All great writers (and plenty of not-so-great writers) get kicked in the butt by writer’s block occasionally. And, quite frankly, it’s usually at the worst time possible. There’s a deadline coming up… Your editor wants an update on strategy… The calendar is looking fairly sparse and your idea bank is empty…
Don’t despair. We’ve got you covered. You may not win any Pulitzers with these tips, but done well, all social media and digital content can succeed in driving traffic in droves. (Besides, nothing gets the creative writing juices flowing like meeting a deadline and anticipating the next.)
Hashtag it Up!
You’ve seen it all on your Twitter and Facebook feeds, I’m sure. It’s National Cookie Day! It’s National Go For a Walk Day! It’s Hug Your Best Friend Day.
You know what I know for sure? Whatever business you are in, whatever you are selling -- there’s a day (or seven) that’s perfect for a quick social media mention.
Now, you may have to get creative. Recently, I was working on a social media campaign for a travel agency. National Oreo Day was around the corner. Mmmmm…. Oreos.. Ok, I’m sorry, where was I? What does a travel agency have to do with cookies? I spoke with my client about some of the restaurants he has traveled to and asked about his favorite desserts! Bingo! There’s a pub in Tahoe that serves an amazing Oreo pie: #NationalOreoCookieDay.
On the flip side of absurd hashtag celebrations are the days we love to gather with family and friends. You know, real holidays? You can turn any topic into a Valentine’s friendly post. Where do you think Christmas in July came from? Marketers!
Go beyond the calendar and look closer to home, as well. Is it the anniversary of your founding, launch of a product, etc? We are really just talking about anchoring content to important dates.
Quirky sells. Take a look at Google and it’s daily logo change. You probably couldn’t care less about some of the widely bizarre and unheard of things Google celebrates on the daily. But, admit it, when you visit Google and you see the regular colorful logo it’s, well, eh.. not as fun.
Go Beyond Your Product or Service
We all like to do business with companies we believe in and that make us feel good about ourselves (and spending our money.) Next time you feel stymied by writer’s block, look a bit deeper into what’s interesting about your company - beyond what you sell.
Maybe there is a truly interesting person in your mix? Perhaps your CEO has an amazing story that led to the founding of the company? Suggest a volunteer activity and take and post photos showing your team doing good. How about customer case studies?
There are plenty of things to write about. Pick your head up and look around.
Assuming your business is providing the world with something useful, there are likely plenty of pieces of advice you can share. Start a Q&A aspect of your blog and, when content is scant, approach someone in the office and ask them to tell you one thing they want customers to know about your product or service. Turn it around and write it up as a Q&A. Bam! Instant branded, useful content. (Once you have a handful of these tips, you can add them to the FAQ or create a video series.)
It’s true, writer’s block is a b*tch. But, there are ways of getting around it. Incidentally, a cold glass of milk and a handful of Oreos has been known to give writers a boost of creative energy. Believe it.