on

It’s a coffee pot.

OK, truth. I had a latte (mochaccino, thank you very much) and it was delish! I truly enjoyed the frothy head. I didn’t even need sweetener. And it got me thinking. I deserve more than just a K cup in the morning, don’t I?

So I got actively involved in the conversation. And, by involved, I loaded my plate with both Oreos and warm chocolate chip cookies and relished my creamy cup. And by actively, I kept nodding and thinking to myself “who knew there were so many options and opinions about this stuff?” (Hey, I sat there. Give me that.)

Lucy swears by the Nespresso; she says it saves her lots of cash and time. She gets her fancy drink and doesn’t have to stop at the coffee shop on the way to work.

Janis loves cappuccino and she has a machine, but she doesn’t have the time to really use it. It comes out of the cupboard on weekends.

Jeannette has the Capresso. It’s kind of the like the Nespresso (no, really?) but it has a special milk frother. She can’t live without it and thinks it’s worth getting up in the morning for it.

I think I stopped listening to the conversation at that point. My head was spinning, the cookies were gone and my cup was empty.

My takeaway, however, is that choices abound and there seems to be no shortage of people who love to talk about their bougie coffee pots.

Look, I do love a satisfying cup of joe. But I don’t like spending a lot of money on it. I’m not a Starbucks girl. Nespresso and Capresso “capsules” seem super expensive for my budget. In fact, dare I say it, a $1 cup of coffee at McDs has been known to hit my sweet spot.

Don’t get me wrong. I love me some George Clooney. But even he couldn’t make me cash out on an expensive coffee pot.

My bottom line is that my criteria for a great cup of java is all mine. I need to drink beverages that taste good to me. And that is subjective. There are rules, yes. I need a cup filled with liquid that has coffee flavor (and pumpkin spice, too, if you have it. thanks) some creamer and one packet of the pink stuff. (And cookies. Lots of cookies)

Perhaps at this very moment you are cringing at my choice of sweetener or that I use the fake stuff at all. Maybe you like a black cup of joe -- straight from the bean. And it’s OK if you winced about my drive-through option, because YOU don’t have to go there. You can choose the cup of coffee that suits you.

I’m grateful to my friends for opening my eyes to all my options. Google helped me take it from there to help me make a decision. (Wait for it…)

There’s a World Wide Web’s worth of time and space where you can find out about your options about absolutely anything you want or need.

In fact, it’s the same with digital marketing. I may not know that much about coffee, but I do know some things about online marketing.

  • I know to attract customers and grow your business, you NEED a digital marketing strategy.
  • I know that one size doesn’t fit all and that there are so many pieces to what we call “digital marketing” puzzle -- design, SEO, content, social media, linking, email nurturing, PPC…
  • I know that you can find web companies that are willing to charge top dollar and provide little to no help.
  • And I know there are companies that are very happy to sell you far more than you actually need.

The point is, smart companies have options. Just as we all can choose our morning brew, a company looking to drive web leads has an array of digital marketing companies to help them drive online business. It’s critically important to have a digital marketing strategy but equally as important to have one that suits your company’s particular needs -- personality and budget.

If you are less than completely satisfied with your web traffic, there are myriad reasons why your current marketing strategy may need an overhaul. It could be a quick fix or maybe your current company is dropping the ball. We can’t know until we take a look.

Change is good. We would love the chance to see how we can help you grow your business.  Harmonia Media is different than other digital marketing companies. Give us a chance to explain why during a consultation about your business goals.

Contact Harmonia Media for a free phone consultation. Find out if we are your cup of tea. (Sorry, I had to do it!)

  1. S. I did wind up buying a milk frother. Now I can enjoy my pumpkin K-cup with a creamy head. Best of both worlds in my opinion. There are always options. You just have to look for them.