Let’s define “content,” for the purposes of this blog article, as editorial (words) that attracts customer attention, fosters connection and provides a clear space for effective communication.
Simply put, when your website and other digital marketing assets are compelling enough to engage a would-be customer, it’s because your content is doing its job. (Content can also be defined as images, videos, infographics, etc.)
Much the same way we interact in person, online communications have to be interesting and thought-provoking. But you know what, the true key is being in the right place at the right time with the information someone needs.
Content marketing is important for a variety of reasons. Two are particularly important and worth your consideration.
- Great content creates relationships. People buy from companies they know and trust. People ask friends and family for personal referrals. By creating relationships with current clients/customers, you are bound to attract those oh-so important referrals.
- Google loves great content. Moreover, not only does Google dig quality content -- it demands it. Google algorithm changes made in the past couple of years have made set-it-and-forget-it copy obsolete. There was certainly a time when crappy content served as more than a placeholder on websites; it was the final copy! However, low-quality content doesn’t get read. It may even chase people away.
Now, you may be reading this and thinking you would rather go to the dentist than create website content. We hear you. Lucky for you, we LOVE to write great content that drives leads and sells.
Give the Harmonia Media team a few moments of your time during a free phone consultation and we’ll explain how we can make your ordinary content extraordinary.
Why wait? Contact us now!