Unless you are a writer, you can probably think of 1,000 things you would rather be doing than managing your company’s social media platforms. For one thing, corporate social media is not the same as handling your personal Facebook, Twitter or Insta accounts. Selfies are a “no.” Random thoughts about where you’ve been or where you’re headed are also big “no no’s.”
Writing social media posts that will intrigue potential customers and get them to click back to your website requires some finesse, thoughtful consideration and, yes, some attitude.
Many companies choose to outsource these necessary tasks to writers who not only LOVE to manage copywriting but are also in tune with what people need and want to read about topics near and dear to your company’s mission. At Harmonia Media, we know just what to say. Contact us and we’ll tell you how we can take this challenging, but necessary, task off your hands.
Trying to make a go of it in-house? Take a moment to consider these tips that will help your social posts sing and, hopefully, connect better with your readers.
- Know your audience. Sounds easy because who could know your audience better than you, right? However, many companies don’t consider what their customers need to know - they focus on what the company wants to say. Find the particular topic within your larger topic that people are talking about and write about that. For example, if you are a restaurant, don’t discuss “dining out.” Focus on the amazing Buffalo wings people stand in line to try.
- K.I.S.S. In other words, simplify your message. Don’t use jargon that people can’t understand. As an example, do you know what K.I.S.S. means? If you didn’t, you would be quite annoyed if I made you work harder and look it up. Therefore, as we like to say, Keep It Simple St*pid!
- Call to Action is Key. What do you want people to do after they read your post? Do you want likes or shares or clicks? Be specific with your goal so you can write a CTA that gets people moving in the direction you want them to go. If you are trying to get people to call you, include the phone number and incentivize them to pick up the phone!
- Use Images. Think about it… if you are like absolutely everyone else who thumbs through social media feeds, your eyes moves to the ones with clever photos, infographics, videos and more. Your writing (especially the headline!) needs to grab attention but don’t forget your first shot on goal is definitely an image that compels the reader to tune into your message.
It should go without saying (but here goes!) that your posts should be relevant and informative and interesting. Would you read your feed? Your customers are real people who are busy with their own lives and come to social media to interact about topics they care about. Say something worth reading and your audience will come.
Ready to get started? Great! If you need some help, Harmonia Media is just a call or click away.