If you are like most people, email is both a blessing and a curse. On one hand, you can communicate in a hot New York minute with a few keystrokes and the click of a button.
That being said, everyone else can communicate with YOU. This means hours of your life that you can’t get back sorting through emails to find the ones that are meaningful and worth your time.
According to Pew Research, 92 percent of adults who interact online have email accounts. (Fewer have a social media profile–only 79 percent.) But, when you zero in on the business world, these numbers take a whole new perspective. One might even go out on a limb and say that email is synonymous with business. Without it, you are talking to yourself!
Using Email to Win New Business
What does this mean for your business? It means that when you hear digital marketing companies say “email is dead” and that drip and nurturing campaigns aren’t worth your time or money, they are focused on their own agenda–not yours.
Even if the research on email users is inflated, statistics say over 5.5 billion email accounts exist and the number goes up each year. Think about your own time looking through your email inbox. You’re doing it. So is everyone else.
The key is to get good at picking out the important subject lines, so you make your time count. From a marketing perspective, you want to make sure the emails you send fall into the “must read” category, as well.
One more statistic for you. Pew Research reports “six in 10 American workers say email is `very important’ for doing their jobs.” If email is alive and thriving, it stands to reason email marketing is not only effective but, when done well, gets a private audience with your prospect.
With email marketing you can:
So, What’s the Problem?
Let’s go right back to the beginning of this blog post. Inboxes are stuffed to the gills hour after hour with marketing emails. It may be super annoying to receive them but companies know that, statistically speaking, email marketing has the best chance of catching the eye of a prospective client.
So, if you can’t figure out how to make your emails stand out from all the others trying to drown it out, there’s a major problem. You’ve created the proverbial “If you shout in an empty forest, will anyone hear you?”
The best way to overcome the pitfalls of tepid–at best–email marketing campaigns, is to make sure you are writing great copy, using attention-grabbing subject lines and crafting calls-to-action that actually tell your readers what you want them to do.
You can grow your business bigtime with email marketing. Don’t waste another minute thinking you can’t.
Just give Harmonia Media a shout and we will put together an email campaign that will help you shower some love on your current customers so they become repeat customers. And, Harmonia will use customized email marketing strategy to drive new business.
Call us, email us or fill out our convenient online contact form and we will reach out to you. Harmonia will help your company rise above the noise of crappy email content so you are seen and heard!
