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Have you ever been in a real courtroom or watched a courtroom drama on television and heard the judge order the jury to “disregard” whatever was just said in open court?


If you’re like me, you think, “no one can unhear that.” Despite the judge’s request, the words loom large. It doesn’t matter that the utterance should never have been said out loud. As they say, you can’t unspill milk.


That’s how I feel about reputation in general. You get a few times in life, if you are lucky, to reinvent yourself. If you move, for example, you can use it as a way to get a fresh start in a new place with people who are meeting you for the first time. Similarly, a new job or going to college often present similar opportunities to begin again...to reinvent yourself.


It’s with that in mind that I just don’t understand President Trump’s decision -- at first -- to refuse to lower flags to half staff in honor of Senator John McCain’s passing. Eventually, he agreed to honor the American hero, the way every modern day president before him has done when a member of Congress has passed.


But we’ll remember the hours when the flags flew high. We can’t unsee that.


Of course we know that history is not kind to people in lofty positions who fall short of our expectations. President Bill Clinton...well, I needn’t elaborate on this point. We all know that Clinton will be known for a lot of things, positive and less so. And, he will always be the man who “didn’t have sexual relations with that woman.”


But did. And we can’t un-know that.


The issue is simply this: it’s true you only have one chance to make a first impression. It’s also true that you have day after day after day to put yourself in a better light. You can’t disappear a grievous mistake, but you can learn from it and try to do better. You can try to reinvent yourself.


For companies, operating without a brand-protecting digital marketing strategy is like sailing a ship without a captain. It’s going nowhere fast. And, chances are, it’s going to crash.


Attention business owners: don’t wait until you have a problem to fix it. Act, don’t react to market changes.


Partner with a digital marketing company that will not only protect your reputation but be by your side when something goes awry. A sound digital strategy for web design and development, optimization (SEO), high-quality content and social media management will keep you ahead of the curve and firmly on track for success.


And, if you have someone who decides to tweet errantly without regard for reputation, working with a partner like Harmonia Media ensures your access to a fixer, as well.


If your current digital marketing strategy isn’t overwhelming you with customers and sales, you owe it to yourself to find out about Harmonia Meda. Contact us for a free consultation today.