This has happened to all of us!

But you can do something about it right now. It’s never too late to nurture current and former customers.

Shortly after your first sale, email the customer and ask them to leave you a 5 Star Google review. And offer them an incentive to buy again or try something new!

If it’s someone who hasn’t purchased in a while, make them some sweet deal offers. People respond to BOGO or a significant percentage off of the current web price. If a customer forgot about you, remind them with a deal they can’t refuse!

You can also ask them to actively refer your company to a friend in exchange for an incentive.

Paying for Clicks is More Expensive than Email Nurturing

These days, the world of PPC is very crowded. Unless you do something or sell something that is incredibly rare, paying for clicks is going to be an investment. Sure, it’s an investment that will pay off in terms of winning new customers. But, while you are doing PPC, you shouldn’t forget about the customers whom you’ve already won!

Think about it this way…why spend all of your time and money trying to get the attention of someone who doesn’t know you when you can also be catching up with old friends (paying customers!)

When was the last time you reached out to an existing client? Maybe it was to just say “thank you” for making a purchase. Probably right after you collected payment for services rendered or products delivered, right?

No. No. No! It’s so important that you stay in contact with customers early and often; you want to be on their radar screens. If you don’t remind them to buy from you, who will? You can increase sales exponentially by simply working on a strategy to re-engage current and former customers. 

If you are wondering where to even begin, here’s the simple answer. Reach out to Harmonia Media and ask about email and text nurturing campaigns. This is what we do (among plenty of other digital marketing services and we would love to help you!)

Here’s a Quick Look at What a Customer Retention Program Might Look Like

To begin with, what exactly is customer retention? Great question! A customer retention strategy is simply an effort to get customers–people who have made purchases from your website– to visit your site again and be encouraged to click that “buy now” button again and again!

In the past, when snail mail postcards were all the rage, companies sent them out to customers, incentivizing them to buy again. No reason to cut down trees! We have email and it’s very easy to set up a series of emails — a campaign funnel, if we are using digital marketing speak — to stay in touch with your customers and give them reasons to return to your website.

Additionally, as mentioned, a nurturing campaign for former customers is a great way to bring them back into the fold. Perhaps they didn’t buy again for a good reason. That doesn’t mean you can’t say “hello” and give them a reason to try something else you sell.

You have absolutely nothing to lose and plenty of sales to gain! If you reach out and they “unsubscribe,” no harm, no foul, right? But….what if they buy again??

According to Shopify, “Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.”

It’s time to find out if Harmonia Media’s concierge service is right for you. 

Call us at (800) 531-3704 or fill out our convenient online contact form and we will reach out to you. 

Imagine this…

The year is 1990 and you own a business that sells immune-boosting vitamins. Sales are decent because you have a great location in the center of town with plenty of convenient parking.

All of a sudden, you hear the news (on TV or radio) that someone somewhere ate a bat or whatever and a rapidly spreading virus has turned into a worldwide pandemic!

The U.S. government mandates a shutdown and, next thing you know, business dries up. It doesn’t just slow down. No sales. None.

You’ve been forced to shutter your doors and THERE IS NO INTERNET.

No e-commerce.

No online store. 

There is no O-N-L-I-N-E!

(There’s also no social media you can use to communicate with customers nor PPC ads to drive traffic.)

Ok, so we know this is a made-up scenario for our times. (Business owners living during other pandemics experienced this reality!)

Thanks to digital marketing, e-commerce has been a saving grace for so many businesses who were either already selling online or pivoted quickly and connected with a digital marketing company like Harmonia Media.

In fact, an article in the New York Times reported that, “E-commerce is what prevented a catastrophic year for U.S. retailing in 2020. Instead of ending in a deep trough of red, online shopping pushed overall retail sales up nearly 3.5 percent, to $5.6 trillion, compared with the previous year.”

Those statistics were provided to The Times by the research firm eMarketer. The company also noted that in 2020, online sales increased by 33.6 percent year over year.

What does all this mean?

First off, we are not out of the woods with COVID yet. Many experts think it may get worse again before it really gets much better.

Therefore, if you aren’t selling online at all, you need to get on that Harmonia Media can help.

If you have a website that isn’t doing what you need it to do, it’s likely time for a new digital marketing strategy. Again, we can help drive traffic–real paying customers– fast.

According to the NYT article, in 2020 many businesses “hitched their fortunes” to e-commerce and that’s what not only kept those businesses open, but took them to new heights of success.

Let’s talk! Contact Harmonia Media for a free consultation about your digital marketing. 

We can find out if we are a good fit for each other during a 25-minute phone consultation.  Call (800) 531-3704 or fill out our convenient contact form and we will be in touch. 

Do you have all the customers you want and need to grow your business? No?

Harmonia Media will help drive real leads to your website and get them to call, click and/or buy!

Contact us now to learn more!

How? We will focus on three things:

1. Can customers find you? (SEO and location-based marketing)

If no one can find your company online, it doesn’t matter how beautiful your site design looks.

2. Do you love your website? (Design and content)

If people can find you, but your design is a mess or your content is poorly written and uninformative, it doesn’t matter that they found you — they’ll be gone in a click!

3. Is your site working hard or hardly working? (Calls to action)

If people find you and like what they see and read, but don’t bother to call, click or buy, they will be buying from your competition. Same goes for website speed. If your website takes too long to load or there are delays clicking through it, your customers will bounce.

Believe it. 

Give us 15 minutes of your time on complimentary 15-minute phone consultation call.

We will show you how we will help you pocket the money your current digital marketing strategy is leaving on the table

Contact Harmonia Media at (855) 535-4848.