by JENNIFER on

storeowner

In today’s world, computers and the internet have become prominent fixtures in our daily lives. Even so, there are many small businesses which do not use digital marketing properly. Many have a website (albeit a simple one), but just having a website isn’t enough. With over 1 billion websites available, you need to make yours stand out from the crowd or risk anonymity.. This is where digital marketing becomes important.

“61% of global internet users research products online”

– Interconnected World: Shopping and Personal Finance, 2012

The Importance of a Digital Marketing Strategy

Research by Smart Insights has shown nearly half of all questioned businesses did not have a digital marketing strategy, even if they were practicing digital marketing.

Working on digital marketing without a clearly defined strategy is like going on a road trip without a map: It might get you somewhere, but most likely not where you wanted to go. In fact, a 2012 case study by Marketing Sherpa showed a content marketing strategy increased the blog traffic by 2,000% and lifted revenue by 40%.

As you can see, it is essential to develop a strong and clear plan. If you lack the knowledge or skill to do so yourself, that’s no problem. There are plenty of marketing businesses and freelancers who’ll gladly take this off your hands.

The Importance of a Digital Marketing Strategy

Research by Smart Insights has shown nearly half of all questioned businesses did not have a digital marketing strategy, even if they were practicing digital marketing.

-Working on digital marketing without a clearly defined strategy is like going on a road trip without a map: It might get you somewhere, but most likely not where you wanted to go. In fact, a 2012 case study by Marketing Sherpa showed a content marketing strategy increased the blog traffic by 2,000% and lifted revenue by 40%.

As you can see, it is essential to develop a strong and clear plan. If you lack the knowledge or skill to do so yourself, that’s no problem. There are plenty of marketing businesses (such as Harmonia Media)i and freelancers who’ll gladly take this off your hands.

Digital Marketing for Small Businesses

Digital marketing is a very broad subject.  It can include ensuring your website is listed high in search engine results, social media marketing (which has lead conversion rates that are 13% higher than the average lead conversion rate),  and e-mail marketing. An example of e-mail marketing is creating a newsletter. For instance, a legal office or lawyer may send a newsletter with interesting legal news, did-you-knows, and free advice. This can be a great way to get new people to your business, and get former clients to return.

Another way that people get to know your business is by visiting your website.  A businesses’ website is its new store front.  It is crucial that it be user friendly, properly showcase your business, and be accessible by mobile devices (check out these stats from Business Insider here).

– 58% of consumers indicated that they turn to a company’s website first to find answers.*

Search Engine Optimization

70% of the links internet users click on in search engine results are organic, not paid-for ads.

– Search Engine Optimization is the way to ensure your website is found by search engines such as Google and is listed high in the search results. When a tourist searches for a restaurant in a certain area, they are obviously not going to browse through 10 pages of results. They are instead most likely to visit a restaurant on the first or second page. In fact, 60% of the organic links clicked by search engine users are in the top 3 search results and 75% are on the first page.

– By using SEO techniques properly, you can ensure your website is in that top 3.

facebook marketing

There are too many different ways to implement digital marketing for your small business to explain in this article. The importance of digital marketing however, is clear: it leads to more new customers, increased customer retention, and higher profits. With a scary amount of new small businesses going bankrupt every year, this is more important than ever. Digital Marketing will get your business off the ground and up to new heights!

1 SOURCE:HTTP://WWW.INTERNETLIVESTATS.COM/TOTAL-NUMBER-OF-WEBSITES/
2 SOURCE:HTTP://WWW.SMARTINSIGHTS.COM/DIGITAL-MARKETING-STRATEGY/DIGITAL-STRATEGY-DEVELOPMENT/10-REASONS-FOR-DIGITAL-MARKETING-STRATEGY/
3 HTTP://WWW.MARKETINGSHERPA.COM/ARTICLE/CASE-STUDY/OVERALL-CONTENT-MARKETING-STRATEGY-LEADS
4 HTTP://OFFERS.HUBSPOT.COM/2013-STATE-OF-INBOUND-MARKETING