Don’t Keep Putting It Off Don’t Keep Putting It Off

In my world of digital marketing, one of the things I am always reminding our clients is to: “Stop Putting Off”, AKA procrastinating about their SEO, new website, starting a Social Media Campaign, testing site speed, launching content marketing, and so on etc. If you never dip your toes into the water how will you[...]

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How to Write Great Press Releases that People Want to Read How to Write Great Press Releases that People Want to Read

Understanding the Difference between a Press Release and an Article You’ve probably heard the term “press release” before, but do you know what it means? It seems to be a common misconception that the term is just a fancy word for an article, but there are significant ome differences between the two. [...]

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How Businesses Rock Integrated Marketing How Businesses Rock Integrated Marketing

What is Integrated Marketing? Integrated marketing has been compared to many things. We like to compare it to a tree. On a tree, all of the branches and leaves have a specific independent function, but they all come together to create a beautiful piece of nature.[...]

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Digital Marketing and Its Importance to Small Businesses Digital Marketing and Its Importance to Small Businesses

In today’s world, computers and the internet have become prominent fixtures in our daily lives. Even so, there are many small businesses which do not use digital marketing properly. Many have a website (albeit a simple one), but just having a website isn’t enough.[...]

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Getting Clear On Content Marketing Getting Clear On Content Marketing

Content marketing is an important part of any online marketing strategy. Strategizing your content marketing practices for your small business involves several aspects to make sure your business is focused in the right direction.[...]

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How Should You Spend Your Marketing Dollars? Part 1 How Should You Spend Your Marketing Dollars? Part 1

Every business is different based on size, focus, budget, etc. So without getting too specific, I wanted to start the conversation about how small businesses can start to think about the different venues to place your marketing dollars along with some insight from our experience.[...]

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5 Steps to Increasing Sales 5 Steps to Increasing Sales

For every small business there needs to be money coming in to keep the business going. I know that sounds extremely obvious. However, there are many businesses I have seen that act as if sales are an afterthought.[...]

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Spotlight on Facebook, Part 1: Who Spotlight on Facebook, Part 1: Who

In my previous blog post, Social Media 101, I laid out some pointers on how to get started. Now that we’ve gone down the path of Social Media, I’d like to take you up close and personal with some of the different platforms.[...]

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Social Media Unplugged Social Media Unplugged

A popular comment from people about social media is, “I don’t know the right way to do social media.” I always come back with this quote from Jay Baer, “Focus on how to be social, not on how to do social.”[...]

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What’s Your Niche? What’s Your Niche?

Niche marketing is becoming increasingly important as the Internet makes it easier for customers to tailor their shopping experience to whatever their unique preferences are. Companies all over the globe have become very successful by focusing[...]

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