In my previous blog post, Social Media 101, I laid out some pointers on how to get started. Now that we’ve gone down the path of Social Media, I’d like to take you up close and personal with some of the different platforms. The best way to do that is by answering the questions of who, what, where, when, why and how.
Let’s start with Facebook.
So you’ve got your Facebook business page up and running. Now what? It’s time to build your fan base.
Don’t panic. You can do this.
Here are few types of connections you should make and how to go about making them:
1. Friends and Family
To be clear, I am not suggesting that you send out a mass, spammy invitation to your Facebook friends to like your new page. However, your close connections are a valuable lead generation source that shouldn’t be ignored. It will just require some extra finesse. So go through your list find those people who you think would want to hear about your project, and which ones might be ideal clients themselves or know someone who could be. Then, go ahead and craft some thoughtful status updates and private messages telling them why you’d appreciate their support, and why they might enjoy the stuff you’ll be sharing on your page.
2. Industry Leaders
This is a no-brainer, right? There are people at the top of your field who have the level of success that you may aspire to and who have the social media following you would pay dearly for. You can interact with these leaders by liking their page, and sharing interesting stuff that they post on your page. Some superstar leaders may even answer some of your mentions. But, don’t get frustrated if they fail to — someday you might be that famous, too!
3. Ideal Clients
These are the people who fit the profile of the type of person you want to work with or who would buy your products. And here’s the good news: you won’t have to look to hard to find them. Most likely your ideal clients will be people who you are already interacting with on other Facebook pages and blogs. The next natural step would be to ask them to join your Facebook community and like your page.
Time to take action!
Just because you invited people to like your page or you have liked their page doesn’t mean that they will automatically jump on your Facebook wagon. You need to give them a reason to! The key here is interaction — which, of course, is the social in social media.
I would love to hear how you will put these suggestions into action or if you have some of your own tips that you can share with our community.
Of course, don’t forget to like us on our Facebook page!