Consider these 4 very important statistics related to Content Marketing:
- Corporate Marketers, on average, spend over 25% of their marketing budget on content marketing. (B2B Marketing Insider)
- 62% of companies today outsource their content marketing — that’s up 7% from last year! (Mashable)
- 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)
- The average cost to generate a lead through content marketing ($143) is about half the average for outbound marketing ($373). (CMO Council)
Content marketing is an important part of any online marketing strategy. Strategizing your content marketing practices for your small business involves several aspects to make sure your business is focused in the right direction. First, you have to consider what is important to your target audience. Next, you have to make decisions about the how, when, and what for this information.
Your content can come in many forms. Below are some of the most important to consider employing, not in any priority order:
- Website Content
- Social Media Content
- Blog Posts
- White Papers
- Press Releases
When you think about the quality of what you offer, it is not only the products and services you can offer but also the content you provide that is aligned with your brand. Once you get clear on what is important to your audience you have to ask the very important question: Which formats will I use to deliver this high quality information?
If you are just launching a new content marketing campaign, it makes sense to pick two or three of the above choices. Then, focus on getting consistent before trying to do too much and not following through the way you would like. An important part of the process when starting out is a learning what works and what doesn’t. Content Marketing is a marathon, never a sprint!
Content Marketing With Harmonia
As a Harmonia Media client, the first step for us would be to review your current website content to see if you’re using keyword-rich content, and to make recommendations on how to make the most of your potential. Next, we would look at your current approach to Social Media content, and discuss how you plan to reach your target audience to provide them with high quality information that is important to them.
If there is any extra bit of advice I can give you it’s to get started as soon as possible in whichever formats you are most comfortable with. This will create momentum that can build if cultivated correctly to reach your highest digital marketing goals.
To Your Success,