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Backlinks are important; you need them. However, getting them doesn’t have to destroy your budget. With a few low-cost ideas, you can step up your link-building and drive more traffic to your website.

Here are some great ideas for increasing your Google “juice” through backlinks.

Team Work Makes the Dream Work - You’ve heard this before but perhaps it’s time to look at the word “team” in a different way. You don’t think about non-employees as being part of your team, but it’s time you start doing just that. Everyone has something they can bring to the table.

There are plenty of experts out there who are looking for a soapbox. Offer them yours! Reach out to influencers in your industry or experts who can write on a topic that pertains to what you do or sell and ask them to pen a few words for your blog. Then, link to their site from the copy and ask them to promote it on their blog, as well.

As Edgy Labs puts it: “Anyone you collaborate with is likely to share the content with their followers and on their websites or blogs. The result? Links building left, right and centre!”

Content is King - This is always true, especially when you are trying to woo Google. Hire a writer (we invite you to talk to Harmonia Media’s content expert Bari Siegel) to write an article or series of articles where your experts are the sources. Toss in a few quotes from industry experts who may very well share the content on their social platforms. Your company will be featured along with the words of wisdom of those who have a following.  

You can also write an article based on an interview your CEO or head technologist or designer or anyone who has something worth sharing with your would-be customers. (This may not help with backlinking but it will add valuable content to your blog. And, to this end, you can also interview consultants with websites to grab some of those backlinks.)

Seriously, though, if you could use some more traffic to your site and/or want to up your content quality, check out Harmonia Media. We are a concierge boutique digital marketing company that caters to your wants and needs while applying industry best practices that WORK.