Why Even Hardcore DIY Business Owners Need a Digital Marketing Consultant
Almost by definition, small business owners enjoy being involved in day-to-day business activities. After all, you’re the one with skin in the game and if the business doesn’t grow, the buck stops with you.
That being said, entrepreneurs and growth-oriented business owners cannot possibly do it all...well. It’s just not possible. There aren’t enough hours in the day. Besides, anyone who thinks they know everything about everything is in for a rude awakening when it comes to being successful in business.
We aren’t suggesting you shouldn’t take a healthy hands-on approach to your business, but it’s just as important to know what you don’t know. And, the best way to do that is to contract with consultants who do what they do best.
Hiring a consultant, an expert in a particular field -- such as digital marketing -- is a win-win proposition.
- First, doing so allows you to focus on your core business.
- Second, you have the benefit of working with experienced professionals who can help you take your business to the next level.
Let’s Face Facts.
To save money, and keep a tight hold on what’s happening in the company, it’s not unusual for business owners to look for someone already on staff who can handle work better left to the experts. You may think it’s worth the cost savings to have your administrative assistant handle social media or take on blog writing on your own.
Sorry, but you would be wrong. Statistics reveal small business employees are already doing multiple jobs. When time gets tight, do you want them to ignore their “day jobs” in favor of important marketing tasks? Plus, there is a big difference between doing something and doing it effectively. And, surely, you already know that you don’t have time to write blogs, correct?
The truth is, we are all about being smart about saving money. However, by not managing your online marketing activities properly, you are not only losing money by failing to drive traffic to your website but you are likely spending money that isn’t working for you. (Remember, hiring ad hoc marketing help only saves money if the person hired is great at what they do. If not, you are burning money.)
So, if too much of your time is already spent on activities that are not core to your business -- shake your head “yes” -- you should really consider hiring a business consultant who can help you get on the right track to success. This is especially true when it comes to web marketing. If your prospective customers can’t find you to buy from you, why are you in business?
What to Look for in a Digital Marketing Consultant
First and foremost, a good digital marketing consultant will be clear about what they will do for you during the contract period. To do this properly, they will need to assess your current digital marketing plan and offer a “State of the Union” assessment.
Next, you should be able to rely on a marketing consultant to create a new marketing strategy based on your business goals. Look for questions about your products and services, your clients and target customers, your competition and more.
Last, but certainly not least, you’ll want a strategy for driving web traffic using great SEO, social media, high-quality content, email marketing, paid ad strategies and a wide variety of other online marketing tools designed to attract customers to your digital doorstep and to compel them to take action!
Harmonia Media would love to help you with all your digital marketing needs. From business consulting to website development and implementation to content that “wow” and the real, honest SEO strategies that drive traffic, you can rely on our expertise to assist you in growing your company.
Contact us for a free phone consultation and learn why Harmonia Media’s clients say we are different than the multitudes of companies that talk the talk, but fail to walk the walk. Read about Matt’s story...
By the way, if you are already in a digital marketing contract with a company that isn’t doing what they promised, Harmonia Media has an option for you. Contact us about a short-term consulting arrangement where we can not only assess your current digital marketing plan but help you move toward a new strategy.