Soapbox time. Thanks, in advance, for allowing me to vent. I promise the point I make in the next two minutes will change your perspective.
Ready? OK.
Are you a leader or a follower? You’ve probably heard that question, asked that question of others…heck…wondered why some think the answer is such a big deal.
It should not be a big deal to others, but it is an interesting way to view yourself.
Case in point…
I know I’m a leader. I want to be in charge. I have lots of ideas and opinions and, at least according to the coffee mug my coworkers bought me, “You’re entitled to MY opinion.”
Yes, I’ve been called bossy. The horror! Bossy people get sh*t done.
But I digress…
The fact is that I’ve noticed the organizations that ask if you are a leader or follower think they want lots of leaders around. No one wants sheep, right? They want to attract vibrant go-getters — strong people who are willing to jump in and IT is done.
The problem is that those are the very organizations who already know how they want it done. In fact, for better or worse, ’til death does them part, there’s no changing “the way we’ve always done it.”
The situation can, and for me, often is, infuriating. You want my money. You ask for new ideas. And then you do it the same way, without an upgrade, it’s always been done.
I hate this because I am a Queen Bee, not a worker bee.
Why can’t we do it a new way? In fact, in business, we have no choice to change and grow. People change. Options change. Grow or die.
And, the truth is, doing the same old is detrimental for many reasons.
Some say, if you do it the way you’ve always done it, the results will be what you’ve always gotten.
No, ‘Fraid not.
At best, you have a lot of disgruntled sheep and some leaders who get very good at complaining from their perches about “doing all the work.”
There’s always a new way. Often, a better way. This doesn’t mean throwing away the tried and true.
This lesson is especially valid in the world of digital marketing.
Google tweaks its algorithms daily which means best practices on how to optimally drive web traffic or Search Engine Optimization (SEO) changes daily.
Great content requires constant upgrades because let’s face it, your business is constantly evolving. New products and offerings increase your bottom line. And even if you aren’t adding to your business, upgraded high-quality content makes Google happy.
Rinse and repeat.
If your digital marketing company has always done it the same way and your web traffic and sales reflect that stale behaviour, you owe it to your client and customers to find a new web company.
At Harmonia Media, there are no bad ideas. In fact, we’ve got lots of great ones about how to increase your bottom line.
Let’s talk! Contact us for a FREE phone consultation and we will show you why we are different from the competition.
