For the purpose of this blog post, let’s assume that you have a GREAT website up and running.
Let’s work together to keep the momentum going and drive new business.
Harmonia Media proposes a four-prong ongoing digital marketing strategy. By combining SEO and general website optimization, geofencing and pay per click (PPC) advertising, public relations and a nurturing eNewsletter campaign, we believe we can achieve success.
SEO & Website Optimization:
When more people are able to find your company online faster, the result is likely increased interest and possibly more business. Of course, you want the right people to find you — the people who need what you sell and can pay you for it.
Organic SEO (Search Engine Optimization) increases the visibility of a website while, at the same time, increases the quality and quantity of website traffic. We call this organic because it’s a result of high-quality back-end work done by experienced website optimization specialists.
Paid SEO, on the other hand, is just that; you pay search engines to make sure your website comes up with an option when certain topics are searched. This is called PPC (pay-per-click.)
PPC:
Just as it sounds, you set a budget and each time someone “clicks” on an ad (several options for ads, by the way,) you pay a fee for that lead. Combined with geofencing, Harmonia Media believes PPC is a great way to drive high-quality traffic fast.
Geofencing:
We choose an area geographically and place a high-tech virtual “fence” around it. When a quality lead (we set the parameters for this metric) enters that fenced-in area, they will receive advertising on their social media feeds, Google searches, and even while reading their favourite news site. Geo-fencing goes on behind the scenes, so to speak, using the same GPS system your phone or car uses to find people, places and things.
In other words, if someone is interested in finding a data privacy attorney in a certain geographic location, they would come “face to face” with an ad from you. Once they click on the ad to learn more, they would go to a page on your website that compels them to contact you.
We know that kind of technology, combined with old school public relations, will raise awareness about your company in your marketplace and drive interest (calls).
Public Relations
Harmonia Media PR is led by a national publicist who has generated needle-moving media coverage for countless entrepreneurs, businesses, nonprofits and public policy initiatives.
We can get the kind of coverage for you that will really put your company on the map.
Additionally, of course, another main strategy will be to further solidify your presence in the marketplace as a thought leader.
Nurturing Campaign
Content is King. We know this. When you capture the attention of your prospect and compel them with information, you’ve got them where you want them. A great monthly eNewsletter with multiple sections will inform about industry information, resources, and also promote your services.
Conclusion:
Digital marketing strategy is not linear, nor is it one and done. It takes a variety of shots on goal, over time, to drive success. Harmonia Media believes this quad-play is the most effective and efficient way to exceed your expectations and take your company to the next level.
