Valentine’s Day.

I get that some people think it’s a Hallmark Holiday. They take a stand, refusing to acknowledge a day set aside for love.

Even several of the people I hold most dear expressed those thoughts when I said “Happy Valentine’s Day! I love you!” this morning.

But I have news for you. We spend 365 days a year moaning and b*tching about politics and work and children. We discuss crap like “Who’s going to host the Oscars,” like it’s our job!

A day doesn’t go by where my Facebook feed is not filled with acrimonious posts about all kinds of things that make me consider unplugging. In fact, I hesitate daily to post or repost things for fear that it’s going to start an unwanted debate. (It’s not that I don’t like to debate. If you know me, you know that I do.) However. I don’t want to lose friends over politics, nor do I want to waste precious time arguing with people who can’t see past their own point of view.

I’m at a point in my life where my friends, my Valentines, are far more valuable than all of that.

So, I ask: why is it so important to some people that Valentine’s Day is labelled and cast aside as a  Hallmark Holiday?

Of all the things it’s worth taking a stand about, is Valentine’s Day really one of them?

Why is it so abhorrent to take one day to actually express the love and gratitude you have for people around you? That’s not to say that you shouldn’t express love and gratitude on the other 364 days. You should!

But really, do you?

Do you take the time on all of the other days of the year to recognize the people in your life who make your life what it is? The people you would really give your heart to and the people whose heart you hope you have a place in? Do you Express those feelings?

How about we give each other a break? Fight over a wall or something and back off of the one day a year we are actually — literally — surrounded by hearts.

How is it possible that you can’t get behind that?

If it makes you feel better,  don’t buy a greeting card. Don’t buy roses. Don’t buy candy. Don’t buy balloons. Leave those items for the romantics among us.

But don’t ignore the fact that this is, manufactured or not, one day to acknowledge the people in our lives who make life worth living.

Ask the people in Parkland or Columbine or Sandy Hook or Orlando or Pittsburgh or Charleston… they’ll tell you: life is too short not to say “I love you” as often as you possibly can.

Just as your love needs attention all the time, so does your digital marketing plan. You need to nurture your marketing strategy all year long. Show your website some love. Don’t have time? We care enough to make the time! Contact Harmonia Media to learn how we will care for your brand 365 days a year. No chocolate or flowers necessary.