Do You Even Strategize?
Do You Even Strategize?

According to Smart Insights, 49 percent of companies are engaged in digital marketing with no defined strategy. So, while you are paying money for digital marketing efforts, you may just be tossing money out of the window. How can you measure success without clear goals and objectives? [...]

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What Does Google Think about Your Website?
What Does Google Think about Your Website?

Ranking well is a science and an art and there are many reasons you may be falling short in achieving those highly coveted rankings. Make no mistake about it: it matters what Google thinks. [...]

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Four Reasons to Get Started with (or Bump Up) Your Social Media Presence Today!
Four Reasons to Get Started with (or Bump Up) Your Social Media Presence Today!

When you think about social media, do you think about checking in on Facebook, tweeting here and there and maybe checking LinkedIn to see who may have checked out your profile lately? You’re not alone. As much as social media is critically important to growing our businesses, most people still think of it as a personal time-waster. [...]

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Where Are Your Customers Hanging Out Online?
Where Are Your Customers Hanging Out Online?

Pew Research Center’s recent report found that 74 percent of Facebook users visit the site daily and 51 percent go on several times a day. Moreover, while approximately two-thirds of U.S. adults (68 percent) now report that they are Facebook users, 73 percent use You Tube.[...]

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Yes, You DO Need a Blog on Your Business Website
Yes, You DO Need a Blog on Your Business Website

At Harmonia Media, clients ask us all the time about whether or not they need a blog on their company website. We believe, and there is plenty of documentation out there to prove we are right, that the answer is absolutely “yes!” You do need a blog on your business website; here’s why.[...]

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Going Social? Do It Right or Don’t Bother!
Going Social? Do It Right or Don’t Bother!

The holidays are behind you and you are looking ahead to 2018 wondering what you can do to tweak your business strategy. If you could land a couple of new leads each week you can surely turn them into customers, right?[...]

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Social Posting Made Simple in 4 Steps
Social Posting Made Simple in 4 Steps

Unless you are a writer, you can probably think of 1,000 things you would rather be doing than managing your company’s social media platforms. For one thing, corporate social media is not the same as handling your personal Facebook, Twitter or Insta accounts. Selfies are a “no.” Random thoughts about where you’ve been or where you’re headed are also big “no no’s.”[...]

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Why Isn’t My Website Working? Here are 3 Reasons & Fixes!
Why Isn’t My Website Working? Here are 3 Reasons & Fixes!

To be clear, let’s define “working.” The object of your website is to be your online home. There are a variety of ways prospective customers can make their way to your website. However, once they get there, the object is to keep them there long enough to become intrigued, interested and ready to take action. The “action” you want, of course, is a purchase.[...]

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3 Ways to Attract Eyeballs with Great Social Media Content
3 Ways to Attract Eyeballs with Great Social Media Content

As with everything else, when it comes to content marketing -- especially for social media -- there are many ways to get the job done. However, there are some tried and true best practices (yikes, next I’ll be saying “paradigm shift” and “think outside of the box!”) to make sure you are connecting with your intended audience, driving traffic and, hopefully, exceeding business objectives.[...]

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Conventional Content? No One’s Got Time for That
Conventional Content? No One’s Got Time for That

OK, maybe that seems a bit harsh. If you have a website, you need content. And, if you are like the vast majority of companies with websites, you have way too much (or far too little) content. Moreover, let’s face it, it’s not great.[...]

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Kick Writer’s Block to the Curb with these Social Media Content Tips
Kick Writer’s Block to the Curb with these Social Media Content Tips

All great writers (and plenty of not-so-great writers) get kicked in the butt by writer’s block occasionally. And, quite frankly, it’s usually at the worst time possible. There’s a deadline coming up… Your editor wants an update on strategy… The calendar is looking fairly sparse and your idea bank is empty…[...]

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We All Know Content is King; It’s Time to Stop Talking & Start Writing
We All Know Content is King; It’s Time to Stop Talking & Start Writing

Top 5, 7 and 10 lists are all the rage in blogging and, let’s face it, these click-baity headlines are hard to resist. So, when the Content Marketing Institute puts out a list of 25 predictions about where content marketing is headed, I can’t help but pour another cup of coffee and settle in for some serious reading.[...]

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