Every business is different based on size, focus, budget, etc. So without getting too specific, I wanted to start the conversation about how small businesses can start to think about the different venues to place your marketing dollars along with some insight from our experience.
These days, of course, it’s just downright silly for a business not to have a professionally designed, updated, and fully functioning website. On the other hand, I have met several small business owners recently who have spent many thousands on their site and left no money in the budget to actually promote the website. Uh oh! With no budget left for SEO or social media and email marketing, which are some of the ways you even let potential customers know that your business exists. So yes, a website is important, but be sure you plan to have some of your budget dedicated to driving people to the website that you invested in.
2. Social Media
Since the advent of Facebook and Twitter, social media has become all the rave. With new sites popping up all the time it has just gotten that much crazier to manage your social media marketing with value and consistency. That’s why it’s important to figure out which channels are the best for your specific business, and to create a marketing strategy for them. Make sure you work with someone you trust on this because, for many, your social media pages are the first impression your potential customers will have of your business.
3. Email Marketing
Email has been around for a long time now (moving into its 3rd decade), and it is still the mode of communication that most of us spend the majority of our time focused on — be it from our phone, tablet, or computer. So doesn’t it make sense that your brand gets exposure through email? Even if it’s a simple monthly newsletter, this keeps your brand top of mind and creates opportunities for current, previous and new clients to connect with you.
4. Customer Relationships
This is a highly underrated marketing technique as far as I am concerned. Your current customers are your best customers. Spending time with them getting to know more about what they need — what would help them be more efficient, more profitable, increase revenue, etc. — allows for opportunities for you to provide more services, which increases your own bottom line and helps your customers with theirs. So get to know your clients by taking them to lunch or simply setting up an exploratory meeting to discuss their most pressing needs. It’s well worth the time!
In my next blog post, I will follow up with Content Marketing, SEO, and PPC marketing. Until then ask yourself:
What is the most important thing I can do for my business right now?
To Your Success,