The world is spinning faster than the speed of light and facts and figures are coming at us so rapidly, it’s hard to know what to even pay attention to these days.
But, sometimes, you read about something and it can stop you in your tracks. For example, how can it be possible that:
80% of small businesses in the United States are not fully using the Internet to grow their companies?
I KNOW, right? But it’s true. According to Google/Deloitte & Touche research, “80 percent of U.S. small businesses that are not taking full advantage of digital tools” that would otherwise help them expand their reach, drive traffic to their websites and encourage more sales!
That being said, an interesting article in Newsday, revealed an eMarketer prediction about market spend in 2019: US companies are forecasted to spend $327 billion on digital advertising spend in the coming year.
That’s a whole lotta dough. The idea of that kind of money being spent without a proper marketing strategy that makes use of the countless digital tools out there seems just crazy dumb.
It’s a no-brainer. Every business looking to make money in 2019 must spend money on digital marketing. You don’t have a choice. You can’t compete in 2019 unless you are competing online. Period.
But there is a right way and a wrong way to do it. You don’t need to blow your budget on unnecessary strategies. You do, however, need a winning strategy if you expect to, well... win in 2019.
So, unless you have a marketing guru on board who is exceeding your expectations for bringing in new business, you should be partnering with a digital marketing company who will craft a strategy to help you spend your marketing dollars creatively and intelligently.
There are countless companies out here in the digital marketing world who would love to work with your business. Make sure you choose the one that’s right for you.
If you are a hands-on person, you want to be in-the-know all the time, find a company that is willing to work that way.
Perhaps you want to take a hands-off approach? Select a company that is ready to hit the ground running and do the work while you are focused on your everyday core business.
Regardless, we at Harmonia Media would love to find out if we are the right choice for you. Give us a call (855) 535-4848 at and let’s set up a free phone consultation. You won’t know until you know.